OPPO will launch a sub brand in India, competing with millet for the electricity supplier market.

category:Internet
 OPPO will launch a sub brand in India, competing with millet for the electricity supplier market.


NetEase news on April 28th, according to India media, Chinese smartphone maker OPPO began to assemble a printed circuit board (PCB) in its second new factories in India and will launch a sub brand. These two initiatives aim to compete with millet. Millet has become the second largest smartphone seller in India. The new plant, OPPO, has 50 million mobile phone capacity and PCB assembly capabilities, some of which will be used for the sub brand, which is expected to be released next month, sources say. A few weeks ago, millet was announced to build capacity in India. LeviLee (LeviLee), the new brand chief product officer, in the past six months, we have found online young consumers that consumers actually prefer better, cheaper, reliable, and better mobile phones. Before OPPO, some enterprises also launched the mobile phone sub brand in India, but it did not succeed. India mobile phone maker Micromax launched its own smart phone brand Yu for the electricity market, and later expanded to the offline market, but it has not been successful. Indias local rival Lava also launched Xolo, but after that it was returned to the company. OPPOs new brand will also be limited to the electricity supplier market. In this market, millet has a 47% share. According to data from CounterpointTechnologyMarketResearch, a market research company, Chinese brands have a 57% share of the India smartphone market, creating a record high, of which millet is 31%. OPPO has been spending much on promotion and marketing in the past few years, thus reducing profit margins, so companies have taken contractile channels and reduced commission to control costs. On the other hand, Xiaomi is expanding its offline market by relying on its Xiaomi family and priority partners. According to research firm CyberMediaResearch, the price of mobile phones sold in 2017 was 38% in 10 thousand rupees to 20 thousand rupees (about 950-1900 yuan), and 24% in the range of mobile phones sold in 2016, and India consumers were making consumption upgrades. According to CounterpointResearch, as of March, OPPO is the third largest retailer in the India smartphone market with a market share of 5.6%. OPPO said that using its own factory and production line to produce new brand mobile phones will help to control quality and provide better design to target customers, most of which are young. (Tianmenshan Mountain) source: NetEase science and technology report editor: Wang Fengzhi _NT2541 According to research firm CyberMediaResearch, the price of mobile phones sold in 2017 was 38% in 10 thousand rupees to 20 thousand rupees (about 950-1900 yuan), and 24% in the range of mobile phones sold in 2016, and India consumers were making consumption upgrades. According to CounterpointResearch, as of March, OPPO is the third largest retailer in the India smartphone market with a market share of 5.6%. OPPO said that using its own factory and production line to produce new brand mobile phones will help to control quality and provide better design to target customers, most of which are young. (Tianmenshan Mountain)