Read Xiaomis financial data: mobile phones are making more money.

category:Internet
 Read Xiaomis financial data: mobile phones are making more money.


In the prospectus, the detailed financial data of millet were disclosed in detail. 1. Revenue According to the prospectus, millet income in 2015 is 66 billion 811 million yuan, 2016 is 68 billion 434 million yuan, and 2017 is 114 billion 625 million yuan. From revenue growth, the increase of 2016 compared to 2015 is not much, only 2.43%; and in 2017, the growth rate of revenue increased to 67.5%. Among them, 2015 smart phone revenue of 53 billion 715 million yuan, accounting for 80.4%; IOT and consumer goods revenue of 8 billion 690 million yuan, accounting for 13%; Internet service revenue of 3 billion 239 million yuan, accounting for 4.9%. In 2016, mobile phone revenue was 48 billion 764 million yuan, accounting for 71.3%; IOT and consumer goods revenue were 12 billion 415 million yuan, accounting for 18.1%; Internet service revenue of 6 billion 538 million yuan, accounting for 9.6%. In 2017, mobile phone revenue was 80 billion 564 million yuan, accounting for 70.3%; IOT and consumer goods revenue were 23 billion 448 million yuan, accounting for 20.5%, Internet service revenue of 9 billion 896 million yuan, accounting for 8.6%. It is worth noting that in 2016, the revenue of millet smart phones fell compared to 2015, which is in line with the situation in our impression that millet appeared supply chain problems in 2016. 2. Maori In terms of Maori changes, in Maori, in 2015, millet Maori is 2 billion 700 million yuan, gross profit rate is 4%, gross profit is 7 billion 249 million yuan in 2016, gross interest rate is 10.6%, gross profit is 15 billion 154 million yuan in 2017, and gross interest rate is 13.2%. From the data, the growth of gross interest rate is mainly due to the increase of gross interest rate of hardware (smart phone, IOT and living consumer products) and the increase of Internet service. Please refer to the following two figures: From 2015 to 2016, the gross profit of smartphones, IOT and consumer products, and Internet services grew; by 2017, the biggest increase came from the gross profit growth of smartphones. On this basis, the gross profit of Xiaomis hardware (smart phones, IOT and consumer products) is about 8.7%. This may explain that millet phone is making more and more money. The growth of net profit was naturally driven by the growth of gross profit. According to the non international financial reporting standards, the net profit of Millets net profit of 2015, 2016 and 2017 was 304 million yuan, 1 billion 896 million net profit and net profit 5 billion 362 million yuan respectively, according to the non International financial reporting standards. However, due to the change of convertible redeemable preferred stock fair value, millet net loss of 7 billion 627 million yuan in 2015, 2016 net profit of 490 million yuan, net loss of 43 billion 889 million yuan in 2017. And the three years of convertible redeemable preferred stock fair value changes (8 billion 759 million yuan, 2 billion 523 million yuan, 54 billion 72 million yuan), also precisely explains Millets three years of valuation changes: in the difficult period of millet in 2016, a very low change in fair value. With a net profit of 5 billion 363 million yuan, the net profit margin of Xiaomi in 2017 was 4.68%, which did not exceed that of Lei Juns 5% hardware integrated net profit margin. Source: NetEase science and technology report editor: Yao Liwei _NT6056 And the three years of convertible redeemable preferred stock fair value changes (8 billion 759 million yuan, 2 billion 523 million yuan, 54 billion 72 million yuan), also precisely explains Millets three years of valuation changes: in the difficult period of millet in 2016, a very low change in fair value. With a net profit of 5 billion 363 million yuan, the net profit margin of Xiaomi in 2017 was 4.68%, which did not exceed that of Lei Juns 5% hardware integrated net profit margin.