Do you have to pay for the star self portraits? Watch out for the trap of the fan economy

category:Internet
 Do you have to pay for the star self portraits? Watch out for the trap of the fan economy


For many 70 after, after 80, their star pattern is relatively traditional, like an artist, often because of his talent, such as a great acting skill, singing good listening. But after 90 and 00, they have their own star catching mode besides the traditional star catching mode. For example, some of their favorite idols, in addition to the beauty, do not have acting skills, and the singing level is quite general, but the fans can pour all the enthusiasm and effort on him. To understand the enthusiasm and obsession of young people nowadays, we must start with the particularity of idols. In any developed entertainment industry, people in the performing arts can be divided into two categories: eating by strength and eating by face value. The former is called actor / singer, which we call idol. For an actor, his commercial value is reflected in his performance and the quality of his works. The general audience is generally not more than the film and TV play itself. For idols, it is not. Fans buy his endorsement products, spend money for him, forward his micro-blog, control the negative rumors about him on the Internet, create traffic for idols and strive for more opportunities, because the idol gives fans an illusion: my success depends on your little support, and any glory of mine you are in my own. There is honor; I belong to you; I am born to meet your needs. It can be said that the essence of idols is to provide an imaginary intimacy to fans. Fans can choose and make an image of their idols according to their own needs. Some are girlfriend powder, some are mother mother powder, and some are sister powder. But no matter what kind of powder, idol has become the carrier of some intimate relationship. This is the root cause of fans fanaticism to the idols, the idols look to other passers-by, but the ordinary people, but the arsenic, my honey, for the fans, idols are their works, their dreams, their lovers, brothers or friends. Spend 60 yuan to see the photos of the idols, which is like the cost of 60 yuan to get the exclusive love of the idol. The vermicelli economy cant be mercenary Although they are willing to pay for idols for fans, some people question whether this means of star realisation is a reward for nothing. After all, it is different from doing business and endorsement. Fan Cheng Chengs paid picture, essentially a membership system, is a half year paid business model launched by micro-blog. With these 60 dollars, you can enjoy privileges such as comments and comments in the six months time. In addition, you can also watch and listen to Fan Cheng Chengs exclusive video, private pictures, exclusive voice, etc. In other words, you spend tens of dollars to buy a video website member, or subscribe to a knowledge payment course, which is essentially no different. In fact, in the more developed Japanese and Korean entertainment circles in the idol industry, the fan membership model occupies a very large share of the fan economy. It can not only screen fans, improve the stickiness of fans, but also make a lot of room for profit. For example, the vermicelli club, which operates in jenis, Japan, will have to become a member first, and the membership should be included in the fee, the annual fee, the tax fee, and so on. According to the data, jeniss redMost Lan combination was in 2011, the number of paid members reached 2 million people, the income of the membership was 700 million yuan, and the income of the ten field concerts in the same year was flat, but the former was more profitable. In recent years, with the growing maturity of the idol industry and the rise of pay consciousness, domestic brokerage companies are gradually moving closer to Japan and South Korea, constantly digging into the economy of fans and expanding new sources of profit. But why Fan Cheng Chengs incident will cause such a strong public opinion rebound? It should be clear that, although the fan pay model of Japan and South Korea are very mature, they are no exception in the brokerage firms self built platform, that is, the fan page of the idol, and the consumer group is mainly a senior fan with independent economic ability. But Mr Fans membership system is popularized in a popular platform like micro-blog, which has a wider audience and lower fans. Most of the younger fans are not independent in economy, immature in psychology, weak in judgement and easily agitated. At the same time, the membership system is not a brokerage firm dominated, but a micro-blog dominated, micro-blog is a media, a push, and a conspiracy of profit (micro-blog from a certain proportion); as a public platform, micro-blog should bear more social responsibility than the only profit from the abuse of platform power and the abuse of stars. The influence, to the immature fans economy, to do everything possible to take money from the younger fans pocket. In short, the fan pay model itself is not a problem, but it is not appropriate to exaggerate the hype on the public platform, which is likely to lead the fan economy to fanaticism, blindness and irrationality. Zeng Yu Li (entertainment commentators) source: Beijing News Editor: Bai Xin _NT4464 It should be clear that, although the fan pay model of Japan and South Korea are very mature, they are no exception in the brokerage firms self built platform, that is, the fan page of the idol, and the consumer group is mainly a senior fan with independent economic ability. But Mr Fans membership system is popularized in a popular platform like micro-blog, which has a wider audience and lower fans. Most of the younger fans are not independent in economy, immature in psychology, weak in judgement and easily agitated. At the same time, the membership system is not a brokerage firm dominated, but a micro-blog dominated, micro-blog is a media, a push, and a conspiracy of profit (micro-blog from a certain proportion); as a public platform, micro-blog should bear more social responsibility than the only profit from the abuse of platform power and the abuse of stars. The influence, to the immature fans economy, to do everything possible to take money from the younger fans pocket. In short, the fan pay model itself is not a problem, but it is not appropriate to exaggerate the hype on the public platform, which is likely to lead the fan economy to fanaticism, blindness and irrationality. Zeng Yu (entertainment commentators)