Ants see CEO Qin Zheng: VR burn money play a era has not yet passed.

category:Internet
 Ants see CEO Qin Zheng: VR burn money play a era has not yet passed.


Qin told the daily economic news that the first phase of the VR mass promotion is still a game, and the money burning era is not in the past, like a smartphone instead of a functional machine, which will attract VR to the first wave of users; and after enough users, micro-blog WeChat and other social products will usher in second The third stage is mobile Internet. VR will cover all kinds of vertical applications, life oriented applications and service-oriented applications in the VR stage. Talking about VR application: games are the track of large-scale applications. Qin Zheng: as a new concept, the freshness of VR has indeed passed, but now it is not easy to say that VR is cool or the VR game is cool, and it is now from the first concept to a normal business model. Like artificial intelligence and autopilot, it is very hot when it comes out, but it faces various difficulties in promoting the application. When the industry is not very hot, it just needs to sink and make the industry mature. NBD: how is VR going to the game at the moment? Qin Zheng: the application of virtual reality in the field of games is still more popular and optimistic. Although there are some simple applications in some other fields, it is generally believed that it will not be applied in large scale. The application of education, industry and medical treatment is relatively small. NBD: Although the game is the first scenario of landing VR, but in the case of poor profitability, are there any new opportunities in other areas such as VR+ safety education? Qin Zheng: if it is a simple education popularization, watching the safety education film can basically achieve the goal, the direct exercise may have a better effect, VR is not necessary. Maybe in the future, under the guidance of policy, there are some policy opportunities in the field of safety education. However, large-scale applications still need to find a scenario of rigid demand. If there is no need to use VR technology to find a scenario for safety education, there will be some market opportunities. Technology iteration: players will return to the sofa in the long run. NBD: is there a big gap between the VR scene described in the top player and the reality? Qin Zheng: Frankly speaking, the technical state of VR is still far from the state described by the number one player. The two is the home level VR, which is far from popular. Because of the lack of big IP games and the lack of influential killer applications, it still needs a large amount of investment and money in the early stage. The construction of any new game platform requires a lot of money to burn. It often needs to burn several times or even hundreds of times more investment than the hardware research and development. This is the biggest bottleneck in the industry. NBD: because VR technology has been in the cultivation period, so there are many problems, but after several years of development, the current consumer in the process still will appear vertigo and carton? Qin Zheng: at present, as long as the users computer parameters are up to standard, basically 6000 yuan or so desktop computers can avoid carton problem when running VR. But the cause of vertigo is more complicated. At present, some design in the game mechanism and movement mechanism can effectively avoid vertigo, but further technical exploration is needed to solve the problem of continuous movement prevention and dizziness of the big world architecture game. Talk about landing: big factory can enter ripening format. NBD: VR enterprises of some main games are in decline in performance. Is the industry still burning money? Qin Zheng: VR games not only burn money but also burn a lot of money. Now there is a lack of large scale companies burning money, and the smaller VR game companies are not living very well. This is due to the characteristics of the game industry, the game industry is difficult to profit in the early stage, if there is no big factory burning money is difficult to rush to mature, small factories can only take some scattered industry orders to maintain life, profit is absolutely impossible. NBD: in your opinion, what is the current investment process of Dachang? Qin Zheng: at present, Nintendo, Microsoft, SONY, the three largest gaming companies only SONY to promote VR games, the other two have a wait-and-see attitude. Microsoft is also doing it, but more inclined to enterprise applications. As a whole, unlike previous game innovations, the big factory has not yet been heavily promoted in the VR game, and there is no determination to burn hundreds of billions of dollars or hundreds of billions of dollars into the market, so the VR game is on a large scale. NBD: when will the time node of Dachang willing to burn money come? Qin Zheng: only when technology reaches the expected time can we urge the Dachang to ripening the market. At present, the underlying technology and application technology of VR games have been more mature, but there are still many problems to be solved, such as sports vertigo, convergence conflict, product comfort and portability. Only when these problems are solved, the interaction and experience of the game can reach or close to the extent of the movie the number one, and the time node for the big factory to burn money will come. Source: Daily Economic News Editor: Bai Xin _NT4464 Qin Zheng: at present, Nintendo, Microsoft, SONY, the three largest gaming companies only SONY to promote VR games, the other two have a wait-and-see attitude. Microsoft is also doing it, but more inclined to enterprise applications. As a whole, unlike previous game innovations, the big factory has not yet been heavily promoted in the VR game, and there is no determination to burn hundreds of billions of dollars or hundreds of billions of dollars into the market, so the VR game is on a large scale. NBD: when will the time node of Dachang willing to burn money come? Qin Zheng: only when technology reaches the expected time can we urge the Dachang to ripening the market. At present, the underlying technology and application technology of VR games have been more mature, but there are still many problems to be solved, such as sports vertigo, convergence conflict, product comfort and portability. Only when these problems are solved, the interaction and experience of the game can reach or close to the extent of the movie the number one, and the time node for the big factory to burn money will come.