Zhongxin Jingwei Client on Dec. 18, 2011, Luo Yonghao, founder of Hammer Science and Technology, presented his maiden directors work Happy 59 cm pony. Among them, when he ordered a single at Starbucks, he faced the picture of self-slapping in the middle cup, the big cup and the super-large cup. He was regarded as a classic fragment by netizens. The line Mr. Luo, dont do that in the play has also been going on so far.
Source: Youku screenshot
At that time, in the face of three cups of coffee, Luo Yonghao had no choice; now, at the critical moment when the hammer faces the choice of life and death, Luo Yonghao may also have no choice.
On the night of the courts acceptance of Jinlis bankruptcy liquidation application on the 17th night, media reports said Hammer Technology was seeking to be taken over and had contacted Baidu, Huawei and Ali successively. However, neither of them had been settled, and Ali was in a price deadlock. That night, Ali said it would not comment, Huawei responded that it had not heard of it, and Baidu has not yet responded to it.
Hammer in crisis, Luo Yonghao invisible
In fact, hammer technology was negatively entangled before the news of seeking to catch the dish came out.
On December 11, a major personnel change took place in Beijing Hammer Digital Technology Co., Ltd., a subsidiary of Hammer Technology. Wen Hongxi succeeded Luo Yonghao as legal representative and manager of the company. Luo Yonghao was changed from Chairman to executive director. Nine other colleagues, Xu Han, Tangyan and Zhu Xiaomu, all withdrew.
On the same day, a snapshot of Hammer Technologys internal mail circulated on the Internet, showing that due to the failure to recover the receivables in time, employeessalaries in November will not be paid as scheduled.
On Dec. 10, Hammer Technologies official website showed Notice of arrival for all products on sale. The products in short supply include hammer mobile phones, accessories, self-developed hardware equipment and various peripheral products.
On November 20, Dongguan Yulong Communications Technology Co., Ltd., a subsidiary of Cool Group, filed a lawsuit in Shenzhen court against Beijing Hammer Digital Technology Co., Ltd. for not paying back the money owed. The latter purchased mobile phone parts from Cool Group for a sum of more than 10 million yuan, but half of the money was not paid after delivery, amounting to 45 million yuan.
In mid-November, Hammer Technologies was exposed to a shortage of funds. The capital chain was so tight that it could not pay the salaries of employees. Hammer Technologies actually started the companys layoff plan, leaving only 40% of its employees.
Screenshot Source: Hammer Official Website
It is not difficult to find that Luo Yonghao used to make voices, clarify facts or answer back when Hammer Technology faced negative news in the past.
For example, late on November 20, he responded to the Dongguan Yulong communication lawsuit that Hammer Technologies Digital owed money but did not pay it back, saying on Weibo that there was indeed a contract relationship with Yulong and that it was being negotiated and settled.
However, Sino-Singapore Jingwei clients have noticed that since November 22, Luo Yonghao has hardly made any comments on his personal micro-blog, but is silently forwarding advertisements on products such as hammers, bags, purifiers and so on.
Before starting his business, Luo Yonghao was the most popular teacher in New Oriental, and also one of the earliest net stars in China. Up to the time of publication, his personal micro-blog had 16.66 million fans.
A person who has worked with Luo Yonghao told Sino-Singapore Jingwei Client that Luo Yonghao considers himself a KOL (Key Opinion Leader). He is not very receptive to other peoples opinions in dealing with the companys public relations events, and he has his own way of dealing with them.
Luo Yonghao once talked about the acquisition of hammers: Its not a shame for a company to be sold.
The last major crisis for hammer technology was in 2016. In Luo Yonghaos own words, 2016 is the most dangerous year.
How dangerous is it? Judging from the profit and loss situation of Hammer Science and Technology announced by Suning Yunshang in April 2017, in 2016 alone, the net loss of Hammer Science and Technology amounted to 428 million yuan.
In addition, in this year, Hammer Technologies is also facing the crisis of pending financing, tight capital chain and executive turnover. This year, there were six rumors about the collapse of hammer technology in the market and five rumors about the acquisition of hammer technology.
Speaking of the rumors of takeover and bankruptcy, Luo Yonghao said in August 2017 that he rebuked the news of millet purchase hammer on Weibo as a rumor. In fact, the two sides did have contacts, but the deal collapsed. In 2016, Hammer Technologies encountered two times that it could not pay wages. The first time it delayed for three days because of the failure of the banking system. The second time it had to inform employees of the late wages because the bank loan was not in place and the company had no money.
In March 2017, during a dialogue show, Luo Yonghao also revealed that the most dangerous moment for hammer technology was two or three months before the release of Smartisan M (July and August 2016), when he and his wife had to sign an unlimited guarantee commitment and borrow 96 million yuan to make new products available for sale because of the breakdown of the capital chain.
It is also from the M series that Hammer Technology no longer sticks to thousands of dollars of flagship models, but learns to find the pain point of consumers at different prices. The NutPro series, released in May 2017, lowered the design of hammer technology to the price of 1000 yuan, and gained popular favor. The sales of NutPro series exceeded one million units smoothly. Later, with 1 billion yuan invested by Chengdu Municipal Government in August, hammer technology ushered in a reversal of fate.
In the above dialogue program, Luo Yonghao also talked about under what circumstances hammer technology will choose to be acquired.
He said, It is not a shame for an enterprise to be sold. If it is sold at a normal price, it will not fail or succeed; if it is sold badly, it will fail; if it is sold above the market, it will be very successful. And then, if you cant control your own shares and others insist on selling, you cant oppose it. So if the company has reached a point where I dont want to sell, but the price is good and the votes show that everyone wants to sell, then I cant stop it.
In addition, Luo Yonghao also said, If the sale is higher than the market, making the funds we get after the sale of the enterprise conducive to the next enterprise, that is, success, and vice versa, failure. Or when the crisis is not handled properly, the capital chain is broken, the company is forced to sell, at that time the buyer must take advantage of the fire to rob, in this case, the sale is a failure.
Luo Yonghao said that when the normal operation goes on, he is unlikely to sell. If there is a crisis and he is forced to do so, he should also consider the interests of investors, who is the best bidder to sell to whom.
Who else is there besides Ali?
Nowadays, the voice of Hammer Technologies looking for Pan Chivalry is coming out again, and people in the industry are also speculating, who will be the giants of Hammer Technologies?
In the above dialogue program, Luo Yonghao mentioned that in the most difficult time of 2016, there were many companies who knew the value of hammer technology, but some people wanted to invest based on their personal misconceptions. For example, he thinks that no matter what product is made, even if it is very bad, as long as I develop the fair for him and fool around, the initial communication effect will be amazingly good, but this is totally wrong understanding.
According to media reports, among the three potential players of Hammer Technologies, Huawei and Baidu have not reached an agreement, while Ali is in a price deadlock. Does this mean that there is still a slight chance to be acquired by Ali?
Ma Jihua, a telecom analyst, told Sino-Singapore Jingwei clients that Luo Yonghao and Ali had been very close at that time. At that time, the two companies also had a very deep team-level cooperation, but the final acquisition was not realized.
According to public reports, in August 2017, it was reported that the hammer phone would be equipped with YunOS (Alis smart operating system) customized Smartsan OS system. Before that, Luo Yonghao also participated in many activities related to Ali YunOS.
YunOS needs a grasp very much. At present, Android is firmly in control of the big brand mobile phone camp. YunOS has no room to play. Hammers mobile phone hardware is of some significance to Ali. In many ways, smart phones are still the core of the industry chain and the important operation hub of smart homes and automobiles. If Ali wants to make smart hardware, at least he needs mobile phone to have experience and confidence in the overall situation. Ma Jihuas analysis. At present, the main value of hammers is team, experience and intellectual property rights for mobile phone system optimization. Huawei and Baidu are unlikely to have access to hammers.
However, there are also voices in the industry that the revival of hammer technology is not only a way to find a pan chivalrous, another way is to cut off the bloodshed business and return funds. (Sino-Singapore longitude and latitude APP)
Source: Sino-New Zealand Longitudinal and Weft Author: Chang Tao Responsible Editor: Shi Jianlei_NBJ11331