In May 8th, Zhang Yiming made two vibrato pictures in his circle of friends, celebrating the first TiktokQ1 download in Apple store. This circle of friends caused Zhu Xiaohu, Bao fan and others to praise, but it did not occur to Tencent CEO Ma Huateng. Zhang Yiming and Ma Huateng mutually exclusive At the end of the celebration, Zhang criticized Tencents short video application to plagiarism, and referred to WeChats previous suspicion of a ban on sharing links to friends, leading Ma Huateng to refute libel. Then two people in the review area to carry out fierce confrontation, Zhang Yiming imply the Tencent random pressure to suppress the application and information flow, Ma Huateng said, WeChat as a platform as the same, Zhang Yiming overly sensitive. Does the Tencent have no dreams? Zhang Yimings comments like this In other words, Zhang Yiming made a headline for the Tencent the other day. In May 4th, an article entitled Tencent without dreams was written in a circle of friends. The most dramatic is Ma Huatengs response to Internet transmission and Tencents clarification reversal last night. It is interesting to suggest that the algorithm + short video + open relationship, which is a algorithm + short video + open relationship, strikes the Tencents social base camp and quotes Zhang Yimings view: Tencent has made the company wrong, relatively speaking (Tencent and Baidu) relatively short. It is noteworthy that todays headline founder and CEO Zhang Yiming forwarded the article who said Tencent has no dreams in a circle of friends and commented, Tencent is an extremely excellent company, and Pony is the CEO I admire most. It is not only the business and strength, but also the best ability of the company and management. Zhang Yiming also said that perhaps the pattern was calm for too long, and that pan and some of his peers wanted to have a company to have some waves, but if they approached the deliberate Tencent observation, it would be an imagination of the Tang Ji. Zhang Yiming also said that Tencent is not only strong but also evolving in all dimensions, so we should learn more. I also hope that Tencent will drive the overall progress of Chinas Internet as a whole. What is the relationship between the Tencent and the headlines today? Todays headlines (renamed byte beating) have been in conflict with Tencent for a long time. As early as November 2015, users forward to share todays headline articles to WeChat, and there will be a reminder of you dont install WeChat, and on WeChat, a link from todays headlines will be opened, and the page that does not install todays headline client and not open this should be used will be turned on to WeChat. In February 12, 2018, WeChat issued a bulletin on the fight against the line of illegal Spring Festival. The Internet platform, such as the headlines, the Jingdong and the hungry, was killed by the red packets, members, coupons and other activities. In March 2018, users forwarded the headline to WeChats circle of friends. In the case of no block shielding, the content was only visible, and all the friends of the circle of friends could not see it. ? With the headlines being rectified today, the connotations are permanently shut down, and the sounds also shut down the comments and live functions in April 11th, although official reasons are not given, but in the outside world, it is an anxious news. ? In addition to the rectification of regulators, competitors Tencents timely supplementary knife also made a sharp blow to the jitter. It is said that Tencent intends to pay 3 billion yuan subsidy to bet on micro vision, and has become the object of attracting large numbers of V who have introduced high-quality short video content originators. At this point, the Tencents VS trembling war was also officially opened. At the moment of the sinking of the traffic, the rise of the headlines makes the Tencent anxious. In addition to its own products, Tencent has also invested a quick and interesting headline to block the rise of todays headlines in the low - line city. The competitive relationship between the two sides has been rattled. As Zhang Yiming and Ma Huateng circle of friends come to me, there is no doubt that the two companies are in a commercial war. At the moment, the fuse is still a short social video. Extended reading -- Tencent micro - vision to counterbalance the headlines Compared with competing products, they are more homogeneous and repetitive. Another player of short video is in the same camp as micro vision. Last year, he won $350 million investment and was voted by Tencent. Nowadays, micro vision is not easy to stand out in the short video products such as quick hands, shaking voice, beautiful beat and second shot. According to the 2018 China Mobile Internet spring report published by the third party data research institute QuestMobile, the total number of newly installed users in the short video industry in March 2018 is 169 million, and the number of active users (MAU) is 461 million. Among them, the March fast MAU was 230 million, and the shaking voice was 120 million, and the small video and watermelon video were 110 million, about half of the fast hand. The short video industry pattern is uncertain. At present, the low volume of micro vision is still accumulating energy. The Tencent has prepared a lot of grass for the micro vision. In April 25th, the Tencent said that, in content, micro vision will integrate Tencent platform music, games, animation, film and television, variety and so on, for the users to provide play and material. For example, QQ music for micro vision provides tens of millions of positive version of the library, Tencents games such as king glory, fox demon little red Niang, and the Jedi can provide AR sticker for users. In traffic, at present, QQ space provides flow support for micro vision, micro visual quality video content will be transported to QQ space for user consumption in space. In the introduction and training of original people, micro vision has close cooperation with Penguin number. In 2018, Penguin will focus on short video content, and rely on Penguin number, micro vision. It will also make the creation of the content creator income. The tycoon is in front of the front, on the one hand, the short video market breaks out; on the other hand, the short video APP, represented by the tremor, is raging and even grabs the instant messaging market. In May 2nd, AI media consulting CEO Zhang Yi told the twenty-first Century business news reporter that it has come to the third generation of mobile social networking era. Short video is a representative product. At the same time, with the commercial application of 5G in the future, low latency and high speed will improve the experience of short video application, and will attract more users to watch videos. Tencent is already a traffic black hole before short video breaks into the users perspective. From the users entertainment time distribution, the offline entertainment activities include travel, party, sports and other types; online games, film and television, live, short video, social network and so on. Among them, online entertainment can be divided into games and videos according to the type of participation. On line, the Tencent has almost no enemy. A commando of the headline Until the rise of the trembling sound, Tencent seems to be able to sit back and relax all the time. Compared with the dozens of praise sharing the circle of friends, users can have tens of thousands of tens of thousands of praise, and there will be no trouble of grouping. The fundamental reason is that the social relationship in the circle of friends is too heavy to carry the ever increasing demand for display. And the shakes can better meet these needs. Therefore, shaking headlines and short videos also bring a threat to Tencent. First, this kind of short video takes up the users time and even causes the conflict to the time of the game. Secondly, the short video has the impact on the users viewing habits and snatch the users in the form of live broadcast. While the Tencent has just made a big investment live, and the third, short video to the form of advertising business. The trend of the impact, the Tencent advertising business, todays headlines to do the industry three, short video conversion effect is good; fourth, the most critical is that the WeChat circle of friends caused a blow. Historically, social networks will experience several stages of new influx, rapid rise, platform stage and commercialization. At present, WeChats circle of friends is fully supported by the commercialization of small programs, resulting in a large influx of micro businesses and forwarding content in the address book. Users original intention will be greatly reduced, and interaction frequency and interaction quality will be greatly reduced. The video practitioners said, the quiver is rising at this time node, and there is a sharp contrast between the dull circle of friends and the interesting quiver. It is inevitable that users circle of friends will stay longer, which is why Tencent is really nervous. It can also be confirmed from the QuestMobile data, the only bright spot in the long - term industry competition, the short video, rising from 1.5% in March last year to 7.4% in March this year. Its main cutting share came from instant messaging, directly causing instant messaging users to drop from 37.9% to 32% in March last year. Source: twenty-first Century economic report (reporter Ni Yuqing), all-weather technology (reporter Zhang Chao), blue whale, 36 krypton, entrepreneur and public information: twenty-first Century economic report responsibility editor: Wang Fengzhi _NT2541 Historically, social networks will experience several stages of new influx, rapid rise, platform stage and commercialization. At present, WeChats circle of friends is fully supported by the commercialization of small programs, resulting in a large influx of micro businesses and forwarding content in the address book. Users original intention will be greatly reduced, and interaction frequency and interaction quality will be greatly reduced. The video practitioners said, the quiver is rising at this time node, and there is a sharp contrast between the dull circle of friends and the interesting quiver. It is inevitable that users circle of friends will stay longer, which is why Tencent is really nervous. It can also be confirmed from the QuestMobile data, the only bright spot in the long - term industry competition, the short video, rising from 1.5% in March last year to 7.4% in March this year. Its main cutting share came from instant messaging, directly causing instant messaging users to drop from 37.9% to 32% in March last year. Source: twenty-first Century economic report (reporter Ni Yuqing), all-weather technology (reporter Zhang Chao), blue whale, 36 krypton, entrepreneur and public information.