7 billion capital competition small program games, the largest business opportunities

category:Internet
 7 billion capital competition small program games, the largest business opportunities


During the new years day, a small program called black card camera was widely disseminated in WeChats circle of friends. In the next few days, the number of active users has reached several million levels, once ranked second in the total list of small programs, next to jump one jump. For more than a dozen years of experience in the Internet industry, the black carbazole camera CEO Jiang Wen, such a short period of explosive growth is not expected, the original 12 servers are not enough to support the normal operation of the application, the technical team has temporarily added 300 servers. The mobile Internet has gone to the second half, and the cost of traffic acquisition has been too high to be imagined. The new traffic window means new entrepreneurial opportunities. More than a dozen investment institutions found Jiang Wen to talk about investment in a day after the Spring Festival, and the industrys valuation is rising. Traffic bonus no longer Last years small program disclosed the investment of 700 million yuan, and in April this year, the amount of investment is almost 7 billion yuan, basically turned 10 times, at this rate, in 2018, at least hundreds of billions of investment in small programs. Zhu Xiaohu, the managing director of Jinsha Rivers venture capital, judged. Now Zhu Xiaohu has spent most of his time looking for investment opportunities for small programs. When the Spring Festival returns, Zhu Xiaohu finds that the outbreak of the small program company is very obvious. In his view, the opening of the WeChat small program game at the end of 2017, the opening of the small program dropdown entrance is an important signal to the market, that small programs are gradually releasing their capabilities and showing business opportunities. In Zhu Xiaohus view, there are two reasons why Baidu can not do it. One is too early, and the other is Baidu lacks mobile terminal traffic. On the contrary, Tencent traffic has been overflowing, and small programs and traffic are inseparable. For entrepreneurs, it is extremely difficult for the current node to find entrepreneurial opportunities in APP. In the WEB and mobile era, June, a beautiful United CEO who has gained a lot of traffic, has a deep understanding of this. According to his observation, users used to change their phones every 18 months, and they would bring back the previous APP, but the less they load now. Of the 30 APP, there are only 5~10 left to small companies. APP is an isolated island. Big companies have no way to make all APP successful, not to mention a bunch of wolves rushing up to success. So the foundation and elements of the operating system determine the basic ecological condition of the Internet. June said. What makes him impressive is that three or four years ago, tool APP was downloaded to 0.5 yuan, 0.2 yuan, and some other APP2 money could be downloaded. In the past few years, e-commerce from a few dollars to dozens or hundreds of dollars to get users, he heard that the highest number of users was 800 yuan, but there was still a large amount of people willing to spend the money. However, once the traffic dividend has passed, it is more difficult to start a business in this field. Good electricity providers are coming along with the emergence of a new form of traffic. Traffic based on WeChats ecosystem is the emergence of a new wave of traffic dividends. Xu Bingdong said. The greatest opportunities for games and e-commerce In Zhu Xiaohus view, the investment opportunities for small programs are concentrated in four major areas, including O2O, pay for content, social e-commerce and games, in which small games are the most appropriate. Games go through the same way from the end to the page. The game is similar to the page tour. We think that APP is needed only in the future, like the glory of the king , and most of the games are displayed in the form of a small program. He said. From the March Top100 list released by Aladdins small program statistics platform, in the whole category of small programs, the most rapid growth is the small game. In September 2017, game category applets accounted for only 4% of Top100 products, and now they have risen to 33%. Secondly, under the WeChat ecosystem, the small program gives the opportunity for the electricity supplier to reborn, especially the outbreak of the community electricity supplier. Through WeChat in the group fission, a lot of efforts in two years to achieve 300 million users, 100 billion yuan total turnover, become a sudden rise of the platform type of electricity supplier. Xu Bingdong believes that this is because WeChat has reached a large number of new user groups, and these groups have become new consumption drivers. Nearly 2/3 Chinese use WeChat. The lead user supplier in the past decade, Taobao, Alipay, Tmall coverage is the main leading users -- young, city, willing to try to buy things in Taobao group. WeChats flourishing development makes a large number of non catenary people start to contact the network. After 5 and 6 Apple updates, the young users mobile phones are left to the older generation, the latter begins to use the smart machine, which is why there are so many users. A large number of users fresh touch net, social sharing and other ways to get the red packets to promote the group to small, impulsive consumption transformation, a large number of backward users are found and transformed, become a new consumer power. Xu Bingdong said. Community e-commerce is Xu Bingdongs favorite, and think that it can benefit the direction of China, the embryonic form of Costco, the dimension, the difference is that the US Costco is online, China is the line, may be back to the line, but not necessarily go down the line. This is the biggest difference between China and the United States. In half a year, June invested more than 100 million yuan in the development and promotion of small programs. In his view, WeChat flow pool, the largest commercial use of WeChat group, a variety of WeChat groups are the most users spend time, and the most easy to use for the enterprise traffic, accounting for 60%, second are friends to 30%, and then search and subscribe number. But it is worth noting that under the WeChat ecosystem, there are not many opportunities to generate the next lot. He regards WeChat as an operating system, the core element of which is the connection between people and people. The business is to solidify human relations in their own platforms and brands. The two axis of the electric business is the close relation of the relationship, one is the average unit price, the relationship in the group is close relation. In such an environment, it only needs province that is cheap, but with the relationship, it is difficult to form social money by the province. At this time, it is necessary to set up the mechanism. Accompanied by capital fever, small businesses have become entrepreneurial hot spots, and there are also situations of mud and sand. According to WeChat small program data, as of January 2018, the on-line small program has reached 580 thousand, of which outstanding projects need screening. A large number of meaningless small programs are the consumption and offense of resources, of which there is a red line, 200 dollars to buy time, 2 minutes later back, which is a waste of banks, Payment institutions and WeChat resources. Xu Bingdong mentioned it. In order to achieve success in small programs, start-up companies need to practice internal strength. Source: first financial responsibility editor: Bai Xin _NT4464 But it is worth noting that under the WeChat ecosystem, there are not many opportunities to generate the next lot. He regards WeChat as an operating system, the core element of which is the connection between people and people. The business is to solidify human relations in their own platforms and brands. The two axis of the electric business is the close relation of the relationship, one is the average unit price, the relationship in the group is close relation. In such an environment, it only needs province that is cheap, but with the relationship, it is difficult to form social money by the province. At this time, it is necessary to set up the mechanism. Accompanied by capital fever, small businesses have become entrepreneurial hot spots, and there are also situations of mud and sand. According to WeChat small program data, as of January 2018, the on-line small program has reached 580 thousand, of which outstanding projects need screening. A large number of meaningless small programs are the consumption and offense of resources, of which there is a red line, 200 dollars to buy time, 2 minutes later back, which is a waste of banks, Payment institutions and WeChat resources. Xu Bingdong mentioned it. In order to achieve success in small programs, start-up companies need to practice internal strength.