In recent days, some netizens of Hupu have collapsed.
Cause is a news: Cai Xukun and famous NBA stars Lillard, Thompson and the alphabet brother jointly elected the NBA New Year Ambassador this year.
This year is the eighth consecutive year for the NBA to hold New Year celebrations in China and the United States, but it is the first time that Chinese stars have participated.
Drama is, a few days ago, as online Chinese NBA fans gathered the most tiger pool, just elected the most unpopular male artist in 2018, this is Cai Xukun, and the most unpopular female artist was picked by Ma Rong.
The NBAs move is tantamount to a sharp knife in the chest of the netizens. In many straight mens hupu, basketball is a yang full of spirit, Cai Xukun is undoubtedly not enough masculine, and even some feminine.
So, some netizens launched a vote, What do you think of the image ambassador of the NBA New Year celebration? More than 50,000 people took part in the vote, and 80% of the fans chose I choose to die directly.
Unlike the strong doubts and objections of Hupu netizens, Cai Xukuns fans are praising wildly on Weibo. The familiar scene of VS Hupu, a mini-sister of Weibo, reminds us of the famous battle a few months ago, Wu Yifan 6000W Megney (fan name of Wu Yifan)
But now, Hupu JRs has begun to miss Wu Yifan, after all, in the eyes of JRs, Wu Yifans basketball level is higher than the rap ability.
Why would the NBA choose such a controversial star to work with? Why do you have to deal with a lot of basketball fans? The answer is traffic.
At this time, someone may ask, who is Cai Xukun?
(Pictures from Weibo)
Cai Xukun, born in 1998, appeared in No. C of the Idol Practitioner Show in 2018, and has since become the captain of NINEPERCENT, the nine mens group. Fan Bingbings younger brother, Fan Pi, is one of them.
How much is Cai Xukuns traffic?
According to public data, the amount of microblog forwarding is more than 100 million, and the average amount of microblog forwarding is about 10 million. At the same time, AIMAN data statistics also show that Luhan, who has been the number one in the network for several months, was finally replaced by Cai Xukun in May 2018. Tencent Entertainment White Paper also shows that Cai Xukun or 2018 star network heat, voice heat ranked first.
(Tencent White Paper)
How strong is Cai Xukuns carrying capacity?
According to the incomplete statistics of Cai Xukuns fans, the sales of his fans exceeded 100 million yuan in the first two months of his debut. Among them, the sales of a small LOreal black bottle increased by 4556% compared with the previous year.
In fact, it is common for sports events to cooperate with the popular stars. NFL Super Bowl has cooperated with Wu Yifan, MLB and Wang Yuan. It can be said that they have also achieved good promotion results. Before that, Wu Yifan and Jiang Jinfu both boarded the NBA All-Star Weekend Celebrity Competition, while Cai Xukuns teammate Fan Heng in NINEPERCENT also made brilliant achievements in the NBA China Competition, which undoubtedly gave the NBA a sweet taste by colluding with traffic stars.
The NBA relies on the fanseffect of stars or traffic to expand the influence of big events and attract new users. Stars use the platform of NBA to expand their multiple identities. In most peoples eyes, this is a win-win business.
However, some netizens pointed out that blindly pursuing traffic hurts fansfeelings. In their view, the image ambassadors of the NBA should first look for people who conform to the essential image of the NBA, and secondly, those who have certain achievements and persuasive influence in this field.
What do you think of Cai Xukuns election as NBA New Years Ambassador?
Source: Liable Editor of Netease Science and Technology Report: Yao Liwei_NT6056