New Beijing News Shanghai Disneyland Resort has new action. On January 23, the Shanghai Disneyland Resort announced a new theme park expansion plan, adding the theme park of Mad Animal City to the Shanghai Disneyland, which will be the first park in the world with the theme of Mad Animal City.
At present, the official release of the Shanghai Disneyland Resort only new park concept map, as for the Mad Animal City theme park new projects, expansion area, expected completion time has not been disclosed. It is reported that the construction of the theme park of Mad Animal City is planned to start in late 2019.
A New Expansion Project of Shanghai Disneyland - Mad Animal City Theme Park Concept Map (Image Source: Shanghai Disneyland Resort Official Website)
Mad Animal City Theme Park Settled in Shanghai
The newly expanded theme park of Mad Animal City in Shanghai Disneyland is inspired by the characters and stories in one of Walt Disneys most popular animated films, Mad Animal City. Industry analysis pointed out that Crazy Animal City landed in Shanghai, with a certain degree of geographical adaptability. Crazy Animal City animated film has been a great success in the world since its release in 2016. Especially in China, it has broken the box office record of animated film in the Chinese market, and is still the champion of Chinese animated film history.
Shanghai Disney Resort believes that the box office record of animated films in the Chinese market has laid a solid foundation for the development of Shanghais first Mad Animal City theme park in the world. The stories and characters in the film are very popular with Chinese tourists, and its derivatives, electronic interactive games and so on will be very popular in the Chinese market.
It is reported that the new theme park will lead tourists into the mammal metropolis of Mad Animal City, and tourists can follow the leading characters of the Oscar-winning film, Judy and Nick, on a crazy and exciting adventure journey. The new park will also present new scenic spots, entertainment performances, commodities and catering options.
In addition to the concept map of the new park, the Shanghai Disney Resort did not disclose the completion time, opening time and investment amount of the new park. It only said that the construction plan of the theme park Mad Animal City was launched later this year, and that it continued to create more direct and indirect employment on the basis of more than 12,000 performers currently employed in the Shanghai Disney Resort. Opportunity.
In November 2018, Walt Disney released its fourth quarter performance report for fiscal year 2018, which showed that Shanghai Disneys revenue declined in terms of International Park and resort business. Some analysis points out that with the construction of the new theme park of Mad Animal City, Shanghai Disneyland will have a new peak and become a new profit highlight.
The Possibility of Storage Price Increase of Shanghai Disneyland after Expansion
It should be noted that in addition to the expansion project, Shanghai Disneyland may have the possibility of price increases.
On Jan. 8, 2019, foreign media reported that Disneyland Resort announced that the parks one-day ticket, annual ticket and parking fee prices had been comprehensively raised since Jan. 6, with an increase of up to 25%, significantly higher than previous levels. And unlike Disney, which generally chooses to raise prices in February in previous years, the price increase cycle of this American homeland park has been shortened to less than one year.
Although up to now, the Shanghai Disneyland Resort has not risen in price. However, with the announcement of the expansion project, the price increase of Shanghai Disneyland tickets is inevitable. Wang Xingbin, a tourism expert, once said in an interview with the media that never finished is a major feature of Disneyland. Therefore, Disney will increase a large amount of investment in renovation, renewal and expansion every year. It needs to raise prices to spread costs and increase new projects.
In addition, Walt Disneys performance report in the fourth quarter of fiscal year 2018 points out that in the fourth quarter of fiscal year 2018, the operating profit of Shanghai Disney Resort declined year-on-year, due to the increase in the number of receptions, while the per capita ticket price is declining.
By 2020, China will surpass the United States and become the worlds largest theme entertainment market.
As the eighth theme park of Shanghai Disneyland, it is also the first one with the theme of Mad Animal City in the global Disneyland. The theme park of Mad Animal City is the second major expansion plan announced less than a year after the opening of the first expansion project of the Shanghai Disney Resort, Disney Pixar Toy Story.
In less than three years since its opening in June 2016, Shanghai Disney has received more than 11 million visitors on its first anniversary, and has announced two expansion projects, the first of which was opened in April 2018. The expansion speed of Shanghai Disneyland is very prominent in Disneyland all over the world. In contrast, Hong Kong Disneyland, as the first Disneyland in China, opened in 2005. It did not announce its expansion plan until 2009. The first expansion project was officially opened on November 18, 2011.
The analysis points out that the prominent expansion speed of Shanghai Disneyland is closely related to the increasing consumption demand of mainland Chinese tourists for theme entertainment. The data show that on the last day of 2018, when ticket sales stopped, the flow of all-day visitors to Shanghai Disneyland remained close to 70,000. The rapid expansion of the Shanghai Disney Resort reflects Disneys confidence and commitment to the future development of the Chinese market, said Bao Zhengbo, chairman of Walt Disneys Paradise, Experience and Consumer Products.
According to the China Theme Park Projects Development Forecast Report issued by the third-party tourism consulting agency AECOM, China will surpass the United States in the overall market of theme parks by 2020 and become the largest theme entertainment market in the world, with the number of visitors reaching 230 million. For this reason, many theme park operators are increasing their investment in the Chinese market. In addition to the overseas Chinese city, Huaqiang Font and Changlong Group, foreign-funded enterprises such as Merlin Entertainment Group are also increasing their investment in the Chinese market. The Beijing Universal Studio project, which started construction in 2014, has recently been reported to have doubled its investment from $3.26 billion to $6.5 billion (about 41.4 billion yuan). The first phase of the project is expected to be completed in 2020 and officially opened in 2021.
Source: Yang Yi_NBJ10647, Responsible Editor of Beijing Newspaper