Affected by the Wei Zexi incident, the Putian department hospital has disappeared from the list of search engines for a while, and now there are signs of another drumming. Baidu search keyword headache on top of the so-called specialist hospital and new therapy (data map). reality Similarly log in Baidu, the contrast will find a strange phenomenon, the computer online in Baidu search without medical advertising, but using the mobile phone online Baidu search before a few all medical ads, Baidu bidding ranking medical ads have turned mobile end, become an indisputable fact. The same website, different standards. As soon as the news came out, Baidu was once again condemned. Two years later, Baidu seems to be a bit remember to eat or not to fight. The storm of public opinion two years ago left Baidu almost shut down. After the downturn, Lu Qi joined Baidu, and led the Department to streamline and optimize the structure. Even later we knew that the cut medical department had no relationship with the medical search price. Now, the world seems to be desperate again to find that Baidu has fallen into the death cycle that has committed re reform and re commit. responsibility Two years ago, the general secretary of Xi Jinping, on the network security and information work symposium, stressed: the website can not blindly pursue the click rate, open network shop to guard against counterfeit and shoddy, do social platform can not become a rumor diffuser, do search is not only to give less money as the standard of displacement. The direction of the sword is self-evident. For a long time, bidding ranking was regarded as a natural information retrieval service. After the Wei Zexi incident, the Interim Measures for the management of Internet advertising began to go into practice. The pay search advertising for the promotion service was formally defined as the Internet advertisement, and the advertising should be marked clearly so that consumers could identify it as an advertisement. Paid search advertisements should be distinguished from natural search results. But competitive bidding ads can still be popular. Whats the reason? Some people say that internal management is in disorder. Others say that supervision needs to be strengthened. It is all reasonable, but the ultimate reason must be attributed to the difficulty in giving profits to enterprises. The Internet is not a legal place, and the search engine industry should actively standardize its own advertising activities to ensure the true and legitimate content of the advertising, and the substantive examination of the content of the advertisement. The operators of Internet enterprises bear the main responsibility that can not be shirk. upervise The face of the bid for medical advertisements also reminds us that we should further promote the network and pipe network according to law, which must be diversified to standardize the Internet entry. Because all search engines, including Baidu, are no longer the main channel for people to find or get information. On the headlines and other news clients, and in WeChats circle of friends, people who are easily deceived may see more misleading information, not to mention the health groups of the three aunts, and a closed loop channel between the most easily misguided people. But for these information platforms, their attention is not as strong as Baidus. As a matter of fact, the traditional false medical advertisements will be more decentralized but more targeted, with the help of various traffic entrances, and the difficulty of supervision is greater than the simple search regulation. To the supervision, we should take this as the entrance, trace the source, in the final analysis, if the content platform is not regulated, the related platform responsibility will be investigated.