Smart phone winter: glory prepare cotton padded jacket vivo bet on black Technology

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 Smart phone winter: glory prepare cotton padded jacket vivo bet on black Technology


Smartphones are coming up in the winter of brand concentration According to GFK data, in 2018, Q1s domestic mobile phone shipments were only 105 million, down 6.2% from the same period last year. Compared to GFKs data, IDC statistics show that global smartphone shipments fell in the first quarter of 2018, and Chinas smartphone shipments fell more than 100 million for the first time in recent years, with a sluggish growth. The Canalys released report showed that Chinas smart phone shipments fell by more than 21% in the first quarter of 2018, the largest decline since the end of 2013. While the growth is slowing down, the sales of Chinas smartphone market is changing from reverse triangle to T pattern. The sale of domestic brand phones is more and more, while the sales of small and medium-sized brands are dismal, and they are faced with the situation of being eliminated. Data from IDC showed that the first quarter of 2018 was still strong in the Chinese market, with HUAWEI, OPPO and vivo in the top three of 23.8%, 18.5% and 16% respectively. Millet was fourth, 14.8% and apple 10.9% occupied fifth. The top five mobile phone manufacturers account for more than 80% of Chinas smartphone market. The analysis suggests that the concentration of the smartphone industry will be more quickly aggregated to the best students of brand, innovation, and supply chain integration, with HUAWEI and OV as the smartphone makers representing the more favorable terrain in this round of market adjustment, in contrast, the days of small and medium-sized players will be more difficult. IDC analyst MelissaChau, an analyst at IDC, said that while new smartphone users were sluggish and led to a decline in shipments, there was still a strong interest in high-end smartphones worldwide, including the important Chinese market. Statistics from Sano show that vivos X21, released in March 19th, has become the hottest model of the current 3000-4000 yuan price segment, and X21 has become the most popular brand for users. With the formation of the T pattern, the competition of the head phone brand is also more intense. Each family is constantly improving their differences through their own innovative products. For example, the new P20 launched by HUAWEI has focused on the ability of artificial intelligence and photographing; the new R15 of OPPO has broken through the shape design of the mobile phone by the way of gradual change and welcomes the design of the mobile phone. For young people, vivo is trying to reach young users from two dimensions of technology innovation and fashion from the X20 comprehensive screen phone, the fingerprint cell phone under the X21 production screen, and the MWC2018 concept machine Apex. Insiders from vivo told the media: vivo does not want to wait for the emergence of industrial chain innovation, and it cant wait until the new technology uses the mountain to occupy the mountain for a few months. Vivo also wants to take the initiative to lead the market in technological development. It is understood that vivo has formed a mature product line process for technological innovation. The pre - Research generation, the development of a generation, production of a generation. The concept machine of vivo will eventually be transformed into the next generation of products to achieve mass production, not a purely conceptual machine, or even the vivo concept machine has a capacity for production. According to the rhythm of vivos new product, vivo will launch two new phones later this year and the second half of the year after X21. Some of the functions of the vivoApex concept machine will probably be carried on the two new products to be released this year. Source: NetEase science and technology report editor: Yao Liwei _NT6056 It is understood that vivo has formed a mature product line process for technological innovation. The pre - Research generation, the development of a generation, production of a generation. The concept machine of vivo will eventually be transformed into the next generation of products to achieve mass production, not a purely conceptual machine, or even the vivo concept machine has a capacity for production. According to the rhythm of vivos new product, vivo will launch two new phones later this year and the second half of the year after X21. Some of the functions of the vivoApex concept machine will probably be carried on the two new products to be released this year.