After visiting 10 AWE pavilions in one breath, I observed three trends.

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 After visiting 10 AWE pavilions in one breath, I observed three trends.


Author | Ding Guangsheng

Walking into any booth, you can feel the magic of AI brain.

On March 14, China Electrical Appliances and Consumer Electronics Exposition (AWE) opened in Shanghai. If AWE 2018 is the beginning year of AI empowerment, then for 2019, AI will usher in a critical period.

There are countless new appliances that are eager to try and use AI as fuel. I hope this new engine will push the household appliances industry into a new era, so that beautiful sales will ignite a larger market.

After visiting 10 pavilions in one breath, we summarized the three trends of AWE 2019 from the perspective of artificial intelligence. Which products will become potential stocks? How does the global household appliances industry go? What new technologies will break the shell and cocoon? Lets try to see the future from three main trends.

| Maturity of interconnection

At the AWE site in 2019, almost every manufacturer has built a mysterious future home in the corner of the pavilion, so that you can see the future life here.

Nowadays, the interconnection of all things in smart home has matured from the initial stage. Every product used to be individual combat, now a joint force has been established, and the command of the army is the brain of artificial intelligence.

We take the living room scene as an example. At present, every family is focusing on the perception ability of camera and speech recognition, so as to complete the interactive experience of the whole living room scene. When the host enters the living room, the camera starts to recognize the trend and adjust the room to the appropriate light. If you sit on the sofa and watch TV, you can quickly forward or switch the TV program by voice control. If the host enters the living room, the camera will start to recognize the trend and adjust the room to the appropriate light. If you get up and walk away, the camera will automatically issue an order to suspend the TV program.

Figure: Almost all power plant manufacturers have launched the Home for the Future experience.

Not only that, your home life is like a big show, where curtains, lights, TV, speakers and air conditioners will dance. The International Telecommunication Union (ITU) has pointed out that the Internet of Things is to solve the interconnection between Things and Things (T2T), Humanto Thing (H2T), and Humanto Human (H2H).

If you say Im back, you can turn on the air conditioner to go home automatically according to the setting to 26 degrees Celsius. You can also turn off the air conditioner in the living room and open the air conditioner in the bedroom. In a word, consumers can easily realize convenient life through intelligent interactive means such as voice control, gesture recognition and APP control.

We also note that the maturity of the Home Internet of Things is also reflected in the prosperity of solution providers.

In AWE 2019, not only the majority of toC manufacturers, but also the ubiquitous programmers, their toB business is also booming. The report shows that the smart home market has exceeded 300 billion yuan in 2017. It is expected that the smart home market will maintain a compound annual growth rate of 21.4% and reach a scale of 58.19 billion yuan by 2020.

In N3 pavilion, we saw the concentrative appearance of technical solution providers, including Technological University Xunfei, Yunzhisheng, Spitzer, Haikang Cocoonstone, Bamboo Science and Technology, etc. Take the online fan solution of Technological University Xunfei as an example, it uses four microphone arrays, 5 meters effective sound pickup, adapts to various home scenes, and provides cloud-based services; and then, for example, AI core intelligent voice interpretation of Yunzhisheng. Solution chip, which can solve the perception and partial calculation problems of different forms of intelligent terminals, realizes the functions of two-dimensional spatial pickup, remote speech noise reduction voice control, sound source location, semantic understanding, intelligent decision-making, and so on; and Smart TV Voice Assistant Solution, which can help traditional TV to upgrade AI through USB connection, realize voice interaction and audio and video resources. Obtain and support product shape customization.

It has to be said that the existence of these technical solution providers constantly promotes toC vendors to complete product iteration more quickly, which makes the operation of the whole industry more efficient, and also makes the engine of interconnection of all things begin to accelerate and mature gradually.

Because what awaits them is the estimated market value of $14.4 trillion created by the Internet of Things in 10 years.

| Degimmick the Function of Household Appliances

In fact, the leap from function to intelligence has always been the evolutionary route of household appliances.

In the process of evolution, many companies are assiduously studying user pain points, but also do subtraction, some companies are opportunistic, gimmick first. People always say that the birth of new technology requires the first education market, but how can practitioners not be groping and growing in the process of exploration and learning?

For a long time, we have seen too many PPT products, smart home devices without supporting APP and independent voice modules are embarrassed to take out their hands, but as the market matures gradually, it has been proved that only those products and companies that really hit the users pain point can be evergreen.

Figure: Refrigerator with AI technology achieves the functions of food recommendation, shopping, security and so on.

In AWE 2019, Netease Intelligent observed that many manufacturers began to explore more humanized directions of products besides conventional intelligentization. I summarized their efforts as follows: protecting the safety and health of home life and significantly improving the efficiency of life. In terms of safety and health, we can see many more advanced air purifiers, water quality monitoring and filters, bacterial monitoring and laundry. There are AI refrigerators and so on; in terms of improving efficiency, we can see the overall scheme of household appliances for young people and the trend of going to APP, etc.

In Meis booth, they introduced dishwashers that quickly wash dishes in 29 minutes, washing machines that quickly wash clothes in 15 minutes, and kitchen and electrical products that make breakfast easy in 5 minutes, aiming at young peoples unwillingness to waste their time on repetitive and boring housework. At the Gree booth, we can see that the new AI refrigerators can automatically identify the food placed by users and adjust to the appropriate temperature. They can also recommend food materials, shopping malls, recipe recommendations and health guidance, etc.

In terms of health, we can see that washing machines can identify clothes, volume, color and match appropriate washing and protection methods through AI. Kangjia also uses photosensitive detection system to automatically detect the water quality and turbidity in the washing process, and uses AI to realize the judgment and control of the washing process. Until the washing water is really clean, it stops rinsing and enters the dehydration process. In addition, there is a high temperature of 90 degrees Celsius. Warm washing can effectively remove bacteria.

Sooner or later, AI will become a worthless technology function. Just like any new technology development, we no longer need to scream, enjoy it, manufacturers do not need to hype, and strive to polish the ultimate human nature, so that AI can bring love to consumers.

| Production of 5G and 8K

Undoubtedly, the launch of 5G network will drive the development of 8K TV. From then on, 8K content transmission will no longer become a problem, and the combination of the two will bring infinite imagination to TV categories.

The data show that the peak transmission speed of 5G can reach 10Gb/s in theory, which is hundreds of times faster than the speed of 4G network. The era of rapid sharing of video content and super-high quality picture by terminal is coming in the future. Moreover, besides the characteristics of high speed, large capacity and low latency, 5G network can also help smart TV become the center of the whole home.

In fact, during this years Barcelona Telecom Exhibition, 5G has begun to shine brilliantly. Huawei, Millet, OPPO, Yijia and ZTE have all released 5G terminals. Huaweis 5G folding mobile phone MateX shows real-time 5G downlink speed on the spot. OPPO has completed 5G mobile phone video live broadcasting in the real 5G network environment.

According to the Global Association of Mobile Communications Systems, the number of 5G connections worldwide will reach 1.4 billion by 2025. In the next 15 years, 5G will increase the output value of the global economy by 2.2 trillion US dollars.

Picture: Sonys 8K TV on display at AWE

Besides 5G, it is more popular 8K display technology in AWE 2019. At a glance, Samsung, Sony, LG, Skyworth and other TV manufacturers have shown 8K muscle. Sonys 8K TV Z9G series carries 8K HDR image processing chip X1, equipped with 8K sharp image processing engine PRO. Through the image information database, it can analyze the quality of various input signals, thus bringing more details. For rich UHD images.

Samsung also brought in 8K televisions with a resolution of 7680x4320, four times the resolution of 4K UHD, with a price of up to one million. They contain over 33 million pixels and four sizes, 65 inches, 75 inches, 82 inches and 98 inches, respectively.

Frankly speaking, the 1080P has just been fully developed, 4K has not yet formed a climate, 8K commercialization is still a long way to go. Besides a few geeks, consumers need to consider more comprehensive factors, such as whether the content of movies and live broadcasts is complete, such as whether the price is affordable, and so on. Especially the supply of content-side products will certainly come true. For the important variable of equipment updating, it is not necessary to use an 8K TV only to watch the promotional film, and then continue to stare at 1080P film and television content every day.

However, the exploration of technology has no end. As long as consumers are on the rational track, they should leave time for technology improvement and content construction. Although this is a slow process, it is also urgent for TV manufacturers to maintain their innovative strength and lead the market.

We have seen endless innovative explorations in AWE 2019. Some people will apply counter-rotating technology derived from aero-turbine to air-conditioning purifiers, fans and other products to achieve controllable wind perception; learn from missile launching noise reduction technology, apply it to rice cookers, vacuum cleaners, wall breakers and other products to reduce household appliances noise; and apply solar photothermal power generation technology to water heaters, air-conditioners and other products. Make household appliances smaller, healthy and scale-free.

| Write at the end

Its another year of Shanghai Home Appliance Exhibition. Every year, it has a new feeling. AI, 5G, 8K and other cutting-edge technologies have been exploring continuously. They have become a strong needle in the household appliances industry, trying to revive the flag and set off wave after wave of product craze. As the largest household appliances market in the world, China has gathered a group of the strongest household appliances enterprises. They never dare to slack off. This is like a zero-sum game. In the short term, when the market scale changes little, every brand is playing a game of grabbing food from tigers and striving for every consumer. Technology and function are only a link, and more importantly, safety, after-sale and clothing are also important. Business and other aspects, so as to make household appliances more temperature, so that the market is more rational. See you next year in AWE2020! Source: Netease Intelligent Responsible Editor: Wang Chao_NT4133

Its another year of Shanghai Home Appliance Exhibition. Every year, it has a new feeling.

AI, 5G, 8K and other cutting-edge technologies have been exploring continuously. They have become a strong needle in the household appliances industry, trying to revive the flag and set off wave after wave of product craze.

As the largest household appliances market in the world, China has gathered a group of the strongest household appliances enterprises. They never dare to slack off. This is like a zero-sum game. In the short term, when the market scale changes little, every brand is playing a game of grabbing food from tigers and striving for every consumer. Technology and function are only a link, and more importantly, safety, after-sale and clothing are also important. Business and other aspects, so as to make household appliances more temperature, so that the market is more rational.

See you next year in AWE2020!