Zuckerberg: it will take three years to repair FB. Now it has been more than a year.

category:Internet
 Zuckerberg: it will take three years to repair FB. Now it has been more than a year.


NetEase technology news May 2nd, according to foreign media reports, in the eve of the Facebook developer conference, the famous American science and technology magazine line interviewed chief executive Mark Zuckerberg (MarkZuckerberg) discussed his theme speech at the annual developer conference, some of the new products to be announced, ten The feeling of congressional hearings for an hour also explains why it took three years to repair the problems facing Facebook today. Mark Zuckerberg (MarkZuckerberg) understands that his keynote speech at the F8 developer conference this year will not be the same as usual. The CEO appeared at the annual developer conference, all of which announced new products and technologies issued by Facebook and a good vision for the future of Facebook. But after the endless stories of false news, the rumors that Russias social media platform has affected the results of the United States election, incitement hate speech, and the Cambridge analysis company data leaking scandal, Facebook has done a constant apology and began to make product adjustments and improve transparency. These measures have a long and long way to go. Zuckerberg understands that at this years annual developer conference, he cant afford to ignore his life and death crisis that his company is going through. But at the same time, he did not want to ignore the main role of the annual Developer Conference - releasing new products and expressing new vision. In fact, the most difficult decision this year is not investing so much human and material resources in security and protection, he said. I mean, these are all obvious - we have no choice. The real question is how we can find a way forward to achieve all the expectations of our entire community. Zuckerberg made this point on the eve of the Facebook developer conference. For nearly an hour, Zuckerberg discussed his keynote speech, some new products he was about to announce, his ten hour congressional hearings, whether he needed to examine the speech, whether it needed Facebook to deal with the content more actively and why it took three years to fix the Facebook. The problem. But the first thing is to talk about how he will go through the keynote speech on the stage: rebuilding trust, meeting the expectations of fans expecting new products, and meeting the developers expectations of the business through the continuous development of the Facebook. This will be the focus of the whole meeting, he said. On the one hand, our duty is to ensure information security - it is crucial to vote for honesty, to combat false news, to protect data privacy and to all such problems; on the other hand, we also have the responsibility to keep the community to continue to realize its expectations. One of the challenges we face is to ensure that we can take the two seriously. The F8 annual developer conference will be a balance between the two. The first is to make a mistake. Zuckerberg and his partner, Cheryl Sandberg (SherylSandberg), found more than the Jinzhou killer (GoldenStateKiller, NetEase, last month, known as the so-called Jinzhou killer after the Cambridge analysis company scandal broke out unauthorized use of data. The 72 year old suspect, JosephJamesDeAngelo, has been arrested and charged with something more difficult to find in 12 homicides and 45 rape cases from 1976 to 1986. Zuckerberg himself admitted that it was a mistake. Our initial response was very slow, he said. At first, we tried to understand all the internal details of what had happened. I now realize that the plan was wrong, and I should have revealed it even if there were no more details. With the deepening of the investigation, we know more and more. I think what we have done is right, but we should do it earlier. In his keynote speech, Zuckerberg acknowledged the problem of Facebook and introduced more functions to solve these problems. But hes also apologizing. His dilemma at the annual developer conference is an example of Facebook facing bigger problems. This is not a good problem for us. We certainly dont feel good, but what we owe to the world is, what we need to do is ensure that this kind of thing will not happen again. Zuckerberg will then launch a welcome new trust feature: users can choose to delete user data, such as web browsing history, collected by Facebook. Zuckerberg likened this function to removing cookie from personal browsers, a digital health campaign, and occasionally he would do so himself. Obviously, this improvement is the product of Zuckerbergs ten hour congressional hearing. Zuckerberg told me that he had expected congressmen to focus mainly on Cambridge analytics and Russians, but they asked him a wide range of issues, many of which were related to the deep problems in the Facebook operation. Zuckerberg also had other insights at the congressional hearing. The problem of bias is more than I expected. I think this reflects many peoples real worries about Silicon Valley and Seattle technology companies. Im worried that there will be some political bias. I really want Facebook to be a platform for all ideas. When asked how to evaluate his performance in Washington, he corrected me. I dont think this is a performance, he said. I think the key is to let people get the information they need to complete their work. While some senators and the house of Representatives seem less concerned about the information they have acquired, instead of being more interested in their own speeches, Zuckerberg said: considering the ratio of the number of serious questions to the number of people who only want to ask questions, I am excited about our democracy, he said. Then the developers were talked about in the interview. These people should have come to the annual developer conference with excitement and then leave with a fanatical devotion. But after analyzing the company data events in Cambridge, will they worry that Facebook will strengthen information control? When Facebook suspended its application review in March, they were unhappy because it basically blocked all their new products. I think there will be a lot of worry. Its clear that our priority is to ensure peoples data security, he said. in fact, most developers have good intentions and are developing good products. So I think that if you are a good developer, pause application review is really annoying, but you dont really worry about the long-term development of the platform. The application review will obviously resume after the annual developer conference. Zuckerberg firmly believes that the release of new products from the annual Developers Conference, including some news about Messenger, Instagram and Oculus, will stimulate developers. Speaking of this, Zuckerberg talked about one of the most surprising plans - the new service called dating. This Tinder like function allows users to create separate personal files to pursue romance. Facebook plays the role of algorithm operator. In any other era, this type of service is meaningful. But considering that the company is facing the biggest crisis in the history of dealing with personal data, is it a bit too risky to add new user data types and get the most personal information in history? At first Zuckerberg answered the question from the side. He explained that the new function is based on the fact that people always use Facebook for dating, and to draw attention to various data protection on the product (such as Facebook not using this information in advertising). A few minutes later, when discussing the product of dating, it was obvious that I was somewhat disturbed by the authors suggestion. Obviously, you are asking this question, he said. But dont you think thats not the time to talk about it now? I told him that Facebook is indeed taking measures to isolate information from regular personal data. But is he not worried that people may see this new function and say, Wow, does Facebook want to know anything about me? Zuckerberg straightened up, obviously this problem has become the core of establishing the relationship between user trust and maintaining platform development momentum. This is the process that we talked about before, he said. Of course, Facebook must continue to launch new products, launch new products at Marketplace, launch a new augmented reality camera platform and launch an independent virtual reality head wear device, OculusGo. But he does not want people to think that because the company is moving forward, it has not taken seriously how to win user trust. Because my first priority is to make sure that the whole company is taking these matters seriously, he said. Before the end of the interview, I asked him if the crisis would make Facebook different. He did not make yes or no answer. I really think the biggest change is around the more active transformation of search and prevention of abuse. More importantly, we need to take a broader view of our responsibilities. This is not only a tool for development, but also to assume that large learning is that we need more extensive observation of our responsibilities, not only to build tools, but to assume that human beings are in a state of good balance, so these tools will be used to maintain a good balance. Facts have proved that it is far from enough to let people express their expectations through tools, marking these contents through the platform and responding afterwards. We need to take more active measures to ensure that these tools are not abused. Zuckerberg realized that. It is very difficult for his system to find and capture harmful content voluntarily. I think its a three - year transition to really build its team, because you cant hire thirty thousand people overnight to do anything. You have to make sure that you are in place, leading and training them, and developing a tool for artificial intelligence - its not what you can do with your fingers, he said. But Zuckerberg said the journey of three years has begun. The good news is that we started at the beginning of last year, so we probably have been walking for a year. I think that by the end of this year, we will go out in many ways and we will never really get to the end, but I do think it represents a major change in the companys overall business model and operation model. (Han Bing) source: NetEase science and technology report editor: Wang Fengzhi _NT2541 But Zuckerberg said the journey of three years has begun. The good news is that we started at the beginning of last year, so we probably have been walking for a year. I think that by the end of this year, we will go out in many ways and we will never really get to the end, but I do think it represents a major change in the companys overall business model and operation model. (Han ice)