Shanxi Linyi responds to electricity supplier sad marketing unsalable Apple: exaggerating false

category:Global
 Shanxi Linyi responds to electricity supplier sad marketing unsalable Apple: exaggerating false


Taiyuan, May 8 Xinhua recently, a number of e-commerce platform to borrow sad marketing sales Shanxi Linyi apple. In response, 7 days, Linyi County government official website responded that the above e-commerce platform marketing exaggerated inaccuracy and generalize. Individual electronic business platform adopts improper means to obtain material marketing which is stamped with the official seal of government departments. Recently, a number of e-commerce platforms have released the unmarketable information of Linyi apple with the help of the media number. In these marketing articles, the word 40 million jin is unsalable and 3 cents a Jin can be found everywhere. In the picture, the images of young children holding apples, old farmers to wipe tears, low guarantees, disabled people and so on are also very eye-catching. In addition, sentences such as one support, one share, elderly parents care, and young children are accompanied by their parents are also very popular. The above network has attracted widespread attention after spreading through many media platforms. In this regard, Yuncheng Linyi County Government through the official network response said, in the near future, a number of e-commerce platforms issued Linyi Apple unmarketable marketing plan, using a sad card way marketing Linyi apple, causing netizens to pay attention. This has seriously affected the overall brand image of Yuncheng fruit industry. After thorough verification, the content of the information has many exaggerated inaccuracies. In the statement, Linyi County government said that the video and pictures selected in the net were all taken early. According to the survey, the video and pictures were selected before 2016. Some of them used the way of swing to create the image of poor farmers. In addition, in order to maximize the sympathy of consumers, the electric business deliberately created the Ugliness of Linyi apple. The apples presented are all fruit of fruit rust scars, pockmarks and black spots. According to the survey, this kind of apple is the remaining residual apple after the purchase of high quality apples, only a small proportion, and can never represent the overall brand image of Linyi apple and even the Yuncheng apple. The above electricity providers will put these apples on the mainstream fruit location for publicity, obviously it is a partial generalization. Linyi County Government stressed that part of the e-commerce platform is suspected of false advertising and fraud marketing. For example, individual platforms have taken improper means to obtain materials with the public seal of local townships, villages and fruit industry departments to cooperate with the publicity, and the statement is not in serious conformity with the facts. Many platforms deliberately exaggerate the severity of poor fruit sales, resulting in irrational fluctuations in Apple prices. In view of the sad marketing of the e-commerce platform, the government in Linyi County said that the purpose of the e-commerce platform is to attract peoples eyeballs and to gain sympathy from consumers. The starting point is to increase the economic benefits of the e-commerce itself. The short-term and local areas have been sold by the fruit farmers, increasing the income of a few fruit farmers, but from the overall and long-term point of view. This is damaging the overall brand image of apple in Yuncheng and the overall interests of all the fruit growers. In view of this, Linyi official said he hoped that the majority of netizens would treat network information rationally and not believe rumors or rumours. For individual e-commerce platforms, the misconduct of Linyi apple, false propaganda, fraud marketing misconduct, refusing to correct, and do not cooperate with the elimination of negative effects, the local relevant departments will pursue their legal responsibility according to law. The source of this article: Li Xinsuo, editor in chief of China News Network: Li Tian Yi _NN7528