Peoples daily evaluation of Vanke jade college project: the rental market is also not allowed to stir fry.

category:Global
 Peoples daily evaluation of Vanke jade college project: the rental market is also not allowed to stir fry.


The danger of fry is great, and the same is the same as rent. If the rent is foamed and the price is soaring due to speculation, it will be totally contrary to the original meaning of hire purchase. Monthly rent 15 thousand yuan, ten years rent 1 million 800 thousand yuan... Last month, the first of the countrys first enterprise to hold the lease project Wanke jade academy started the pre - rent, the price of the seemingly expensive lease quoted a hot discussion, and even some people suspected that Vanke was robbing. According to the data disclosed by Vanke, the total investment of the project is about 16 billion yuan after the cost of land price and the cost of Jianan, manpower, capital and holding, and the return rate of net operating income is less than 3% according to the price of pre rent. From the perspective of tenants, even if the rent is on the high side now, it will not be worthwhile in the medium to long term because of ten years failure. To put it another way, you are willing to accept the market transaction. If it is not worthwhile, there must be a few people who will automatically bite. In the hands of the house, the most urgent thing is Vanke. From another perspective, the emergence of high-end rental housing is not necessarily bad for the market, but rather necessary. In the past, housing prices were no longer high and people still did not want to rent houses. To a large extent, it was because they had poor experience and were often chucked away. Vanke made the rental housing tall, and it could rent for 10 years. Is it not just improving the quality of supply, leveraging the willingness to rent? In the past two years, some developers who used to be used to high turnover, quick money are willing to sink their heart to make long rents and make slow money. They should be affirmed as a whole. After all, it makes people see the hope that renting can also be livable. Others worry that the rapid expansion of long rental apartments may push up rental prices and raise the psychological expectations of individual landlords so that rent increases. In fact, it should be viewed in an all-round way. As a result, the income of the residents has risen year by year, the level of affordable rent is also rising, and the demand for the quality of residence is increasing, and many people are willing to spend more money to live in a good house. Under the dual driving force of increased payment capacity and market demand, rents tend to rise. Second, even if the admission of high quality supply is higher than the rent, it is also stage and local. In the long run, the rent will gradually return to a reasonable level after the continuous expansion of the supply scale. After all, the rental market is open, the choice of tenants is much, the stickiness is weak, and the vote by feet at any time. In fact, we should not pay too much attention to Vanke robbery, but we need to attach great importance to the public opinion on this news. After the Spring Festival this year, there were media reports that Beijing, Shenzhen and other places rent rose sharply. Although there is an agency that has then taken out data to show that the rise is not so sensational and that the rent doubles is an extreme case, it is difficult to eliminate the publics high sensitivity and widespread concern about the rent - the fear of buying a house and not even renting a rent. It has contributed to the air of renting. The house is used for living, not for frying. New housing, second-hand housing, rental market is the same. To develop the rental market, the original meaning is to make up the short board and hire and purchase simultaneously, which is not to provide the transition space for the fry. At present, the support of leasing in various places is encouraged to encourage policy, and the capital strength of all parties is actively entered. This is the blessing of the leasing market, but it does have some risks, and we need to take precautions against the speculation. Some of the risks come from the means that cant be taken on the table. At present, a few intermediary agencies or two landlords are playing the banner of leasehold tuyere to lift rent, manipulate the market, and create an atmosphere of tension, which requires relevant departments to carry out law enforcement inspection, crack down on illegal activities and avoid irrational rent rise. There are still some risks that we are not aware of at a time. A few days ago, the SFC and the Ministry of housing and construction jointly promoted the securitization of housing lease assets, so that the rental agencies that still had low profits saw the hope of using low-cost funds. Previously, some financial institutions launched low interest credit products for renters. These measures will help reduce the financial pressure on both ends of the supply and demand market and make it easier for long rental to be realized. Of course, the system innovation is worth encouraging, but also should pay attention to the fence, to prevent some people from the banks low interest rental housing loans for his use, but also to prevent the policy of the engine impure two landlord by hoarding rents. The danger of fry is great, and the same is the same as rent. If the rent is foamed because of speculation, it completely violates the original meaning of hire purchase. In encouraging, supporting and expanding the leasing market, there are always no strings in the string of risk prevention. Source: Peoples Daily - editor of the peoples Daily: Huang Jia _NNB6466