Advertising revenue fell sharply, Snap shares plunged more than 20%, a record low.

category:Internet
 Advertising revenue fell sharply, Snap shares plunged more than 20%, a record low.


Snap warned investors that its revenue growth rate in the next quarter will be substantially slowed down, mainly due to weak advertising revenue. In the first quarter, the advertising price of Snapchat (excluding its our story) dropped by 65% compared to the same period last year. Previously, the company abandoned the way of direct selling advertising instead of adopting an automatic programming advertising bidding system. Snaps performance has also been hobbled by its failure to redesign its Snapchat application, and analysts expect more setbacks in the future. Anthony DiClemente (AnthonyDiClemente), an analyst at Evercore, an independent investment bank of the United States, wrote in a research report that the redesign of Snapchat applications has brought many possible challenges to Snap, especially in the face of increasingly competitive Snapchat competition from a similar function from Facebook and Instagram. In a big case. The Snap adjustment was announced in November last year, and was launched in the following months to separate the contents of paid publishers from user content. After this adjustment, Snap put the publishers content on a completely independent and largely overlooked Snapchat plate that could lead to a significant reduction in advertising revenue. Recently, because people complain that Snapchat interface is confusing and confusing, it is difficult to find posts posted by celebrities. Snap suggests that some adjustments should be corrected. As of Wednesdays close, Snaps stock price has fallen by 19% since the announcement of its redesign, down nearly 50% from its highest in the past 52 weeks. DiClemente said, if the Internet Co showed that its income growth was accelerated again, its share price would not tend to be significantly worse in the next quarter. Unfortunately, Snaps re - acceleration in revenue in the fourth quarter of last year - and the rise in stock prices after the fourth quarter earnings - is only temporary. (Liu Chun) source: NetEase science and technology report editor: Wang Fengzhi _NT2541 The Snap adjustment was announced in November last year, and was launched in the following months to separate the contents of paid publishers from user content. After this adjustment, Snap put the publishers content on a completely independent and largely overlooked Snapchat plate that could lead to a significant reduction in advertising revenue. Recently, because people complain that Snapchat interface is confusing and confusing, it is difficult to find posts posted by celebrities. Snap suggests that some adjustments should be corrected. As of Wednesdays close, Snaps stock price has fallen by 19% since the announcement of its redesign, down nearly 50% from its highest in the past 52 weeks. DiClemente said, if the Internet Co showed that its income growth was accelerated again, its share price would not tend to be significantly worse in the next quarter. Unfortunately, Snaps re - acceleration in revenue in the fourth quarter of last year - and the rise in stock prices after the fourth quarter earnings - is only temporary. (Liu Chun)