Apple has changed from hard to soft. For the first time, the number of software recruits has exceeded hardware.

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 Apple has changed from hard to soft. For the first time, the number of software recruits has exceeded hardware.

Netease Technologies News, March 5, according to Thinknum Media, Apple was originally a hardware company. The companys first product was a toolkit, and users had to assemble different hardware components themselves. In addition, Apple has not developed much software. At that time, Apple did not develop software. All services depended entirely on the customers themselves.

But ultimately, what makes Apple unique is its user-friendly software, which makes its hardware advantages fade away. Product design has always been a critical differentiator for Apple, such as the capacitive touch screen of the iPhone, the simplicity and elegance of the iPod and the ultra-thin shape of the MacBook. But as Apple looks ahead, its starting to look more like a software company.

We can prove this with Apples booming media business. Over time, Apples recruitment data is changing. So far, Software and Services (formerly known as Software Engineering) has for the first time become Apples most recruited category.

Figure: As of February 27, 2019, Apples job categories

Since 2016, the most popular category of work in Apples human resources department has always been hardware engineering. For most of 2016 to 2018, this recruitment category far exceeded Apples demand for software talent.

But in the third quarter of 2018, software engineers became Apples most popular professional for the first time. Meanwhile, Apple began to talk more about its software and services, such as its new video streaming service, Apple Music, and its news and editorial subscription services.

This is significant for Apple: Apples hardware is not only ubiquitous now, but demand is eventually stabilizing. By the end of 2018 (just as Apple began to search for more software talent), it was clear that the iPhone was no longer the only pillar on which Apple depended, as sales growth began to slow down and even Tim Cook, Apples chief executive, gave a rare warning.

For Apple, the most important thing now is to lock people into its ecosystem with software and services. To achieve this goal, Apple needs to hire more people who know how to build a Walled Garden. (small)

Source: Responsible Editor of Netease Science and Technology Report: Wang Fengzhi_NT2541