Baidus search quality has declined dramatically: results justice is the lifeline of search

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 Baidus search quality has declined dramatically: results justice is the lifeline of search


An article entitled The search engine Baidu is dead brushes the screen on January 22. The article mentioned that Baidu as a search engine will point a large number of results to Baidus own products Baijia, but Baijia itself is full of a large number of low-quality and even misleading content, which makes the search quality efficiency greatly reduced. Baidu responded by saying on the 23rd: At present, Baidu search results, Baijianu content of less than 10% of the total site.

As the worlds largest Chinese search engine, Baidu is naturally a search tool that many people rely on. But in recent years, especially last year, people found that Baidu search for some key words, the first content to come into sight almost all from the Baijianuo, and constantly click on the next page to see the information of other websites, this kind of search experience makes people feel worse than before.

Although some of the contents on Baijia are from traditional media and some are from self-media, there are many good news and articles, but they are also full of many low-quality content. Does this mean that Baidu is dead? Of course not, because the content on Baijia is not all garbage, but also can search other website content. But Baidu is dead also warns Baidu.

Although Baidu responded that Baijia content accounts for less than 10% of the total site, because the search results are almost all Baijia content, which gives people a bad feeling, that is, Baidu over-promotion of its number, not only affects the efficiency of public search, but also affects the search results, which is not fair.

Baidu strongly recommends Baijianu, which may have business strategy considerations, such as market competition needs. But for those who often use Baidu, they hope that Baidu search will return to a fair position and provide natural search results. Baidu can recommend Baijia content, but the content should be natural search results rather than artificial control results.

Previously, some people believed that search engines such as Baidu should be quasi-public products, which has a certain reason: First, more and more people rely on search engines for their lives and work, which is due to the increasingly complete search engine services. Second, search results are not only related to the interests of the searcher, but also to the interests of the searchee. Third, search engines provide free services for netizens.

Since search engines have quasi-public service attributes, the search results provided should be objective and fair. It should be said that the search results provided by the original search engine, the vast majority of netizens are satisfied, otherwise they will not use the search engine. But then, search results become more and more commercialized, such as bidding rankings affecting search results, and their fairness is declining.

Article 10 of the Regulations on the Management of Internet Information Search Services issued by the State Internet Information Office stipulates that Internet information search service providers shall provide objective, fair and authoritative search results. But whether it is Baidus bidding ranking or strongly recommending Baijia, it is hard to say that it is objective and fair. For example, some content of Baijia may not be better than other websites.

Search results are objective and fair, which is the lifeline of all search engines. If someone loses objective justice, it is obvious that netizens will vote with their feet; if they lose justice and violate laws and regulations at the same time, they may have to pay illegal costs. Because search engines are not purely commercial products, but products with certain public service attributes in the Internet era.

Of course, we need to reflect not only on Baidu, but also on other search engines and other websites with search functions. Especially for commercial search sites, we should reflect on whether our search results are objective and fair. Only when the search result justice is regarded as the lifeline, can more netizens be willing to use it, because people want to see comprehensive and fair search results.

Source: Beijing Youth Daily Author: Harvest Responsible Editor: Han Jiapeng_NN9841