Chu Shijian, founder of Chu Orange. Visual Chinese Data Map
On March 5, Peng Mei News (www.thepaper.cn) learned that Zhu Shijian, the founder of Yunnan Bingtang Orange Brand and former China Tobacco King, died at the age of 91.
In the afternoon of the same day, Chu Shijians only son, Chu Yibin, officially announced that Chu Shijian died at 13:20 p.m. on March 5.
Zhu Shijian, who has served as the chairman of Yunnan Hongta Group and Yuxi Hongta Tobacco Group Co., Ltd., is a well-known tobacco king in China.
According to public data, Chu Shijian was born in 1928 and entered Yuxi Cigarette Factory in 1979. By the mid-1990s, Chu Shijian had built Hongta Mountain into a famous brand in China, making Yuxi Cigarette Factory a well-known large tobacco enterprise. However, in 1999, Chu Shijian was sentenced to life imprisonment for economic problems and later commuted his sentence. Three years later, after Chushis health insurance and medical treatment, he contracted with his wife to plant oranges in the barren mountains of Ailao Mountain. In recent years, Chu Shijians Chu Orange has been sold through the retailers, and it is popular because of its inspirational attributes and excellent quality.
On January 17, 2018, on the day of Zhu Shijians 90th birthday, the Establishment Ceremony of Yunnan Zhushijian Fruit Industry Co., Ltd. was held at Zhuorange Manor in Yuxi City, Yunnan Province. Zhu Shijians only son, Zhu Yibin, took the lead in setting up a joint stock company as general manager and 90-year-old Zhu Shijian as chairman.
At that time, Chu Shijian mentioned in his speech that over the years, the goal of guaranteeing quality first, quantity second and meeting social needs was basically achieved. Although we all started at the age of seventy or eighty, we did a little bit about what the society wanted to do. Now, some people ask me why this fruit is so difficult to grow. I cant stay idle! Chu Shijian raised his voice and said that he believed that many things were rewarded by God. Those who are not diligent will not have good results at any time, and the right path in life is vicissitudes of life. I believe these basic concepts, people have good times and adversities, when the situation is not good, dont be discouraged, when the situation is good, dont be proud, can be long-term talent.
The establishment of Yunnan Chushijian Fruit Industry Co., Ltd. is also regarded as the inheritance of Chushijian family business. In her speech, Mrs. Chu Shijian Ma Jingfen mentioned that in order to inherit the problem, because they were afraid that it would be screwed up in the hands of their descendants, Chu Shijian and Ma Jingfen decided to let each younger generation manage a land, including herself, while learning to see who did the best, they would pass on the basic industry to whom. Nowadays, the issue of inheritance has fallen to the ground. Now, basically, sons control the most, so after investigation, today can be regarded as inheritance.