Media: can government officials outsource the government?

category:Society
 Media: can government officials outsource the government?


For Guichi district official micro Rays reply, the parties responded that no personnel at night to maintain, little yellow chicken automatically make fun of the network language. If the response is true, of course, it is a technical cause, but government official WeChat uses automatic response, resulting in such a bull response, derived from the official micro outsourcing. At present, the new media of the government is developing rapidly. Almost all the governments at the county level and above have opened the official micro-blog and WeChat, but the problems are followed, and not all the government departments are able to operate the new media well. Therefore, the phenomenon of government department officers micro trusteeship to third party organizations is not uncommon, and even some of them are subcontracted by third parties to other organizations because of poor supervision, which leads to the weakening of the ability to control the official micro talk. Of course, the official micro outsourcing also has a lot of advantages. The operation of new media needs professionals. If the government departments operate the new media in person, it is difficult for the government to find the talents who know the communication of the new media. The two is to set up special posts and special posts. If transferred to the third party organization, it can save manpower costs and achieve better operation results, and has better data in KPI examination. However, the original intention of the government departments to open the two micro end is different from the enterprises and the media. Their primary goal is to understand the public opinion and public opinion in order to better serve the local peoples livelihood and economic development. Government departments should not equate themselves with the media. In order to save manpower and material resources, the government will contract the new media to the third party. After all, there are many shortcomings in the new media outsourcing. A lot of official authority information about the vital interests of local residents, the third party contracting agencies often do not grasp. As a result, some residents turned to government officials for help. This has blocked the communication channels between the officials and the people, leading to a slight or slow reaction when touching some specific problems, ignoring the problem on the table, or vaguely prevarication. In the end, it often deviates from the original intention of Guan Weis opening. Official micro outsourcing also makes it easy for authoritative information to be released without necessary checks. After all, a lot of third party organizations are not professional, especially the lack of public opinion that the government should have. They often mix the funny face and the gags as the core business of the official authority. The problems in Guichi district are closely related to the actual operator of official micro China Unicom, Chizhou branch. Generally speaking, enterprises and institutions outsourcing new media will choose the media or media companies with rich experience. Even so, it is still impossible to guarantee the problem of the official. If the general contractor is contracted to Unicoms branch at the county level, the chance of failure is greater than that contracted to the media. Furthermore, people pay attention to the official WeChat of the local government departments. They should think that they are communicating with the government, but if the official has a little fake, the ordinary people do not know that the official micro has been operated by the third party. Therefore, if the government departments set up official micro, even if they are outsourced, they should strictly monitor content and procedures, and not be able to handle them. Because once the official rhetoric is not proper, the credibility of the government is damaged, and the pot can not be thrown away. Source: surging news writer: Han Zhong Feng editor in charge: Ji Ke _b6492 Generally speaking, enterprises and institutions outsourcing new media will choose the media or media companies with rich experience. Even so, it is still impossible to guarantee the problem of the official. If the general contractor is contracted to Unicoms branch at the county level, the chance of failure is greater than that contracted to the media. Furthermore, people pay attention to the official WeChat of the local government departments. They should think that they are communicating with the government, but if the official has a little fake, the ordinary people do not know that the official micro has been operated by the third party. Therefore, if the government departments set up official micro, even if they are outsourced, they should strictly monitor content and procedures, and not be able to handle them. Because once the official rhetoric is not proper, the credibility of the government is damaged, and the pot can not be thrown away.