Netease Technologies News January 23, according to foreign media reports, Huawei seeks to consolidate its position in the European market by providing new camera features and smartphone models at lower prices than competitors such as Samsung Electronics and Apple.
The new product Glory View20 was launched in China in December last year and in Paris on January 22, local time in France. The smartphone has a rear camera of 48 million pixels (f/1.8 aperture)+TOF stereo depth lens, which supports automatic focusing. It can take several photos at a time, and combine the best quality of each of these photos to form a photo.
Glory View 20 also has a front-end camera with 25 megapixels, f/2.0 aperture, fixed focal length and 3D animation. The smartphone starts at 549 euros ($624).
Glory is a sub-brand of Huaweis smartphone portfolio. The reason why the glory brand is attractive in the smartphone market is that it has many advanced functions of Huaweis high-end product series, but the price is not high.
Annette Zimmermann, an analyst at Gartner, a market research firm, said, They are really trying to build brands in the European market.
Zimmerman said Glory was initially positioned by Huawei as a high-end model with high-end configuration but priced according to low-end models, but now the company is gradually increasing the price of honorary brands.
Europe has become Huaweis second largest market, and although the company is still trying to increase its influence in the United States, Europe is becoming the main area for Huaweis further international expansion.
In 2018, Huawei has replaced its powerful rival Apple as the worlds second largest smartphone vendor, ranking second only to Samsung Electronics in the global smartphone market.
According to Gartner, a market research company, Huawei had 13.4% of the global smartphone market in the third quarter of last year, compared with 18.9% for Samsung Electronics and 11.8% for Apple. (Tianmen Mountain)
Source: Responsible Editor of Netease Science and Technology Report: Wang Fengzhi_NT2541