It has always been an interesting and interesting topic for Google to go hand in hand with AWS and Microsoft Azure in the cloud. Now they use Google CloudNEXT to show off their strength.
Google CloudNEX T2019 officially opened at 9:30 a.m. on April 9, USA time. Last years scale was 20,000, and this years scale reached 30,000, which confirms that Googles cloud dynamics have become the focus of the industry.
Its worth mentioning that this is the first official appearance of Thomas Kurian, the new CEO of Google Cloud, since he took office in January 2019, to fully explain his management philosophy and the future of Google Cloud. In addition, Li Feifei, who announced the arrival of Googles third-generation Cloud TPU last year, is no longer there (has resigned), and the whole event seems more like a new conference, giving developers and customers a different experience than before.
At the meeting, many top executives of Google Cloud appeared and released a series of products. Google CEOSundar Pichai also appeared on the platform to comment on Thomas Curian. The main publishing information includes:
Google launched Anthos cloud platform, compatible with rivals AWS and Microsoft Azure;
Google has announced a blockbuster partnership with open source database vendors such as Confluent and Elastic.
Google announced a blockbuster partnership with Cisco, Dell, HP, Intel, Lenovo and VMware.
Google launched CloudRun, the latest member of the Server-Free computing stack.
Google announced the addition of two new cloud areas to Seoul, South Korea.
Curian adheres to the TOB line and strongly advocates enterprise digitization.
Introduce Anthos selling point of multi-cloud management platform: compatible with AWS and Azure
At the meeting, Google CEOSundar Pichai first appeared and announced the launch of Anthos, a multi-cloud management platform based on Google cloud services. The selling point is mainly gathering the simplicity of the open source platform and the freedom to choose the right cloud partners for work. That is, customers can run competitorsclouds on this platform.
Google CEOSundar Pichai
A Google spokesman said that Anthos can work with AWS and Azure, and currently does not support IBM, Oracle or Aliyun. The spokesman said that this rule could change if more Google customers use other cloud services.
It is understood that Anthos is basically a year ago, Google announced that the old version of application development and IT monitoring services brand remodeling. The choice of Sundar Pichai to launch such a tool also shows that Google wants to send a signal to the audience that they are serious about cloud computing and attach great importance to it. Despite the fierce competition, they are trying to catch up.
Lei Feng believes that the approach of cloud strategy is somewhat similar to IBMs release in February 2019 of a version of its IBM Watson data computing service, which customers can use in Azure, AWS and other cloud services, as well as IBMs core cloud services. The launch of Anthos also exposes the growing dependence of Google Cloud on cloud-based strategies.
Google said that some of its major customers who have used Anthos include HSBC and Siemens. In addition, Cisco, Dell, Hewlett-Packard, Intel, Lenovo and VMware have pledged to provide Anthos to their customers for their own Hyper-Integrated infrastructure.
In addition, more than 20 ISVs have been dedicated to integrating their software with Anthos, including NetApp, Citrix, GitLab, DataStax and Spink. Cisco will support customer integration between Anthos and Cisco data centers, networks and security technologies.
Lei Feng also noted that compatibility with competitorscloud services highlighted Googles efforts to find ways to collaborate its products with competitors to meet customer needs, but the model needed to ensure that if companies chose to run their enterprise infrastructure in competitors cloud services, Google could still make money.
Google Cloud is trying to woo open source database vendors to challenge AWS
At the meeting, Kevin Ichhpurani, Vice President of the Global Partnership Ecosystem of Google Cloud, said that Google has a strong commitment to open source. Google has always believed that open source is the future of the public cloud, the foundation of the global IT architecture, and has been part of the Google Foundation since the first day.
In fact, according to Lei Feng, this can also be seen from Googles contributions to open source projects such as Kubernetes and TensorFlow.
Kevin Ichhpurani also announced a list of open source-centric companies (leading open source database companies) and pointed out that Google Cloud is currently working with these companies on important strategic collaborations: Confluent, DataStax, Elastic, Influx Data, MongoDB, Neo4j, RedisLabs, etc.
We have always seen friends in the open source community as equal partners, not just as exploited resources. With this in mind, we will provide hosting services run by these partners, which are tightly integrated into the Google Cloud Platform (GCP) to provide a seamless user experience across management, billing and support. This makes it easier for our business customers to build on the basis of open source technologies and to fulfil our commitment to sustainably support and develop these open source communities.
Given market trends, it makes sense that Google is more closely integrated with open source-based products. According to SearchDataManagement.com, more than 70% of future applications developed by enterprise users will run on open source database management systems.
Therefore, Google is building a relatively strong partnership by integrating third-party services into Googles cloud console, which can bridge the gap between AWS and Microsoft Azure in the open source community and Google in recent years. But its hard to say whether Google will compete with its partner MongoDB when AWS launches DocumentDB later on.
Launch the latest member of the server-less computing stack: CloudRun
At the conference, Google Cloud launched CloudRun, a Server-Free computing platform with built-in Kubernetes containers that can perform tasks in a fully hosted Server-Free environment.
CloudRun will run on Google Kubernetes Engine (GKE) with built-in Knative, API and runtime environment. Google says it is building cloud functionality and the second generation runtime of App Engine, a new open source function framework, and connecting its Server-Free stack to private Google cloud resources.
Oren Teich, director of product management at Google, said CloudRuns goal was to make it easier to run more workloads.
This product was launched because traditional Server-Free products faced challenges such as constrained runtime support and vendor lock-in. Developers often face a difficult decision: the ease of use and speed of choosing serverless, or the flexibility and portability of containers. CloudRun seems to be able to solve this problem.
Two new cloud regions have spent more than $47 billion on infrastructure in the past three years
At the conference, Google announced further expansion of cloud usability zones and the establishment of new Google Cloud zones in Seoul, Korea (eighth in Asia) and Salt Lake City, Utah (sixth in mainland America), which means that Google Cloud will have 23 global zones (AWS20 and Microsoft Azure 54) by 2020. According to Google, Salt Lake City is the hub of the data center infrastructure and is known for its health care, financial services and IT industries. Thats why the location was chosen.
Dominic Preuss, Director of Product Management at Google Cloud, said that from 2016 to 2018, Google had invested $47 billion to build its global infrastructure, wherever we are, we can meet our customersneeds.
As Lei Feng reported earlier, Google CEOSundar Pichai said in a blog post that it would spend $13 billion to build data centers and new office buildings in 2019. Data show that in 2016-2018, Googles infrastructure capital expenditure reached $9.417 billion in 2016, $12.619 billion in 2017 and $25.466 billion in 2018.
Thomas Cullian, New CEO of Google Cloud
KeyNote by Thomas Kurian, CEO of Google Cloud, remained the most noteworthy feature of the show. Although he had attended the Goldman Sachs Internet conference before, he had only a short speech, so this is the first time he has made a formal speech since he took charge of Google Cloud.
Thomas Curian, CEO of Google Cloud
In the course of his speech, several major new customersspeeches were interspersed, sharing the stage with each other, and the taste of Google Clouds attention to customer needs seemed stronger. During Diane Greenes three-year leadership as the last CEO of Google Cloud, Google Clouds enterprise business has just started, but its a bit dwarfed by AWS and Microsoft Azure. But as Googles fastest growing business, Google Cloud is bound to find new room for growth. Curian, who has worked from Oracle for 22 years, seems to be the savior of this character. With his expertise and attention to customer needs, Google Cloud has a stronger chemical reaction.
Curian said that Google Cloud wanted to be the best and easiest company to work with. To this end, they will expand the market team on a large scale, strengthen the sales force, and introduce more powerful head partners to build the ecology.
In his appearance, Google CEOSundar Pichai said that in the first 10 weeks of Googles work, Curian had met hundreds of customers and partners. Cullians efforts in Google Cloud are confirmed in profile.
At the conference, Curians KeyNote focused on cloud, digital transformation and industry focus strategy, and focused on Google Cloud Next19: Welcome to the future of digital transformation. Lei Feng has edited and sorted it out without changing its original intention.
Thomas Curians Speech
We are delighted to have over 30,000 customers and partners on Google Cloud Next19 in San Francisco this morning. We are ready to welcome all of you, whether you are a beginning career developer or a senior management who leads the companys digital strategy. We cant wait to share the best with you.
Over the past three months, I have spent a lot of time working with hundreds of organizations undergoing digital transformation. Hospitals want to provide patient care in new ways, retailers need to integrate their online and offline experiences, and financial services organizations are building new trading platforms, which are in great demand.
These dialogues reinforce our beliefs. Google Cloud is also looking for new solutions and offering two ways to accelerate digital transformation: the need to reduce costs and improve flexibility, and the need to open doors to new possibilities.
Currently, Googles cloud computing is helping thousands of organizations, including many large companies around the world, to transform themselves. Globally, if you look at 10 companies in each industry, 9 media companies, 7 retailers, 6 energy and utility companies, and 5 of the top 10 banks, telecommunications companies, manufacturers and software companies, you will find that Google Cloud is part of their business transformation.
We also solemnly announce many new customers in our major industries, including:
Health care: American Cancer Society, BrightInsight, McKesson, Phillips and VirtaHealth
Financial Services: ANZ and JPMorgan Chase
Media and Entertainment: DISH, National Geographic, Netmarble, Optus, Sprint, USA Today, Viacom, Windtre, Wix and WPP
Retail: IKEA, Nestle, P&G, Tyson Foods and Unilever
Manufacturing and Industry: Bose, Enel, Renault, Samsung and UPS
Public sector and education: Australian Postal, Transport, GSA and Veneto, Georgetown and Chapel Hill, University of North Carolina
For a long time, Google Cloud has provided three important functions for enterprise digital transformation:
First, large-scale, highly secure and reliable infrastructure, including sophisticated computing, storage and networking in many of the worlds available regions.
Secondly, the digital transformation platform is used to manage data on a large scale, develop and modernize applications, understand and analyze data, collaborate with people and utilize new AI functions in a meaningful way.
Thirdly, a series of industry-specific solutions provide new digital functions for health care, retail, media, entertainment and other industries.
This week, we will introduce many new developments in our technology, including:
Distributed Infrastructure on a Global Scale: We are launching a new product called Anthos, which not only allows customers to deploy Google Cloud in their own data center (hybrid cloud), but also allows them to flexibly build, run and manage their workloads in their data center, Google cloud or other cloud providers (multi-Cloud) without any changes. This simplified solution allows our customers to train their developers to use a technology that can run, protect, and manage workloads consistently across the cloud.
We are pleased to work with Cisco, Dell, HP, Intel, Lenovo and VMware to provide joint solutions for our customers.
We have also introduced many new developments: new regional scaling, faster and larger computing virtual machines, and excellent solutions for migrating and modernizing enterprise workloads, including Windows and SAP. In addition, we have announced a series of new products and operational capabilities based on our strengths in security, data privacy and availability.
Digital Transformation Platform: We provide a platform for large-scale data management, development and modern applications, to find insights and make decisions from data, to take advantage of Googles advances in artificial intelligence and machine learning, and to cooperate with others.
We recognize that successful platforms must provide customers with a wide range of partner product ecosystems. An example of how we can support partners on our platform is an integrated open source ecosystem that we released this morning, providing customers with open source technologies, comprehensive management, integrated billing and a platform that Google fully supports. Unlike other cloud providers, we share our success with partners and nurture open source communities; we grow as partners grow. We will launch many new products on this platform tomorrow. Please look forward to it.
Digital transformation solutions for specific industries: Our digital transformation platform enables Google Cloud and our partners to provide a range of industry-specific solutions to complex business issues in the core industries of our concern: financial services, health care, retail, manufacturing, communications, media and entertainment, and the public sector. Using Googles advances in machine learning, artificial intelligence, maps and Google assistants, we provide many more intelligent solutions to realize online experience, eliminate waiting time for contact center response, improve supply chain efficiency, and create digital media catalogues that can be effectively searched. We will show some of these solutions with our customers and partners tomorrow.
All of Google Clouds customers rely on the expertise of our professional and strategic partners, and every customer I meet is happy to have such incredible technical expertise. We are committed to expanding our marketing team to help more customers use our technology.
Overall, at this Google CloudNext conference, Google will devote a lot of energy and technology to the theme of enterprise digitalization, pay more attention to customer needs, and strive to promote its ecological attributes. Compared with the 2008 Google Cloud Next conference, the proportion of AI and other technologies seems to have declined in the first day of its appearance. This strategy of emphasizing service rather than technology is a major transformation of Google. It is crucial for new officials to take office and for Google to participate in the rigorous competition in the cloud.
Now, Google CEOPichai has given cloud departments enough money to invest in mergers and acquisitions. Thomas Cullian will certainly take this opportunity to expand his team, enhance sales progress, make the Google Cloud that only boasts of its own technology become the past, make the Google Cloud that is the standard in the digital transformation come early, and put partners on the first stage to highlight. Big is a clear signal and a wise choice.
With the end of KeyNote in Google CloudNext 2019 and the two-and-a-half-day sub-forum, we will keep an eye on new product and technology developments that will be updated in the first place.