In the traffic economy, when you focus on a WeChat public number, you become one of the assets behind the public account. So, as a public figure fan, what is your value? The main source of pesticides, veterinary drugs, games, Hanye shares (600226, SH) issued a major asset restructuring plan in April 27th. According to plan disclosure, the company intends to make a price of 3 billion 800 million yuan to acquire 100% stake in quantum cloud. In May 8th, the company disclosed that the asset restructuring plan and related documents need to be audited afterwards, and the companys stock will continue to be suspended. Quantum cloud operates mainly in the WeChat public number, and the number of public accounts operated by it is up to 981. These public numbers have 240 million fans. In 2016, when the quantum cloud asset portfolio was transferred, a fan value of 2 yuan (150 million fans at that time) had been identified. The acquisition is assessed by the future income approach rather than directly based on the number of fans. But if the initial price of 3 billion 800 million yuan is on average, the average price of these 981 public numbers fans can be said to rise to 15.83 yuan, an increase of nearly 6 times. The top 30 public numbers of the quantum cloud fans When its fans were worth 2 yuan / person, it can now be said to rise to nearly 16 yuan. According to the plan of reorganizing the shares of Hanye, the company will issue shares and pay cash to 7 natural persons and companies such as Ji Weining, Zhang Chao and other companies, and purchase the 100% shares of the quantum cloud held in their total, and raise no more than 1 billion yuan. As of the assessment date, the estimated value of 100% stake in quantum cloud was 3 billion 800 million yuan in December 31, 2017, and its 100% stake was temporarily priced at 3 billion 800 million yuan. It is worth mentioning that among the 240 million fans, female fans account for nearly 70%. This may be related to the coverage of quantum clouds public number. The companys public number mainly involves emotions, life, fashion, parentage, culture, tourism and other fields. Without considering the importance of fans, the value of these 240 million fans is about 15.83 yuan. Daily economic news reporter noted that the quantum cloud price of fans has experienced a rapid rise in a short period of time. In September 2016 ~11, Li Jiong and Zheng Hongyan transferred the 85% stake of quantum cloud asset package to Berry dawn through multi meters investment, and the overall valuation was 300 million yuan. It is said that the berry is looking at the commercial value and development potential of 150 million fans of the 155 WeChat public names under the 4 companys name in the quantum cloud asset package. The transfer price system is determined by the average price of 2 yuan / powder at that time on the basis of considering the quantity and quality of the fans of the quantum cloud asset package. Employees are dominated by post-90s? Income is dominated by advertising By the end of last year, quantum cloud and its subsidiaries had worked for 115 people, accounting for 43.48% of editorial departments, and 73.04% for 25 years of age. It seems that the staff of the company are mainly after 90. Company announcement screenshot: quantum clouds 90% majority of employees The daily economic news reporter noticed that 3 of the key editors of the quantum cloud, Zou Haoyi, Chen Xiaomin, and the product manager, Shan per, were born in 1993 and were all women. The restructuring plan is also mentioned about how to realize the cash flow through fans. According to the restructuring plan, the quantum cloud owners include the promotion of the mobile Internet, which is simply based on the clients needs in the WeChat manuscript or text link advertising. At the same time, it also operates the Tencent social advertising. Quantum cloud provides WeChat public platform advertising display service through the main function of open traffic. According to the demand of the third party advertisers, Tencent displays the advertising content at the bottom of the article released by the WeChat public, which is owned by quantum cloud. Quantum cloud receives corresponding advertising display service revenue from Tencent Inc. Or quantum clouds cooperate with customers through the Tencent social advertising platform, and obtain the corresponding revenue by providing advertising recommendation or content customization to two advertising models. 28 times the rate of value added? The company responded: the results of the formal assessment have not yet come out In December 31, 2017, the net assets of the quantum cloud forecast were 130 million yuan, and the estimated value was about 3 billion 800 million yuan, which was 3 billion 670 million yuan and 2818.96% of the value added. For the super high premium rate of quantum cloud valuation, Hanye shares in the restructuring plan indicated that the growth of the quantum cloud industry has strong potential and great potential, and the companys business model has a differentiated competitiveness. The daily economic news reporter called Hanye stock securities in May 9th, the company related people said that the current quantum cloud 100% shares 3 billion 800 million yuan is only a forecast value, the official evaluation results have not come out yet. The company will release the latest information according to the formal evaluation report. Financial data show that quantum cloud revenue in 2016 was 132 million yuan, net profit of 87 million 132 thousand and 100 yuan; in 2017, the companys revenue was 235 million yuan, net profit of 153 million yuan. The daily economic news reporter noticed that in the reorganization, the estimated net profit of the quantum cloud in 2018~2022 was 266 million yuan, 413 million yuan, 519 million yuan, 601 million yuan and 659 million yuan, respectively. Compared with the companys current level of profitability, this profit forecast is somewhat fierce. However, the restructuring plan for Hanye shares did not mention how to achieve this forecast net profit. But at present, the operation environment of WeChat public number in China has also changed. According to the data released by Horst, the opening rates of public numbers in January 2018 and February were 2.27% and 2.07%, respectively, and 3.58% and 3.30% respectively. The opening rate of the original text was 1.23% and 1.46%, respectively. In 2017, the average opening rate of public numbers was 3.04%, the average sharing rate was 3.94%, and the original opening rate was 1.35%. To a certain extent, this seems to indicate that readers attention to public numbers is cooling down. Economist Song Qinghui believes that the Internet age is changing rapidly, and there is a cooling trend for readers to pay attention to public numbers. In fact, Hanye shares in the restructuring plan also said that at present, the quantum cloud mainly relies on the WeChat social platform to carry out business, the value of the self media matrix operating is easily affected by the size and activity of WeChat. If new social platforms surpass and replace the mainstream status of WeChat social platform in the future, the commercial value of the existing self media matrix of the quantum cloud will be discounted, and the existence of the existing business model to a new platform is uncertain. The data show that the main business of Hanye stock is the production and sale of pesticide raw materials and products, veterinary drugs and feed additives, as well as the manufacture and sale of zirconium series products. In March 2017, the company took over 100% stake in Yan Long technology and entered the field of online game research and development. Song Qinghui told reporters that at present, many listed companies have been seeking transformation through cross-border acquisitions, opening up new profit growth points. But this is a test of management ability, from the past cases, business unrelated cross-border M & A has too many uncertain risks, so it is a gamble. What is the operation of public number after being linked to a listed company? Daily economic news reporter noted that before Hanye shares, some A share listed companies have been involved in the acquisition of WeChat public domain. Among them, the Mei Sheng Culture (002699, SZ) is particularly favored in this field. In December 2015, Maison said it was planning to speed up the layout and operation of new media, and decided to invest 60 million yuan in Beijing micro Media Interactive Technology Co., Ltd. After the investment is completed, the company will hold a 15% stake in micro media interaction. Micro media interactive operation of a number of vertical media accounts from the media, investment in Maison culture, the value of micro media interaction at that time was about 400 million yuan. If estimated by its 30 million fans, the value of each fan is more than 13 yuan. Since then, the company has also participated in the constellation micro signal parent company, Shenzhen Tong Dao uncle Culture Communication Co., Ltd. In September 2017, LaFang Jahwa (603630, SH) announced that it invested 110 million yuan to share with Bao Bao, thus holding 20% stake in the company. The operation mode of the hundred treasures information is by writing articles on the WeChat public platform, gathering precision fans at low cost, providing high quality service to fans to improve the viscosity, and relying on the conversion rate of the fan group to realize the scale sales of baby products and womens products. However, under the capital intervention of listed companies, these WeChat public numbers do not seem to be leaping forward. In 2016, the micro media interaction revenue was 87 million 597 thousand and 200 yuan, the net profit was 17 million 429 thousand and 800 yuan; in 2017, the companys revenue was 90 million 628 thousand and 700 yuan, and the net profit was 9 million 373 thousand and 800 yuan. In 2016, the information revenue of Bao Bao was 106 million yuan, and its net profit was only 752 thousand and 600 yuan. According to the annual report of LaFang Jahwa 2017, Bao Baos current revenue was 51 million 47 thousand and 500 yuan, and its net profit was 597 thousand and 500 yuan. Source: Daily Economic News Editor: Wang Fengzhi _NT2541 In September 2017, LaFang Jahwa (603630, SH) announced that it invested 110 million yuan to share with Bao Bao, thus holding 20% stake in the company. The operation mode of the hundred treasures information is by writing articles on the WeChat public platform, gathering precision fans at low cost, providing high quality service to fans to improve the viscosity, and relying on the conversion rate of the fan group to realize the scale sales of baby products and womens products. However, under the capital intervention of listed companies, these WeChat public numbers do not seem to be leaping forward. In 2016, the micro media interaction revenue was 87 million 597 thousand and 200 yuan, the net profit was 17 million 429 thousand and 800 yuan; in 2017, the companys revenue was 90 million 628 thousand and 700 yuan, and the net profit was 9 million 373 thousand and 800 yuan. In 2016, the information revenue of Bao Bao was 106 million yuan, and its net profit was only 752 thousand and 600 yuan. According to the annual report of LaFang Jahwa 2017, Bao Baos current revenue was 51 million 47 thousand and 500 yuan, and its net profit was 597 thousand and 500 yuan.