News information category APP cash temptation flower promotion platform supervision need to be strengthened

category:Internet
 News information category APP cash temptation flower promotion platform supervision need to be strengthened


From signing in and sharing to daily reading and recommending good friends, users behaviors are marked marked price. However, there are hidden dangers in promoting and inducing sharing. Some of the contents are of uneven quality, and the rest of the screen is very disturbing. Some of them use small profits to induce users to share the yellowing articles. Can the users keep the money? Does the extension hide the dregs? How does the platform supervise the remedy? The reporter launched a survey. Apprentice to promote profit content is low and frequent Novice rewarded 4500 gold coins, reading information rewarded 10 gold coins, published premium reviews rewarded 200 gold coins... Open an information class APP and enter the page of the mission system, and the reward rules corresponding to various user actions are listed in detail. Brush news earn coins, accumulated can be discounted by a certain percentage, to users of WeChat or Alipay account. I heard that I can make money, so I will download a try. Jingcheng, a college student, recommended downloading an information class APP by his friend. New users can get 1 yuan for news in a few minutes according to the requirements. But he found that he really had to work hard to wool. Taking an information class APP as an example, 10 thousand gold coins are about 1 yuan in cash, and the minimum amount is 10 thousand gold coins. According to the platform, users need to read more than 8 hours of news or watch nearly 17 hours of video to earn 1 dollars. If you want to get the money fast, you can receive your apprentice, that is, you can benefit from your friends invitation code to make it a new user. In addition, by waking up disciples to read information articles, master can also continue to receive awards. The reporter opened an information class APP, the page showed each earns earn 8 yuan, and the weekly income list published by the APP showed that more than 12 thousand apprentice received the most successful users and received 3773 yuan in the last week. What is the effect of real gold silver? Third party platform data show that an interesting headline information class APP, in March this year, the average number of independent equipment close to 10 million units, the monthly total effective longer than 100 million hours. Watching news and making cash promotion is very effective in the short term, but it is still difficult to continue in the long run. Zhu Wei, deputy director of the communication law research center of China University of Political Science and Law, analyses the pattern of money exchange, which will lead to the product and service itself as appendages, and the platform will easily fall into the mire of pursuing the flow of traffic and lose its due attention to the supply of high quality content. Reporter survey found that this kind of information APP content mostly with health tips, star eight diagrams, Feng Shui interpretation of dreams and so on. All are false news without nutrition and no basis. Meaningful articles are too few, and they are too few. Looking at the user evaluation of the application download store, it is easy to see that brush news makes cash promotion, although the popularity is high, but the point is praised very little. Platform can not be used as a source of low quality or even vulgar content dissemination. Song Jianwu, a professor of Journalism at the Renmin University of China, believes that the Internet platform and its applications should focus on the construction of their own content, highlight the public properties of the products, and strive to disseminate the high quality content that is positive and pleasant to the users. Chicken soup network text to share the flavour of sharing the Yellow violation 30 counsel that life has to offer, you feel uneasy about the future... The chicken soup, which is encouraged or encouraged, is now rotten by a lot of netizens. Some articles borrow Lyric wording, and actually contain false advertising content such as fake and inferior health care products. Some are directly adulterated with yellow and obscene content. Why is chicken soup still spoiled? According to the analysis of the industry, some of the articles called one key forwarded artifact are forwarded to the single platform, which has become a behind the curtain for the dissemination of popular and illegal articles, forming an industrial chain involving distribution, marketing and profit. The common means are to induce users to share with the cash reward. Open a certain article forward to send a single platform, click forward to make money page, as long as the prompt will be forwarded to the WeChat platform and other platforms will be able to gain benefits, as long as someone clicks reading, the background system automatically statistics, each reading income varies from 0.8 to 1 cents. The reporters read the list of articles, the headlines and the contents of the article were dirty and filthy, full of provocative language. Content is involved in illegal activities, and forwarders should be held responsible. Song Jianwu pointed out that users need to improve their literacy, do something wrong, strengthen the identification of illegal illegal content, and avoid the accomplice of bad information diffusion because of greedy and small profit. In addition, Song Jianwu suggested that all social platforms should also strengthen monitoring to improve the monitoring accuracy of high concealed illegal contents. WeChat external link content management standard issued by WeChat platform clearly stipulates that to share and spread low taste, vulgar content, and obscene pornography website and so on in the form of external link, it will be dealt with immediately. According to WeChat team, in the future, we will continue to intensify efforts to crack down on illegal activities such as yellows. To combat the industrial chain behind the wanton dissemination of illegal content, in addition to the initiative to undertake the main responsibility of the platform, the regulatory departments of network letters and culture also need to strengthen cooperation, co-ordination and coordination to eliminate the blind area of supervision. Zhu Wei mentioned that the definition of pornographic pornography and yellow content in actual punishment still needs to be defined. It needs to be defined by relevant laws and regulations and regulatory departments to further improve the effectiveness of supervision, and to form more effective restraint and warning to the platform, the content producers and the ordinary users. Source: Peoples Daily - editor of the peoples Daily: Yao Liwei _NT6056 WeChat external link content management standard issued by WeChat platform clearly stipulates that to share and spread low taste, vulgar content, and obscene pornography website and so on in the form of external link, it will be dealt with immediately. According to WeChat team, in the future, we will continue to intensify efforts to crack down on illegal activities such as yellows. To combat the industrial chain behind the wanton dissemination of illegal content, in addition to the initiative to undertake the main responsibility of the platform, the regulatory departments of network letters and culture also need to strengthen cooperation, co-ordination and coordination to eliminate the blind area of supervision. Zhu Wei mentioned that the definition of pornographic pornography and yellow content in actual punishment still needs to be defined. It needs to be defined by relevant laws and regulations and regulatory departments to further improve the effectiveness of supervision, and to form more effective restraint and warning to the platform, the content producers and the ordinary users.