Tencent attack frustrated: is its own moat strong?

category:Internet
 Tencent attack frustrated: is its own moat strong?


Ma Huateng in the circle of friends Zhang Yiming, the battle between Tencent and todays headlines from dark to bright. The reasons for each other are very simple. In recent years, the headline has developed rapidly. It extends from the content to the social field. It has penetrated into the natural site of the Tencent, causing the strong dissatisfaction and even resistance of the social leading Tencent, and thus triggering the fierce attack and defense war between the two sides. In the social field of the Internet, the Tencent has an absolute dominance. QQ and WeChat have a large number of users that other companies are difficult to reach. Although many challenges have been challenged, they are as solid as a rock and still the dominant social platform. The development of content is different, mainly depending on originators and products, and the market trend is changing very fast. With the popularization of 4G network, the current popular content has evolved from text to short video. The short video group of the headlines trembling, volcano and watermelon is a threat to the micro vision and quick hand of the Tencent, and the latter is forced to take limit brush to intercept it. The Tencent is social as the core advantage, relying on the mass of users as the basis for the development of various products and services with low flow costs, and gradually build up a huge Tencent Empire. The headline is the core advantage of the content creation, through the algorithm breakthrough innovation, the rapid rise becomes the first major content platform including text, picture, video, question and answer and so on. This shows that the core strengths of Tencent and headlines are different, but when their business coincides, it will inevitably lead to a fight. In fact, social interaction is not inconsistent with content. If used properly, it can complement each other. For example, a circle of friends, is a social group that recommends the content actively, and the video creativity between the users of the video is compared. It also leads to the activity of the video platform, forming a social interaction atmosphere. It is clear that both the Tencent and the headlines want to expand the territory to a wider area and build the moat more firmly when they are consolidating their advantages. As the Tencents social, headline content, Alis e-commerce, Baidu search, each of the Internet leading enterprises should have the core advantages of their survival, and will be able to play the best in the field and harvest the greatest interest cake. In addition, the Internet enterprises focus on the core area, and can also continuously improve the technical advantages, maintain the leading position in the industry, provide better service for the users, create greater value for the society, and meet the best principle of market competition. If the Internet companies come out of the field of self advantage and enter the site of other Internet enterprises, they are not able to follow the advantages of the cross boundary and face unpredictable new challenges, and may not be able to successfully replicate the past success. There are many examples of this, such as Ali for social, Baidu as an e-commerce, the Tencent to do hardware, although the identity of the Internet leading enterprises, invested a lot of resources, but failed. The consequences of rushing into others advantageous regions are very serious. One is that it can not give full play to its own advantages, but it is easy to waste a large amount of resources, delay valuable development opportunities, or even lead to the weakening of the core advantages, resulting in the dominance of the sidelined. The second is that energy is scattered and killed in areas where it does not have its own advantages, leading to a decline in overall competitiveness. Third, in order to fight for sites, it is easy to stage vicious competition, which can not improve the quality of products or services, resulting in damage to users interests. So it can be seen that the Internet enterprises can not blindly enter the other fields, and should stick to the core advantage area, and build the moat into a wall to prevent others from entering. Even if we want to expand our new business, we must combine our own advantages to create products and services that can integrate existing advantages to achieve the effect of 1+1>2. Prior to that, the headlines were under supervision storm, Zhang Yiming as founder pressure is not small. The rise of the voice downloads ranked first in terms of strength. The head line has been punished frequently, and it also exposes the bad results derived from the disordered competition of the Internet. It has caused great harm to the users, industry and society. It is difficult to stop the blind development impulse simply by the consciousness of the enterprise. It is a necessary warning for the external regulatory force to intervene in time and make a whole meal of the violation. For this kind of excessively impulsive disordered competition, the regulators should take measures to regulate, punish the illegal and illegal behavior according to law, remind the enterprise to abide by the law and market rules, and take prudent development strategy in the case of weighing its own ability. Internet companies should not easily give up their core strengths, expand blindly and cross the border, so as to avoid the loss of one thing and the end of a tragedy. Market development is not easy. Every field has its own unique characteristics. In the spirit of the Internet, Internet enterprises should also learn to make deep ploughing, contain their own impulsive mentality, build the most powerful competitiveness around the core advantages, create their own core values, so that they can go further. Hua Ting (media) source: Beijing News Editor: Bai Xin _NT4464 For this kind of excessively impulsive disordered competition, the regulators should take measures to regulate, punish the illegal and illegal behavior according to law, remind the enterprise to abide by the law and market rules, and take prudent development strategy in the case of weighing its own ability. Internet companies should not easily give up their core strengths, expand blindly and cross the border, so as to avoid the loss of one thing and the end of a tragedy. Market development is not easy. Every field has its own unique characteristics. In the spirit of the Internet, Internet enterprises should also learn to make deep ploughing, contain their own impulsive mentality, build the most powerful competitiveness around the core advantages, create their own core values, so that they can go further. Hua Ting (media)