Ma Huateng Zhang Yiming mutual micro can counter attack tremble?

category:Internet
 Ma Huateng Zhang Yiming mutual micro can counter attack tremble?


Ma Huateng, the chairman and chief executive officer of the Tencent Inc holding board and chief executive officer, and Zhang Yiming, the founder and chief executive officer of the bytes, at night in the circle of friends mutual screenshots, yesterday Tencent reporters confirmed to the new Beijing News, the screenshot is true. For Zhang Yiming, the Tencents product micro - looking plagiarism shaking, the Tencent group market and the public relations department joint head said to the new Beijing News reporter: micro vision has always encouraged and protected the original, such as the content of infringement of the content of the report also resolutely hit, but not the meaning of carrying one. In the morning of May 8th, a circle of friends was circulated in the market, and the founder and chief executive of the bytes, Zhang Yimi, sent a circle of friends, and Ma Huateng, the chairman of the Tencent Inc board, left a message. The screenshot showed that in the evening of May 7th, Zhang Yiming sent a message to his friends circle, saying that the overseas version of Tiktok was first available in the apple store. In the circle of friends, he said: WeChat excuses to ban, micro copy plagiarism can not stop the pace of shaking. Ma Huateng resumed his reply in his message, can be interpreted as libel. In response to the so-called WeChat block jitter, Ma Huateng said, the platform is alike, you are allergic. For the above debate, the Tencent expressed the real existence of the screenshot, and the joint head of the Tencent group market and the public relations department said: micro vision has always encouraged and protected the original, if there is a welcome report involved in the content of infringement. The byte jump did not respond to the matter as of press release. Resurrection micro vision, Tencent counterattack trembling sound? Behind the tit for tat of Zhang Yiming and Ma Huateng in the circle of friends is the gradual escalation of competition between micro and jitter. In the evening of April 2nd, Tencents micro vision welcomed the first major update in 2018, with a high-profile Resurrection. This short video product is seen as a weapon for Tencent to fight back. In fact, as early as 2013, Tencent launched its own short video APP micro vision. However, in March 2015, Tencent announced its strategy to abandon micro vision. In the next two years, Tencent was short of short video dividends. However, Tencent launched a short video platform in March 2017. Then in April, Tencent announced that its micro vision was officially suspended. With the outbreak of short video, in August 2017, low vision revived. However, the resurrection of the micro vision has not caused too much ripple. Todays headlines, such as jitter, volcanic video, watermelon video and so on, are gradually becoming a system. In April 2nd, Tencent resumed its micro vision and continued to fight in the short video area. But the rebirth of the micro vision is not only to face strong strong enemies, but also to face severe platform supervision environment. Li Yonglin, managing director of Da Chen venture, pointed out that the core of all content products is to compete for users time. Fast, headlines the unicorn is belongs to the offensive, Tencent, Baidu, micro-blog, defensive, the best time is robbed of the traditional giants. Li Yonglin told the news of the Beijing News. From the data point of view, the gap between micro and vibrato is still far away. According to the statistics of AppAnnie in March, the top 5 short video APP of MAU are fast hand, jitter, national K song, small volcano video and watermelon video. Industry Short video grab man War: a video can reward thousands of yuan. Zhang Yiming and Ma Huateng are talking in the circle of friends. Today, the headlines are also fighting with Tencent in the short video area. The two sides are scrambled to compete for high-quality short video content and video creators. The high level of the subsidy is likely to attract the content in the short term, but in the long run, if the traffic cant keep up, the content entrepreneurs will certainly not put all the energy on the platform. At present, the short video industry is still developing rapidly, and it is not mature enough to be completely separated from the seat. The change of the short video platform name depends on how to do the operation of the products. Li Yonglin, the director general of Da Chens venture capital, said. Micro vision of subsidies to subsidies A high prize of 1500 yuan After the emergence of micro vision, the war of grabbing people began with high subsidies. There is a jitter network red said, recently asked for cooperation, asked to enter the micro platform business as many as 20 salesmen. On the evening of April 2nd, Tencents short video application was viewed on line 4 version, with a high profile Resurrection. The market is full of discussion on whether micro vision can use subsidies and the resources of the Tencent to realize the curve overtaking with the aid of the micro vision and the resources of the Tencent department. Micro vision really put out 3 billion yuan for subsidies? In May 8th, the Beijing News reporter gave a proof to the micro vision. It did not respond positively. According to the document given by the penguin 100 billion plan at the end of 2017, the Tencent will take out the 100 billion level gold silver and divide the content creators through three aspects of content, platform and investment. Since the media has worked hard, there has been a lot of hope for every month. Although officials did not specify the amount of subsidy, content creators felt the impact of the revival. Recently, at least 20 people joined me in recruiting micro vision talent. In May 8th, a sowing owner, who had 400 thousand fans with a tremor, told the reporter, the other party told me that the video on the micro - vision platform could be given different subsidies according to the different ratings. A contract that the owner showed to reporters showed that the standard of micro vision and the micro vision platform included a small video in 72 hours, more than 10 million more than 5S, and more than 10 million, and reached SAB rating. Among them, more than 1000 of the points were rated at S level, and 1500 yuan was settled; 500 yuan was awarded to grade A, 500 yuan was settled, and B was rated at more than 50, and 150 yuan was settled. According to the contract, every video released by the Darren meets the requirements, even if the SAB rating is not met, the platform will settle accounts in accordance with 50 yuan. However, according to the video quality ranking, only the first 30 videos per account per person can be settled. According to this calculation, the maximum subsidy granted to a man on the platform is 45000 yuan. Even if the video does not meet the SAB rating standard, as long as the video reaches 30, there will be a monthly minimum wage of 1500 yuan. Up to now, the subsidy rules of micro vision are very many, a reporter got a micro - vision settlement standard in the early March, and 50 praise video can get 100 yuan subsidy, and 1000 praise video can get 750 yuan subsidy. The exclusive content settlement rules of May, provided by a public association to reporters, showed that when the S, A and B levels of effective playback exceeded 100 thousand, 10 thousand and 1000, they could receive a subsidy of 1800 yuan, 600 yuan and 160 yuan respectively. This is because the subsidy rules for micro vision have changed for several days and adjusted very quickly. Chen six, who is engaged in short video training, said, at the beginning, the first is a point of praise as a standard, a few hundred and a high of 1000 points, and a high grade of 2000. Recently, it is rated according to the amount of play, different levels of subsidies are different, thousands of high, and a few hundred. In view of the above subsidy rules, the micro aspect said: the official announcement of the Tencent content open platform is the standard. Micro vision not only recruits itself, but also outsource other companies to do the anchors recruitment. The above shakes sowing the main representation. Compared with micro vision, there is no subsidy policy of real gold and silver, and its support for creators is mainly reflected in the flow support. According to a reporters MCN TOP list published in April 2nd, it will analyze the data on a regular basis, summing up the three awards of the most popular TOP5, the pulverized supernova (the fastest) and the largest number of video fighters. For the winners, the jitter will give their account a two-week first level traffic support, while the broadcasts with the highest volume will get the privilege to bury the popular event. On the Internet, a MCN version of the jitter mode of cooperation shows that MCN institutions are divided into three grades according to their grades. The corresponding support includes new admission account number cold start flow support, commercial cash flow help and so on, and the highest level of the first level account support includes popular activities to know the rights ahead of time, shakes voice privileges function priority application and so on. Exclusive video hinder advertising The subsidy tactics are difficult to attract the top sowing owners The high subsidy of micro vision has not attracted all head net redness. Head net red and content creation companies rely mostly on advertising implants. The micro vision invited some net red to participate in the subsidy activities, but according to the request, only the release of exclusive video can enjoy the subsidy, in other words, short video can only be released on the platform of micro vision, but my works are all distributed in the whole network, so I have no way to participate in this activity. Short video red man Dalian old wet Wang Bowen told reporters. In Li Yonglins view, the core of the content enterprise is to consider the issue of full platform distribution. The distribution channels must be the more the better, the core of the short video or the ability to do the content, as well as the things that can be provided to the users, and the recognition of the content by the users. The subsidy of the platform is not the most important, because it is temporary. In the short term, it may attract the content, but for a long time if you cant keep up with the content, the content creator will certainly not put all the energy on this platform. At present, most of the head net red and content creation companies rely on advertising implantation to cash in, and the content creators who rely on the platform subsidies are relatively primary short video players. Compared with head players, there are also many players below the waist who rely on platform subsidies to maintain balance between payments. For them, the subsidy for micro vision is very attractive. In Beijing, a short video - made Wen (the pseudonym) said it played more than a million dollars a day on headlines and Youku, but the platforms advertising revenue and subsidies became his main source of income because they didnt find the right advertisers to cash in. After entering the trembling sound, it is found that shaking is harder to absorb than headlines, and there is no online advertising profit sharing function. Wen said. I mainly do headline number, 2016, the headline launched today the thousand million yuan plan, that is to support the 1000 head number individual creator, let each person at least 10 thousand yuan per month to get the bottom of the bottom of the income. Later, I launched the policy of 1000 million powder, and I enjoyed such preferential policy. In addition, the headlines and the public have launched the advertisers design, such as 1 yuan, the content creator can get 0.2 to 0.5 yuan. CEO Zhang Yi has previously publicly expressed that the platform is more mature and has a strong user base, and it is doubtful whether it can win the lost time by smashing the subsidy and robbing the people. Short video field N country killing, industry pattern has been fixed? In April 23rd, Huang Zitao became the first spokesperson for micro vision. All the members of the talent show creation 101 are in a micro view, and the voting entries are opened to users. According to Yi Guans thousand sail data, this has attracted a large number of young flows after 95. After the first issue of creation 101 in April 21st, the number of active users increased to 616 thousand, and the number of active users jumped to 1 million 171 thousand times. There are some women members in creation 101 with short video traffic attributes, such as the Ivy culture behind the deer grass is a MCN organization that fostering short video net red, which cooperates with a number of short video platforms such as micro-blog and shakes. In fact, most of the MCN organizations that have previously been in the tremble have been in micro vision. At present, all the major WeChat groups are widely disseminating the news of micro vision coming into the franchise, says Wen. For the late start whether the giant can overtake in the short video platform competition, Li Yonglin thinks different companies are different. We can see that larger companies, such as content gene micro vision, have opportunities to start up, and the opportunity for startups to make short videos may be smaller. In Li Yonglins view, because the short video is still in a rapid development process, it is not mature to the place where the seat is completely separated, so the position of the industry is not the same. It is possible to turn the three or four short video platform into one or two. How to do the operation of the product. It can refer to the long video area, that is, the stability of the first few places, Tencent, Iqiyi, Youku three, oligopoly, but the ranking is not fixed. But eighty or ninety of the market share will be eaten by big players, and the opportunity for small players to rise is relatively small. Ma Shicong, an analyticing analyst, believes that the current short video industry pattern has been basically determined, which will eventually be the business of the giant. The platform can hold about seven or eight, and the small and medium platform can only find a breakthrough from the vertical field. How to operate internal and external traffic, create content ecology and find a feasible way of cash flow is the key to short video competition in the second half. According to the ARI advisory report, the short video industry has risen in the capital market in 2017, and the number of investment and financing events in the first three quarters reached 48, exceeding 41 in 2016. Most enterprises are in the early stage of financing. We usually invest in a new industry, often when the bubble in the industry breaks down, to the low, and then slowly rising, we are going to invest it. At present, the short video should be in the process of the first bubble, when we wait for it to come down, that is the real time we should choose. Xie Wen Li, President of Shenzhens Indus merger and investment fund, said in Qianhai. At present, the major Internet Co have launched short video platforms, such as 360 fast video, good video of Baidu, micro vision restarted by Tencent, and cool burning of micro-blog. Ali has transformed the acquired potato net into short videos. The 2017 China short video industry research report published by arry showed that Chinas short video market in 2017 was 5 billion 730 million yuan, up 183.9% from the same year, and the industry is expected to break through 30 billion yuan in the short video market in 2020. I made three judgments last year, one is that the volume of advertising in 2018 will grow more than three times more than in 2017, which now seems to be no doubt; two is that short video full network play will break through 40 billion in the year 2018, and the current trend can reach the target in the three quarter; and three I think the short video lattices in 2018. The Bureau will form the situation of the Tencent Penguin system, the micro-blog second beat system and the headline, but now it seems that the pattern of short video industry is still not qualitative, and it is still in a state of mass separatist. Li Hao, the Martian culture, says Li Hao. Beijing News reporter Luo Yidan Bai Jinlei this article source: Beijing News Editor in charge: Bai Xin _NT4464 The 2017 China short video industry research report published by arry showed that Chinas short video market in 2017 was 5 billion 730 million yuan, up 183.9% from the same year, and the industry is expected to break through 30 billion yuan in the short video market in 2020. I made three judgments last year, one is that the volume of advertising in 2018 will grow more than three times more than in 2017, which now seems to be no doubt; two is that short video full network play will break through 40 billion in the year 2018, and the current trend can reach the target in the three quarter; and three I think the short video lattices in 2018. The Bureau will form the situation of the Tencent Penguin system, the micro-blog second beat system and the headline, but now it seems that the pattern of short video industry is still not qualitative, and it is still in a state of mass separatist. Li Hao, the Martian culture, says Li Hao. New Beijing News reporter Luo Yidan Bai Jinlei