Heavy industry: China News Award has added media awards since this year.

category:Society
 Heavy industry: China News Award has added media awards since this year.


The press reporter learned from China Association Network in May 9th that the Chinese press award has set up media fusion awards from this year and set up 6 selection projects, which are short video news, live broadcast, creative interaction of new media, new media brand column, new media reporting interface and new integration, and a total of 50 awards. In terms of the purpose of the media integration award, the China Association of records indicated that the establishment of media integration awards in Chinas Press Awards is an important measure to consolidate the trend of integration of traditional media and new media, consolidate the ideological and cultural positions and strengthen the mainstream ideology of public opinion. It is beneficial to the implementation of the Central Committee on promoting media integration. Coordinate with the development of decision-making and deployment, give full play to the advantages of new media dissemination, and enhance the dissemination power, guidance, influence and credibility of news media. The coverage of the media fusion awards is the original and original first year of the official approval of newspapers (newspaper group), news agency, radio station, television station and news website. In the last year, the new works of integration and dissemination of digital technology and mobile Internet technology were used. Among them, news websites refer to websites sponsored by news units and news and propaganda departments. As for the selection criteria of media convergence awards, the China Association for journalists Association has given 10 criteria: 1. in accordance with the general criteria for the selection of the Chinese News Awards. 2. instant, strong interaction, sharing, strong technical application effect, good communication effect. 3. in all the one or two and three prize winning works, there must be no more than 2 super long works. Among them, the short video news works are not more than 10 minutes; mobile live works are not more than 180 minutes; audio-visual new media creative interactive works are not more than 30 minutes. 5. mobile live broadcast requires meticulous planning, it can collect and disseminate the important information of the news site quickly and accurately, the sound quality picture is clear (the coverage of major emergencies can be relaxed), fully embodies the features of the new media live, and embodies the users participation and the sense of the same field. 7. the content selection of the new media brand column is adapted to the column positioning and publishing platform; the release volume is large and the interaction is strong; the arrangement and production is excellent, and the social influence is great. 8. the new media coverage interface embodies the unity of news and artistry. It uses pictures, comics, audio and video to express the news theme and the news content. The language is rich in the layout, the interface design is distinct, the style is unique, the layout is reasonable, the interaction is strong, the color is coordinated, and the reading is easy to read. 9. the integration innovation requires the works to break through or innovate in the content, the form of the report, the communication channel and so on. The communication effect is good, the social influence is big, and it has a positive lead and demonstration effect to promote the development of media integration. 10. encourage innovation in content presentation and technology innovation. In addition, the China Association for journalists also added that the total number of awards for media fusion awards is not more than 50. Among them, the first prize is not more than 10; the two prize is about 15; the three prize is about 25. China Association for the first prize awarded to the first prize winners of the Chinese News Award cup, the award and bonus, to the two or three prize winners of the award of the award of the award. According to the work declared by the collective, the prize winner shall be presented to the publication and broadcasting unit of the work. The source of this article: surging news editor: Gu Ying _NN6577 9. the integration innovation requires the works to break through or innovate in the content, the form of the report, the communication channel and so on. The communication effect is good, the social influence is big, and it has a positive lead and demonstration effect to promote the development of media integration. 10. encourage innovation in content presentation and technology innovation. In addition, the China Association for journalists also added that the total number of awards for media fusion awards is not more than 50. Among them, the first prize is not more than 10; the two prize is about 15; the three prize is about 25. China Association for the first prize awarded to the first prize winners of the Chinese News Award cup, the award and bonus, to the two or three prize winners of the award of the award of the award. According to the work declared by the collective, the prize winner shall be presented to the publication and broadcasting unit of the work.