Sharing charging treasure, will the sand run or operate mode?

category:Internet
 Sharing charging treasure, will the sand run or operate mode?


Comic / caricature Harmony but not sameness In addition to the operation mode defects, the market capacity of the shared charging treasure industry is also squeezed by other industries. If you want to develop for a long time, we need to carry out some reform and innovation on its operation mode. The share charging industry started in March last year, and then capital poured into it. A year later, there were thousands of empty streets, and now only a few companies such as telephones, street electricity and so on are still there. After a short frenzy of capital and market, it finally returned to reason. Only with clearer profit models can we survive in the brutal shuffle. The profit models of shared charging treasure are roughly the following: First, mobile sharing in mobile mode. As the name suggests, charging treasure can be taken away and can be returned in another place. This model is similar to sharing a single car. The main profit points of this mode are three aspects, namely, the charging of the rent itself, the advertisement on the standalone equipment, and the sale of supporting data lines. The advantage of this model is that because it will lend out the charging treasure, it will charge users a deposit, which is similar to the shared deposit policy of shared bicycles. But unlike shared bicycles, a shared charge can basically cover the cost of a single charging treasure, so the risk is relatively small. Second, the mobile sharing in the fixed scene. After borrowing the charging treasure, the user still works nearby and returns it after being used. Compared with the first mode, this mode has less investment and the risk is lower than the return from other places. Moreover, the allocation of charging treasure between regions is omitted, and the operating cost is also small. Correspondingly, the main income of this mode comes from rents and sales data lines, and advertising revenue is much lower than that of the first model. Third, fixed sharing in fixed scene. This model is generally shown in the installation of a brand in the dining room, cafe and other tables, charging treasure and data line as a whole, that is, is full of use, do not need to borrow, do not pay the deposit, convenient and quick. The advantage of this model is that the cost is low and the laying speed is fast. Because it does not need to lend the charging treasure, the product depreciation is smaller and the risk is smaller. The drawback is that the profit point is single, and the basic income is rentals. Although shared charging treasure has experienced a hot development, I am not very optimistic about this industry. First of all, although the major companies are running horses, the scope of equipment is still not enough. For example, if you encounter a single machine with shared charging treasure, assuming that it is the first mode, you will be worried if you cant find equipment when you return it. Sharing charging treasure is difficult to achieve the breadth of shared bicycles, and without the scope of laying, it will directly affect the number of rented charging treasure. Secondly, in addition to the fierce competition in the industry, many restaurants and shopping malls also provide temporary charging services, which will squeeze the market space for sharing rechargeable treasure. In addition, more and more rechargeable manufacturers are also innovating their own products. They are also trying to reduce the volume and weight of the rechargeable treasure while expanding the charge. This makes it easy to carry the charging treasure and reduce the demand of consumers for renting shared charging treasure. In the end, mobile phone manufacturers are also trying to increase their battery capacity, prolong the use of mobile phones, and develop the innovation of fast charging technology to make it possible to recharge a cell for a few minutes. Therefore, compared with shared bicycles, the operation mode of shared charging treasure industry has some unavoidable defects. Moreover, with the development of technology, the market capacity of the industry will be squeezed by other industries. If we want to grow for a long time and continue to make profits, we need to reform and innovate our business models. Ping pan and Lin (postdoctoral of Applied Economics in Chinese Academy of fiscal Sciences): Source: Beijing News Editor: Yao Li Wei _NT6056 In addition, more and more rechargeable manufacturers are also innovating their own products. They are also trying to reduce the volume and weight of the rechargeable treasure while expanding the charge. This makes it easy to carry the charging treasure and reduce the demand of consumers for renting shared charging treasure. In the end, mobile phone manufacturers are also trying to increase their battery capacity, prolong the use of mobile phones, and develop the innovation of fast charging technology to make it possible to recharge a cell for a few minutes. Therefore, compared with shared bicycles, the operation mode of shared charging treasure industry has some unavoidable defects. Moreover, with the development of technology, the market capacity of the industry will be squeezed by other industries. If we want to grow for a long time and continue to make profits, we need to reform and innovate our business models. Ping pan and Lin (postdoctoral of Applied Economics, Chinese Academy of fiscal Sciences)