This picture is abused in all kinds of shop promotional maps with sales of products being unmarketable as marketing gimmicks, and the elderly are therefore called unmarketable. Beijing Youth Daily reported on May 11th, in May 9th, the Beijing Youth Daily reported unveil the tragic selling card of selling unsalable fruits online . A reporter found that many businesses in the e-commerce platform for unsalable for the sale of fruit and other commodities, and the business is the same old mans photo, the old man is also known as unmarketable master. The report has caused a lot of attention. In May 10th, the Beiqing newspaper reporter contacted the photographer of the unmarketable master photo. The photographer said the photo was actually photographed in 2011, when he saw the old man working on the farm and photographed a group of pictures. In the case of the current photos being abused by the merchants, the photographer said he wanted to maintain his copyright and would quickly collect evidence. Tell about The original picture was taken in 2011 In May 9th, the Beiqing newspaper reported that the Internet business was selling fruit on the name of unmarketable. Many shopkeepers used the same photos of the same old man. The difference was that the image of the old man remained unchanged, and the unmarketable commodities were changed into many fruits, such as apples, fresh shoots and pineapples. The old man is known as a unmarketable uncle, and the selling of goods by the tragic brand has also attracted a lot of attention. In May 10th, the Beijing Youth Daily reporter was contacted by the photographer of the original photo of unmarketable grandpa. The photographer from Gansu province is a member of the Chinese Photographers Association. The picture of unmarketable uncle showed that the photo was taken in the evening of June 25, 2011. Photographer Liu introduced that he was driving along with his friends on the road, and saw the old man and took pictures after passing through a village. In a group of photos taken by photographers, the old man either walked around the floor with his hand on the basket, or bent down to pick up the pickled vegetables, or smiled at the camera. In the photos of slow-moving grandpa abused by many businesses, Grandpa wears a blue hat and his hair has turned white, and a circle of beard on his lips has turned white. The old man frowned and looked far away. 7 years ago, Mr. Liu did not remember the specific situation at that time. The old man made such an expression, it should be an unconscious moment of speech. In addition to the old man, the photographer also filmed the old mans companion. The two were working together. According to the photographer, two old people grew vegetables such as cauliflower, but at that time they had not heard of the unsalable situation in the elderly. In December 2011, the photographer sent the photo to his blog, and he did not get to other places. He was not sure why the photo was abused, and the photographer was trying to maintain the copyright of his photo. The merchant has changed the photos of the old man Among them, an apple seller changed the original picture of a slow-moving uncle into an elderly woman, but the words in the photo were Apples unsalable. The store said it had seen the news, and did not want to change the sales of the shop, but still used unmarketable as the publicity, because it could attract more customers to buy. Beiqing Bao reporter survey found that many businesses have deleted the pictures of unmarketable grandpa, and have also deleted promotional words such as unsalable. Even some shopkeepers made commodity shelves, such as the former a unsalable sad card shop has the mango under the shelf, but still a few businesses are still using unsalable master. In a shop selling cat litter, the store matched the portrait of the old man in a cats nest. Shop staff said that the continued use of photos was because masters simplicity, when the Beiqing newspaper reporter proposed that the elderly photos were misused, the staff said that they would give advice to the boss. The Beiqing newspaper reporter also found that many customers who bought unsalable fruits gave bad reviews. Ms. Zhang said she had seen the publicity on the Internet and bought a box of apples. The sellers commitment is far from the reality. Things are expensive and not tasty. Before thinking about helping the old farmer even though he saw the news, he knew that many businesses were using everyones kindness. expert Shopkeepers can not make profits illegally with love Qiu Baochang, President of the law society of Beijing law society, believes that the shopkeepers are fictitious, misleading consumption is a kind of fraud, consumers may not need to buy fruit, but some businesses use the kindness and love of consumers to repeat the purchase. In reality, we know that farmers are really not easy. Fruit farmers may suffer for various reasons. Consumers buying unsalable products is also a kind of poverty relief behavior. Qiu Baochang believes that when the Internet is not popular, buying and selling are all happening in reality. Now, when online shopping is becoming more and more common, the seller should pay more attention to the management of good faith. Fabricating lies, deceiving consumers, making use of peoples kindness, fabricating false information and fictitious facts, deceiving others sympathy are fraudulent and improper behavior. In addition, Qiu Baochang introduced, according to the relevant provisions of the advertising law, the store also issued the corresponding punishment for false advertising. There is a lot of false information in contact. When the wolf comes, no one is moving. When the fruit farmer really suffers a disaster, it may not be helpful, so this case is not only severely punished by law, but also morally condemned. Qiu Baochang introduced that the merchant abused the unmarketable master, which infringed the portrait right of the old man and the copyright of the photographer of the original map, and should be liable for compensation according to the laws and regulations. Photographers can notarized photos and torts and safeguard their rights and interests. Qiu Baochang suggested that e-commerce platform have the responsibility of content audit. For the abuse of photos by the shopkeepers, the protection of intellectual property should be strengthened. At the same time, monopoly and unfair competition should be prevented, and the illegal profit made by good people is avoided. Photographer: I havent heard of the unmarketable fruit in the masters house In May 10th, the Beiqing newspaper reporter contacted the photographer of the original picture of unmarketable master. The photographer said it was surprised to notice that the photos of the businessmen abused the elderly. The photo was taken 7 years ago, and was not contacted with the elderly. At present, the photographer intends to maintain his copyright in the photo. Beiqing Bao: Why did you take such a group of photos at that time? Photographer: 7 years ago, when we drove by, we first saw the Beacon Tower. Then we saw the old man who had been working in the farm. Beiqing Bao: many businesses use old peoples photos to sell in the name of unmarketable commodities. Did you have filthy sales products at the time when you were filming? Beiqing Bao: where was the photo published before? Have you ever thought about the abuse of the photos? Beiqing Bao: did you contact the old man after that? Photographer: no contact with the old man. The photo takes a long time. Now he is away on a business trip. After returning to Gansu, he will find a way to find the old man. Beiqing Bao: what is the next step for businesses to abuse photos? Photographer: merchants are infringing my copyright and the right of portrait of the elderly. Now we must quickly collect evidence, including every infringement merchant, and safeguard rights and interests. Why does the master sell anything unsalable? After knowing the truth, the net friend is angry! Recently, a statement by the Linyi County Government of Shanxi on the improper marketing method of Linyi Apples unsalable attracted attention. According to the statement, the marketing plan of Linyi apple is unmarketable by several e-commerce companies, and marketing Linyi Apple by playing sad card, which has caused serious impact on the local fruit brand image, and the marketing content has a lot of exaggeration.