Recently, a dairy company has become the focus of public opinion because of executives. In May 3rd, the big V, named five Yue people, made a chat screenshot and a few other big V screenshots of the big V on its V. It also broke out the news that a milk enterprise suspected to buy the big V from the media was the platform. As soon as the news came out, the netizens were in an uproar and questioned the behind the scenes transactions of V. Event Over half a day, more than 8 Internet big V issued a quarterly report of a dairy enterprise. In May 3rd, V, a big V named five Yue people, opened a chat screenshot on its micro-blog. The content involved a public relations dialogue with him. Hello, I am Beijing x x (by the author) media public relations, business cooperation, a dairy brand, is it convenient to provide a contact way? this request was five Yue Scattered people anger go back. In May 4th, there were many micro-blog screenshots on the micro-blog of five Yue people on micro-blog. The micro-blog big V Hou Ning, Kong Qingdong, Yuan Guo Bao, the media old king, the Su Yu, the ideas were all in the list. Look at the screenshots, the contents they publish are uniform. They are the annual reports and quarterly reports of a dairy enterprise in the evening of April 26th. Beiqing newspaper reporter found that at 22:23 on April 26th at a dairy official micro-blog issued a headline article: the annual report quarterly news, a milk enterprise leading enterprises into the new era, the content of detailed disclosure of its performance. The news, which was edited and made in May 2nd, appeared at the same time in the big Vs micro-blog, the big V, which has always been released by personality and thought. As soon as this micro-blog was sent out, it triggered a thousand hot discussions. In the comments, there was a call for the five Yue people, and some of the other big V take off. There are a lot of questions in the comments, and netizens have questioned the big V how much money they have received, one word for a certain dairy platform, and the netizens directly condemn these big V earn money to earn no bottom line. Beiqing Daily reporter noted that five mountains scattered yesterday at 2 p.m. in micro-blog published Bowen said: forget it, I can not afford the conscience V name. The teacher that taught me Kung Fu taught me that when I was young, the bottom line might be a little lower, so that the whole of the collapse would not be able to stay. However, they earn some money by their parents face and face. They are generally unable to buy and have the right conditions to speak conscience. Respond Someone has a refund and someone apologizes Some people borrow the opportunity to invite business At the same time, for a dairy platform, is the marketing or friendship forwarding? Is there any money to receive, how much? Yesterday, the Beiqing reporter contacted the micro-blog big V of some milk enterprises at the same time. The information displayed is read, but has not been answered. The Beiqing newspaper reporter looked up the big Vs micro-blog discovery that some big V had deleted the suspect for a milk company, and some of the big V made an apology in micro-blog, and some did not respond positively. Apology, refund, you dont scold me, I go fishing, and then Im going to jump the sea! micro-blog shows that he is fishing in the field, the old media said on micro-blog. Hou Ning replied in micro-blog yesterday: a certain number of dairy companies are behind the scenes. Right or wrong, I do not judge. When a dairy company is called by everyone, they dare to be a certain dairy company. At least, they are independent thinking and the basic characteristics of price throw. The North Green newspaper reporter found that in the bottom of this micro-blog, a netizen commented: many of your big V have received a public advertisement for a milk enterprise, which is worth one hundred thousand. Hou Ning replied, do you give it? The big V idea is being released in micro-blogs response: Thank you for promoting the idea. 1. before the advertising, mainly to help friends busy; the 2. Internet has memory, business war marketing, ideas must be point positive; 3. welcome the marketing companys private letter contact advertising matters, please rest assured that the idea is not open to the habit of private letter; 4. points also have Hong Hao (Swan) to publicize the grand investment; 5. please forward, advertisers. At the same time, the Beiqing newspaper reporter found that at 3:59 yesterday afternoon, the idea was being sent to micro-blog +1, welcome to increase and to add more micro-blog V, which forwarded a dairy company. Beiqing Daily reporter noted that in addition to the five mountains scattered named V, big V Wang Chong also released the same news of a milk business. In his micro-blog response, he said, a week in Guizhou, I didnt pay much attention to the news, helped a dairy company to report an annual report, waking up in the morning and looking up to know what happened! Here, sincerely and sincerely apologize to all the people who care about me, wrong, I am deeply introspective, followed by another one. Micro-blog said, refund has been made and no papers have been left. Thank you for your understanding. He also solemnly declared that Ben micro-blog will not receive commercial advertisements from domestic enterprises until December 31, 2018. Industry Large V is generally divided into revenue and platform by micro task operation. For the emergence of a few large numbers of May 2nd unifying the unified graphic content of the micro-blog event of a dairy marketing, a public relations company for a long time engaged in new media operations in the industry told reporters that this content is to be released through the Sina micro-blog micro task platform for audit. Like an ordinary enterprise to publish the annual report information or the enterprise owners self marketing advertising content, as long as it is not a fight against competitors, many large numbers can be normally connected. Like the disclosure of several large numbers, the cost of a basic release should be around 10000 yuan. But as long as it has enterprise information, it needs to be reviewed and released through the Sina micro-blogs signed agency, the micro - task platform, and the price will double. The personage revealed that it needed 10 thousand yuan to send a micro-blog directly through a large number, but it would be 20 thousand yuan to release commercially - colored advertisements through micro - tasks. And there will be a split between the big V and the platform. For example, like our companys customers, we need to publish Sinas Micro task as long as it involves advertising content, otherwise it will be shielded. To give examples of entertainment news, many stars publish ads basically micro tasks, for example, talking about a variety of art activities, once involved with topic label, two-dimensional code and other enterprise information, if not released through the micro task, after the micro-blog backstage and manual examination found no pay, will be directly shielded. Public relations insiders say, now many business customers will borrow a hot event, find a big size to expand the matter, and have a bad impact on the competitive enterprises. This kind of thing is very common. As of this reporters press release, a milk enterprise did not respond to the marketing micro-blog incident. upervise Self media is not a place of law Entering the year of regulation this year Portals, e-commerce platforms, new media accounts, big V accounts... In recent years, with the rapid development of Internet media, advertisers have shifted large share of advertising fees from traditional media to Internet media. Promotion, soft language, implants, all kinds of coat advertisement flows at fingertips. Compared with the maturity of traditional media advertising supervision, the business sector has been groping for the supervision of Internet media advertising. At the beginning of this year, the former advertisement supervision and Management Department of the State Administration for Industry and Commerce said that this year will be effective monitoring of self media advertising, and the big V from the media will enter the year of supervision. The Beiqing newspaper reporter learned from the industry and commerce department that, for a long time, industry and Commerce have formed a set of more mature regulatory process for the supervision of traditional media advertising. For example, traditional media advertising such as paper and television must hold advertising licenses to release them in the media. It is necessary for the media to review the advertising content of the advertiser according to the content of the advertising law, such as the business license of the enterprise, the relevant batch number and the certificate issued by the advertisement. At the same time, the local industry and Commerce Bureau and the General Administration for Industry and commerce also have a set of advertising monitoring platform for the time section of the advertisement issued by the media, and the illegal advertisements monitored are not only to be publicized but also fined the media according to the advertising law. As for the new thing of Internet media, the supervision of the business sector is groping. In September 1, 2016, Chinas Interim Measures for the administration of Internet advertising were formally implemented. Network big V on micro-blog to forward advertising post, if the advertisement is illegal, should bear corresponding illegal responsibility. Interim Measures clearly defines what is the publisher of Internet advertising, that is, to push or display Internet ads for advertisers or advertisers, to check the content of advertising, to determine the natural, legal or other organizations of the advertisement, and to be the publisher of the Internet advertising. That is to say, big V, a big fan of Internet, publishers in its own social media, and he is in control of the ad, so it belongs to the publisher. At the same time, the Interim Measures also stipulates the concealment of self media advertising, that is, the Internet advertising should be identifiable, marked advertising, so that consumers can identify it as an advertisement. In September 2017, the national Internet advertising monitoring center was officially launched. According to this years work deployment, the industrial and commercial departments will inspect and monitor the advertising of 1000 major websites in our country, and promote the construction of mobile terminal Internet advertising monitoring capability, the preliminary realization of the monitoring of 1000 APP and 1000 public number Internet ads, the establishment and improvement of the Internet advertising monitoring system, and the timely notification of Internet advertising. Monitoring results urge the Internet platform to fulfill its statutory obligations. Beiqing reporter learned from the staff of the industry and commerce that some big V are not restricted by their natural identity, but they must comply with the provisions of the advertising law. If they publish illegal advertisements, the industry and Commerce Department will still be responsible for it. However, in the actual operation, which area of the industrial and commercial departments to deal with is a difficult problem. At present, most of the problems are to investigate and punish the illegal advertisers, and then the advertisers will find the advertisers to punish the advertisers. Sina micro-blog platform said yesterday that even micro-blog V, when forwarding ads, must abide by the Interim Regulations on Internet advertising management. Source: Beiqing Net - Beijing Youth Daily editor: Xun Jianguo _NN7379 In September 2017, the national Internet advertising monitoring center was officially launched. According to this years work deployment, the industrial and commercial departments will inspect and monitor the advertising of 1000 major websites in our country, and promote the construction of mobile terminal Internet advertising monitoring capability, the preliminary realization of the monitoring of 1000 APP and 1000 public number Internet ads, the establishment and improvement of the Internet advertising monitoring system, and the timely notification of Internet advertising. Monitoring results urge the Internet platform to fulfill its statutory obligations. Beiqing reporter learned from the staff of the industry and commerce that some big V are not restricted by their natural identity, but they must comply with the provisions of the advertising law. If they publish illegal advertisements, the industry and Commerce Department will still be responsible for it. However, in the actual operation, which area of the industrial and commercial departments to deal with is a difficult problem. At present, most of the problems are to investigate and punish the illegal advertisers, and then the advertisers will find the advertisers to punish the advertisers. Sina micro-blog platform said yesterday that even micro-blog V, when forwarding ads, must abide by the Interim Regulations on Internet advertising management.