The delegation announced 11 billion yuan to support business development and further cultivate end B

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 The delegation announced 11 billion yuan to support business development and further cultivate end B


The 11 billion yuan is mainly used in four aspects: industry marketing plan, comprehensive digital upgrade, in-depth supply chain services and pioneer merchants incentive policy. The group will also combine the companys advantages to provide caterers with comprehensive marketing, distribution, IT, supply chain, operation, finance and other six major services.

Wang Puzhong, Senior Vice President and President of Home Business Group, said at the meeting that in 2018, the order volume of take-out day had exceeded 24 million. More than 300 million consumers enjoyed the take-out service, more than 3.6 million merchants and more than 30 billion takeout riders earned more than 30 billion yuan.

Over the past year, the takeaway economy has risen. In this new economy, users, businesses, platforms and riders are no longer isolated, but closely linked to form a community of interests. It is precisely because merchants, users and riders gain value through takeaway platform that further promotes the rapid development of the platform.

Wang Puzhong also said that the takeout industry has shifted from dividend-driven to efficiency-driven, and the dividend stage of the industry has become the past. In the future, it is necessary to improve the efficiency of catering businesses by means of technological innovation, digital operation and business upgrading, so as to continue to promote the development of the industry. In addition, takeout also presents cross-industry characteristics. Usersdemand for instant delivery is not confined to catering, including clothing, flowers, fruits and many other things, hoping to help deliver as soon as possible. Over the past year, there have also been new trends in catering takeout, such as market downturn, time expansion and growth of personalized products. Han Jian, general manager of the American Regiment takeout business, said that in 2018, catering brands have made great efforts to penetrate the second and third-tier markets, and small town economy has become a new engine for takeout growth. Secondly, with the upgrading of consumption, the diversified needs of users have begun to emerge. Orders for non-regular meals such as breakfast and night snacks have increased rapidly. For example, in the opening of the 2018 World Cup, orders for American Regiment takeout nights have increased by more than 40%. In addition, the growth of personalized products is obvious, fast food snacks and dessert drinks are leading the market. Source of this article: Liable Editor of Netease Science and Technology Report: Qiao Junjing_NBJ11279

Wang Puzhong also said that the takeout industry has shifted from dividend-driven to efficiency-driven, and the dividend stage of the industry has become the past. In the future, it is necessary to improve the efficiency of catering businesses by means of technological innovation, digital operation and business upgrading, so as to continue to promote the development of the industry. In addition, takeout also presents cross-industry characteristics. Usersdemand for instant delivery is not confined to catering, including clothing, flowers, fruits and many other things, hoping to help deliver as soon as possible.

Over the past year, there have also been new trends in catering takeout, such as market downturn, time expansion and growth of personalized products. Han Jian, general manager of the American Regiment takeout business, said that in 2018, catering brands have made great efforts to penetrate the second and third-tier markets, and small town economy has become a new engine for takeout growth. Secondly, with the upgrading of consumption, the diversified needs of users have begun to emerge. Orders for non-regular meals such as breakfast and night snacks have increased rapidly. For example, in the opening of the 2018 World Cup, orders for American Regiment takeout nights have increased by more than 40%. In addition, the growth of personalized products is obvious, fast food snacks and dessert drinks are leading the market. (Zi Qing)