Car information entertainment system war upgrades car giant can defeat Google?

category:Internet
 Car information entertainment system war upgrades car giant can defeat Google?


AndroidAuto will also include group messages and RCS (RichCommunicationServices, a messaging protocol for replacing SMS), all of which are supported by Googles intelligent assistant, GoogleAssistant. This means that you can send text messages to your friends via traffic during traffic jams. At present, apple and Google seem to want to dominate the car experience, but carmakers are fighting back. The coming MercedesMBUX is a prominent example of a natural language supported voice control system that can not only help you find nearby restaurants, JanelleMonaes latest tracks, but also control some of the cars functions, such as air conditioning and seats. Moreover, car manufacturers are no longer limited to developing UI (user interface) in Detroit, Germany and Japan. They are stepping into Silicon Valley to learn from apple and Google. The lessons they have learned include: you must act faster and create a better interface than competitors, not just enough. The era of good enough infotainment system is coming to an end. For a long time, auto companies have been paying attention to customers entering their cars and accessing smartphones, but they have hardly ever used a system developed by Automotive Engineers. This is bad news for their future. Why is it so? As we are slowly moving towards the driverless world, the experience of infotainment systems will be as important as the processing power or performance of automobiles. In some cases, it even becomes more important. If a technology company like Google Apple controls UI, the car maker will lose its users in the future, and consumers can easily switch to automatic driving cars developed by technology companies. At least, Google collaborated with Audi (Audi) and Volvo (Volvo) manufacturers to integrate voice search and map into cars. Perhaps AndroidAutos ultimate strategy is such cooperation, and many of its functions are also built into the infotainment system. If you cant subvert the dashboard, you should at least become the controlling part of your brain. Apple, on the other hand, seemed to want to develop its own car, but later changed its strategy. Because its very difficult to build a car, just ask Tesla. So, now that apple is no longer trying to send hardware to the road, maybe it will put more resources into the CarPlay, and well see a real upgrade on the WWDC this summer. But if the apple just iterates over the CarPlay at the current pace and Google adds a few new features to AndroidAuto each time, a few years later, the automaker will turn the smartphone from an indispensable information entertainment system into a media content storage device. (small) source of this article: NetEase science and technology report editor: Wang Fengzhi _NT2541 At least, Google collaborated with Audi (Audi) and Volvo (Volvo) manufacturers to integrate voice search and map into cars. Perhaps AndroidAutos ultimate strategy is such cooperation, and many of its functions are also built into the infotainment system. If you cant subvert the dashboard, you should at least become the controlling part of your brain. Apple, on the other hand, seemed to want to develop its own car, but later changed its strategy. Because its very difficult to build a car, just ask Tesla. So, now that apple is no longer trying to send hardware to the road, maybe it will put more resources into the CarPlay, and well see a real upgrade on the WWDC this summer. But if the apple just iterates over the CarPlay at the current pace and Google adds a few new features to AndroidAuto each time, a few years later, the automaker will turn the smartphone from an indispensable information entertainment system into a media content storage device. (small)