Can movie tickets be refunded and resigned? The operation that most of us may never have attempted is discussed in large scale with the subsequent large-scale refund of our later events. In the evening of May 2nd, the cat eye in the event center urgently issued a new edition of the cat eye Professional Edition in the event center after the event of later us outbreaks, which will be added to the number of refund and refund rate, and will be launched in May 3rd, and the new function box office foreign warning will be introduced, which is expected to be opened within two weeks. Put it. In April 28th, on the first day of May 1, we later led the way through the pre-sale results of breaking billion. Then, micro-blog account movie box office broke out, later we a large number of refund, and then quickly fermented in the media. The film has become the most popular film in the May 1, but the market pays much more attention to the issue of refund than the movie itself. The next day, the director of the State Film Bureau said that, according to the data of the national film special fund, the analysis of the refund information in recent days has preliminarily identified the abnormality of the refund situation, and the specific problems have yet to be judged. At present, there has been a discussion about the party and the publisher of the film. In the entire refund event, the cats eye has stood in the center of the public opinion storm because of the multiple identity of the seller, the issuer and the ticket seller. Although the refund event occurred on the multi platform, it has also become the biggest suspect of the behind the scenes player. A cinema manager told the twenty-first Century economic report that the refund event began in April 26th and broke out on a large scale on the 28 day, but it was not the first time to return tickets, but this is a special one. In twenty-first Century, the economic report interviewed a number of cinemas, data and insiders in an attempt to restore the interest relationship and logic behind the refund. Why is the ticket returned? Left hand into the right hand out, zero cost to make high platoon rate. This is a kind of analysis that the reporter hears most in the interview. High advance sales results are the natural marketing points of a film. If a film publisher put into advance the cost of high advance sale, then return the cost, the result is one stone and two birds. A theater manager told reporters that, as a rule, cat eye and panning ticket want to see data, the pre-sale performance is an important index to decide a movie layout. And the high pre-sale of a movie, if the quality is acceptable, is also easy to bring its continuous improvement after the release. Cat eye professional version of the data, later we before the release of the number of 911 thousand, the first day of 43.8%, the box office 284 million yuan, the same period of behind the screen player row of 20.2%, the box office is only 44 million 100 thousand yuan. This situation has continued to date. On the one hand, the films main creation, cast and other elements allow it to have a high degree of heat before the show, and easy to bring high platoon. To exclude refund data and continue to rise in box office data and platoon, it also proves the content of the film itself; on the other hand, the scale of refund after the high pre sale is possible. In the face of question, the cats eye said in April 28th that a malicious ticket order was concentrated in 19.9 yuan and other preferential tickets, the cats eye never had, and never intervened in the market order. On the 29 day, it made a statement again, in the 28 day return order, there are 54% orders for the normal user modification behavior, and the rest. 46% for malicious brush, cattle behavior. In May 2nd, a statement issued by the ticket, said, from the backstage of the ticket) rate of refund and the rate of remarking, later we do not have a reasonable explanation of the ticket data. One industry insider told the twenty-first Century economic report that there are about 4000 cinemas with no fee refund mechanism in China. According to the above data, a total of 205 thousand and 200 tickets were returned to the cats eye on the 28 day, and there were 51.3 cancellations on the average. The movie theater manager told reporters that the refund situation had happened before, but the sudden situation was special, not the group refund, organized separate refund, and the Yellow Cattle generally do not act so unified. In addition, as for the suspected behavior of cattle, the reporter found a lot of yellow cattle in Taobao search film exchange vouchers, but the activity and depth of the Yellow Cattle in the field of movie tickets are not known at present. However, the Amoy ticket said in a statement, the phenomenon of cattle in the field of movie tickets is very small, and it is impossible to have a significant impact on the ticket sale of a movie. Who is behind the scenes player For the refund, the ticket and the cat eye platform have been set aside to change the signature button. However, influenced by the later we, we have closed the refund channel. Prior to the signing of the platform with the signing of the agreement to change the cinema, the user can be changed on the platform. Different refund fees are charged according to the time of refund. Public information showed that the cats eye was launched in 2016 and became the first to eat crabs, the cat eye told the media at that time that it was a manifestation of the platform service, and the service was just needed by the user. The cat eye has not yet disclosed the return rate and platform daily refund data. However, another ticketing platform panning ticket statements show that the annual refund rate for the year 2018, the remarking rate of 3.17%, 0.63%, 2017 national day, 2018 new year files, the Spring Festival files are 2.29%, 0.44%; 1.43%, 0.6%; 4.30%, 0.63%. The first 9.16% and 2.11% of our later days were significantly higher than the average. Reporters learned from multiple sources that the settlement cycle of cinema and platform is usually one month, and that the movie that did not appear was generally not settled after refund. And what theaters and platforms have signed a refund agreement, and the reporters did not get the answer after the inquiry. Obviously, it is still a blind spot in the industry. The monthly settlement cycle is also an opportunity for illegal operation and caring people. The direct damage to the interests is the theater party, the scale of refund occurred before the release, at this time the seat vacated, has been very difficult to carry out sales, the decline in the seat rate directly affects the cinema revenue. Who is the player behind the scenes? Different opinions vary. In addition to the issue of the issuer, one of the data sources can be carried out by the local distribution network personnel. In order to achieve the requirements of the layout, it colluded with the yellow cattle and took the work with a high slice of film. But on the first day it was returned by the scalpers. The issuers were unaware of this and felt wronged, while the cinema considered the issuer to do so. At present, the event has not yet been concluded. However, this has exposed the problem of returning and remarking. To this end, Amoy ticket and cats eye have all been closed down. In May 2nd, twenty-first Century economic reports to cat eyes and tickets for tickets, respectively, to find out that the cats eye is now unable to complete a refund on the APP, but if the special situation (such as unable to arrive), and so on, can be artificially connected to the customer service to return the remark; ticket tickets are completely closed the channel. One cat eye customer service said that he was a temporary support cat eye service from other departments. The other side said that no formal notice had been received for the future. As an important ticketing platform for the industry, cat eye and panning tickets have extended to other sectors of the industry. Among them, the cats eye gradually went deep into the upper reaches, leading the issue of donkeys water, shy iron fist, later us and so on. The latter two all obtained high pre sale results and became the champion in the class period. According to the twenty-first Century economic report, large-scale refund of tickets has appeared in the Spring Festival stalls this year, but the performance of many blockbusters is strong, and the refund is not too prominent. And later us box office occupied the most half of the fifth gear, the large-scale refund incident broke out in April 26th, and ended in 28, since then did not continue to continue a large-scale refund. However, it is not yet clear whether the massive refund will involve illegal operations. Despite the factors of refund, the film continued to go up the box office and platoon, and once again demonstrated the appeal of the head content in the core stage. As a box office breaking 900 million, combined with music IPs love story, later we are enough to go down in history from all dimensions. Source: twenty-first Century economic report editor: Wang Zheng _NN7526 As an important ticketing platform for the industry, cat eye and panning tickets have extended to other sectors of the industry. Among them, the cats eye gradually went deep into the upper reaches, leading the issue of donkeys water, shy iron fist, later us and so on. The latter two all obtained high pre sale results and became the champion in the class period. According to the twenty-first Century economic report, large-scale refund of tickets has appeared in the Spring Festival stalls this year, but the performance of many blockbusters is strong, and the refund is not too prominent. And later us box office occupied the most half of the fifth gear, the large-scale refund incident broke out in April 26th, and ended in 28, since then did not continue to continue a large-scale refund. However, it is not yet clear whether the massive refund will involve illegal operations. Despite the factors of refund, the film continued to go up the box office and platoon, and once again demonstrated the appeal of the head content in the core stage. As a box office breaking 900 million, combined with music IPs love story, later we are enough to go down in history from all dimensions.