Submersible rules in the industry Todays movie publicity is really a mess. The company receives the service charge and plans, the royalties, the media public relations fees, and at the same time earn money from the channels. The budget of 10 million yuan can really cost 3 million yuan to the sword, even if it is a conscience company. Mr. mu, director of publicity for a film production company, said he had long wanted to talk about the chaos of the propaganda industry. Generally speaking, a lot of films are already being launched when they are still in the production stage. The popular movie of the big director, the big star, broke through the first issue of distribution rights, and some popular literary and art pieces looked for the publisher everywhere. The fee is usually paid by the film side, and also issued by the issuer, which is finally deducted from the box office. Lin Qiang (the pseudonym), who is engaged in the work of the film, reveals that the charges include the position material, hard disk, ticket supplement, the cost of the road show, the cost of the press conference, the media expense, the online promotion fee and so on. Where did it take to control the money? I said, for example, I said I found 500 movie critics, how much money, how much money, how much money, how much is the public number, about the micro-blog? How can you check it? How do you know how many fans, how many hits and how much should they quote? In addition to several big V, there are many movie critics in the middle of the trumpet. It is impossible to check them one by one. Lin Qiang said. The propaganda company will also find the so-called service charges, for example, 500 thousand yuan a month, which is to collect a summary of the media contributions, there is nothing specific. Some online materials, such as a poster map, a micro-blog copy, a moving graph... These are all 300 dollars per piece. But they have to pay 20 thousand yuan a month for the Movie Official micro operation fee. Is that not a repeat charge? Mr. Mu said that it is a hidden rule that the companys expense and profit making in the process of execution is a hidden rule. The film will estimate the cost of propaganda according to the experience and the volume of the film. If the final box office of the film reaches the corresponding effect, it will not be investigated. If the box office is not good, it is easy to dispute with the propaganda. Mr. Wood said, like hero 2018 paid about 37000000 yuan to the light media, but at the end of the box office, the cost of the announcement did not come back, the film must be very dissatisfied. Its very common to hire a water army brush In the process of implementing the film, the various means of the company are also an eye opener. Stealing box office is relatively rare after todays data real-time networking. Instead, it takes advantage of ticket supplement to compete for the three days before the show. As a common operation in movie shows, hiring the water force to divide the film and increase the attention is the most representative way of propaganda. A few months ago, reporters had joined a WeChat group called the 2 group of watercress. When introducing the task, the group said, I will send a task, such as the previous Fang Hua , you just give five points, then write a comment, send me the screenshot, I will send you money, usually a 1 to 2 yuan. When the reporter expressed surprise at the movie brush points, the group owners simply came to the sentence: what do you think? Basically, the domestic movie will be brushed. As for how to write comments, the group owner said that sometimes there are copywriters, so the water army simply needs to copy and paste. There are many water groups on QQ, and some large scale water army groups are as large as thousands of people. The entry threshold is very low, so long as the answer is part time or order. After entering the group, the reporters found that the tasks of the water force varied from morning till night. The task that the administrator releases involves software including bean, knowledge, cats eye, ticket, WeChat, micro-blog, public comment, quick hand, headline and so on. For example, a movie that is not shown can be a look on the cats eye and a 0.5 yuan. It can be shown by seeing and 5 stars, with a point of 0.5 yuan. There is also a commentary to the commentaries. The people who placed the bill issued four comments on the bean paste, giving the four commentaries a favor, and they could get 0.8 yuan. The water army is the immediate checkout. After receiving the screenshots of the water force, the single player settled the bill in a red envelope immediately, with a minimum of 10 Fen of these tasks and a maximum of 50 Fen. For those who want to get something for nothing, a few hundred points a day can harvest a sum of money. Mr. Lin, a movie practitioner, said: the employment of water army is not like the expenditure of other publicity agencies. It can not run an invoice, and can only announce how much money it costs. Ding Sheng and the light are waking up to domestic producers, at least in the company there are people who know how to declare. Mr. Mu suggested that the production company could set up its own propaganda team. The five or six peoples spending at the best of the year is about one million yuan, and the cost of sending out the expenses goes to a practical line, when the leader wants to check when to check it. Even if the film company will distribute the declaration to other companies, it can send its own personnel to supervise the whole process. Wu Kaihang, the general manager of the star film industry, from the perspective of the film side, believes that if there is more understanding of the films publicity link, it can improve the efficiency of the parties and avoid possible disputes. As an investor itself, it is necessary to understand the issue, so that the issuer will be able to make some rules, or at least to announce the issue. The use of the means can obtain the consent of the party. Of course, she also believes that the film and television publicity should first strengthen the industry self-discipline, the future gradually towards standardization, mature, only in this way, there will be more industries and more talented people are willing to contact film and television industry, and cooperation, if this line is always grey, opaque, can have a lot of people in the distance. In view of the dispute between Ding Sheng and light, Zheng Xiaoqiang, a partner of Beijing Tianchi monarch law firm, should first see the agreement on rights and obligations on the contract signed by both sides. If there is a clear agreement, we should see whether the two sides are performing according to the contract. If there is no, they will have to take out the relevant certificates. It is judged by judges according to the existing laws and regulations, trade practices and so on. He predicted that with the development of cultural film and television industry, there may be more issue of investment disputes in the future, which also put forward higher requirements for the relevant legislative law enforcement. Film industry is not big, and it is a new industry. The competent authorities can introduce more detailed laws and regulations to solve some problems that are relatively normal now. Source: Beijing daily editor: Gu Ying _NN6577 In view of the dispute between Ding Sheng and light, Zheng Xiaoqiang, a partner of Beijing Tianchi monarch law firm, should first see the agreement on rights and obligations on the contract signed by both sides. If there is a clear agreement, we should see whether the two sides are performing according to the contract. If there is no, they will have to take out the relevant certificates. It is judged by judges according to the existing laws and regulations, trade practices and so on. He predicted that with the development of cultural film and television industry, there may be more issue of investment disputes in the future, which also put forward higher requirements for the relevant legislative law enforcement. Film industry is not big, and it is a new industry. The competent authorities can introduce more detailed laws and regulations to solve some problems that are relatively normal now.