Baidu, Sogou and 360 Search Comparisons: All three search engines are flooded with advertisements

category:Society click:335
 Baidu, Sogou and 360 Search Comparisons: All three search engines are flooded with advertisements


The article points out that more than half of Baidus search results will point to Baidus own products, especially Baijia, which is Baidus self-Media platform. The author believes that this has led to a sharp decline in the content quality of Baidu search results, through Baidu search has been difficult to obtain real and effective information.

Baijia is Baidus internal project launched in 2016, which focuses on the vertical sectors of finance, economics, technology and entertainment in the early stage. In 2018, Baidu News column name was changed to Baidu Information to promote information flow business. Baidus search results from the original portal, traditional media-based, to 100-number content-based. This has led to a large number of articles from the media Baidu search results.

But Baijias self-Media account has the problem of uneven content quality. The author thinks Baidu is constantly directing peoples traffic to Baijia through the search box. Baidu is becoming a content platform with marketing number as the main body. The content is all-inclusive, the quantity is large and the quality is worrying.

On January 23, Baidu responded that Baijia content accounts for less than 10% of the search results. In addition, Baijias 1.9 million creators not only include a large number of self-media, but also cover authoritative media and information institutions.

In response, Fang Kecheng, the author of the above article, said on Weibo that the proportion of total stations is not very meaningful (and the proportion of 100 numbers to total content is nearly 10%?). People generally only look at the first two pages of the search. It would be more convincing to give the proportion of the results on the first page.

The controversy over Baidu search rules and quality has a long history. In order to get a more real understanding of Baidu Search, we searched for the on-the-spot search test of Chinese founders, and compared it with Sogou Search and 360 Search. The results obtained some interesting discoveries.

Baidus search results are dominated by hundreds of names, including authoritative media content.

In order to compare conveniently, the reporter searches for the same keyword in the search box and chooses the search results displayed on the first screen of the computer as the comparison standard. The search results in this article refers to the results displayed on the first screen of the computer.

Take Britains de-Europe as an example, which was tested in the brush screen article, and search keywords in Baidu search, Sogou search and 360 search respectively.

Baidu search showed eight search results, ranked first in the latest related news collection, a total of five articles on the topic, all from 100. The authors of Baijia are Peng Mei News, FX168 Finance and Economics Network, CCTV, Xinhua Network and Global Network. The remaining three search results are Baidu Encyclopedia, Baidu Document and Sohu Document of Beijing Newspaper.

Sogou Search showed seven results, five of which were collected by Tencent Technologies, CCTV, Sohu (2 articles) and World Wide Web International News. The remaining two, one was Netease Finance and Economics articles, and one was a knowledgeable topic for discussion.

The results of 360 search are 6 articles, the first one is the topic of International Online, the second one is 360 encyclopedia, and the remaining four articles are articles of China Times Electronic Newspaper, Oriental Wealth Network, China Finance and Economics Observation Network and Pacific Computer Network.

In fact, there is no lack of official media content in the keyword search of Britain leaving Europe. Baidu search results are also articles of authoritative media.

If the topic of Britains break-away from Europe is slightly serious, which results in the majority of official media articles appearing in search results, then lets change to a lighter topic, What is a curling stick?

Baidu displays four messages, the first one is Baidu Encyclopedia of Curly Hair Bars, the remaining three are Baijias articles from the media Qunfang Says the World, Mohist Life, Womens Lipstick World. The theme is to tell you how to use Curly Hair Bars, and related brand recommendations.

Sogou shows three results, the first two are the list page of curly hair sticks in Jingdong, and the third is Sogou Encyclopedia.

360 shows four results. Article 1 is the list page of goods in Jingdong, Article 2 is the 360 encyclopedia, Article 3 is the discussion on the use of curling sticks from Baidus experience, and Article 4 is the introduction of a curling stick brand from Beauty Fashion.

Search for piggy page again. Baidu shows 6 results, the first is piggy page Iqiyi video, and the remaining 5 are 100 family articles, which are the 100 official contents of China Daily, Xinhua news agency and other official media. Sogou showed only a list of Piggys video episodes. 360 shows two, 1 is a list of 360 TV series, and 1 is piggy page Sohu video link.

Searching for the Spring Festival New Beijing News, Baidu showed seven results. Articles 1 and 2 were all articles of the Baijia number of the new Beijing News. Articles 6 and 7 were articles of the official website of the new Beijing News. The remaining three articles were articles of the Baijia number Information Head Volunteer, China National Geographic Book and Interface News.

Search dog shows 3 items. Article 1 is the New Beijing Spring Festival Transport Atlas included by Sina. com. Article 2 is the article on the official website of the New Beijing News. Article 3 is the Search dog video containing the key words of the New Beijing Customs Declaration. 360 shows 4 articles, Article 2 is the article on the official website of the New Beijing News, Article 1 and Article 3 are reproduced by Beijing Time and Nanchang News Network, and Article 4 is advertisement.

Advertising is rampant and the three search engines are all over the army

In Baidus search results, there are hundreds of articles, which account for almost 50%, but there are many authoritative media content. Although Sogou search and 360 search do not have 100-name content, they have the same problem as Baidu search: the proliferation of advertising.

In the search box, enter calculating personal income tax, Baidu shows 5 results. Articles 1 and 4 are online tax calculating websites. Articles 2 and 3 are Baijias analysis articles on how to calculate personal income tax from media Take you to work and Accounting School. Article 5 is Baidu Encyclopedia.

Sogou shows three results, the first two are the website links of tax accounting software and tax planning company, and the third is the Sohu document of Xinhua.

360 shows three results, all advertisements. Among them, there are two advertising links of a tax-related industry company, and one is the link of the commodity list page of Taobao calculator.

Search for downwind vehicle, Baidu shows 7 results. Article 1 is an advertisement of a travel company. The remaining 6 articles are all Baijia Documents. Four of them are official media such as China Daily Network, one is Zhuhai Net Police Patrol Law Enforcement, and the other one is Baijia Self-Media named Liyang.

Sogou Search showed three results, but all of them were advertisements, two were links to travel companieswebsites, and one was a carpool network link in 58 cities.

The 360 search showed four results, two of which were advertisements for travel companies, one for car rentals in 58 cities, and the other for articles from todays headlines.

It seems that the proliferation of advertising has become a common problem, so how about the hit rate and accuracy of search information?

Enter Chinas total population in the search box: Baidus first entry shows 1.390 billion people (2017); Sogou shows 1.395 billion (2018); 360 shows 1.375 billion people (2015). The source in the lower right corner is the National Bureau of Statistics.

Comparing the three search results, we found that Baidu and 360 did not display the latest data, only the search results of Sogou were the most accurate.

Search Baidu stock price, Baidu shows three results, the first is Baidu companys stock price chart in Dongfang Fortune Network, the second is 36 krypton news, the third is Sina Finance Baidu page; Sogou shows three results, the first two are advertisements of stock analysis software, the third is Baidu companys stock price chart in Sina Finance and Economics; 360 search shows two results, the first is the broad range of a speculation company. Notice, Article 2 is Baidus share price chart in Dongfang Fortune.com.

Search Sogou stock price, Sogou companys stock price information, ranked in Baidu Search No. 1, Sogou Search No. 1, 360 Search No. 4 (the first three are advertising).

Search 360 share price, 360 companys stock price information, ranked in Baidu Search No. 1, Sogou Search No. 3 (the first two are advertisements), 360 Search No. 1.

This is a very interesting phenomenon. Among the three search engines, Baidu ranked the effective stock price information in the first item, while Sogou and 360 placed the other companys stock price information in Articles 4 and 3 respectively, replaced by advertising. This is the end of the test. After comparing the three search engines, reporters found that the cost of searching for real and effective information is too high. User experience supremacy is the lifeline that all Internet companies must guard and the absolute means to defeat their opponents. In the search engine field, there may be a bigger opportunity. Source: Author of New Beijing News: Dawn Responsible Editor: Su Hong-hung_NBJ9980

This is a very interesting phenomenon. Among the three search engines, Baidu ranked the effective stock price information in the first item, while Sogou and 360 placed the other companys stock price information in Articles 4 and 3 respectively, replaced by advertising.

This is the end of the test. After comparing the three search engines, reporters found that the cost of searching for real and effective information is too high.

User experience supremacy is the lifeline that all Internet companies must guard and the absolute means to defeat their opponents. In the search engine field, there may be a bigger opportunity.