Tencent, 20, has been busy with TOB since its restructuring in September, constantly demonstrating its B-terminal strength to the outside world. Recently, Tencent has been making great efforts in cloud business, setting up its first financial proprietary cloud in Hong Kong, releasing a new generation of databases, and rumouring that Google will enter the Chinese market through Tencent cloud, but it has been denied by Tencent officials. In the C-terminal business, the self-regulation of the game business has been strengthened since independence. Tencent Music is about to be launched, and Weixin is constantly sending out restrictive outside-chain messages. Short video products emerge in endlessly but fail to make a success.
Only six-year-old todays headlines seem to see Tencents dilemma at this time, seize the opportunity to open up territory in the C-end business, social, short video, games and other new business initiatives. In addition, at the end of last month, it was reported that todays headline parent company byte-bounce program loans up to $1.5 billion, hoping to prepare for subsequent IPOs, is negotiating with Wall Street banks. Byte bouncing was not commented on. And there are many rumors that the headlines today are expected to be IPOs next year. At present, byte bouncing has completed Pre-IPO financing, with a pre-investment valuation of $75 billion.
According to the data, in the first half of 2018, the usage time of independent APP users ranked second, after Tencent. While the headline system is growing rapidly, the proportion of usersuse time increased by 6.2% over the same period, while Tencent dropped by 6.6%. This shows that the Touteng War is becoming more and more intense.
Headlines show social ambition: Flying Chat is on the line.
Recently, it is rumored that byte bouncing will be launched as an important product of the year, which is the new social product flipchat. It is reported that the development of this product includes employees of the previous number of Wechat. Today, the headlines dig out these people to specialize in social networking. Meanwhile, the source said that todays headline has acquired the English domain name flipchat. cn. The inquiry found that the domain name contact mailbox is [email protected], through mailbox check to determine its relationship with todays headline parent company Beijing Byte Beat Technology Co., Ltd. This social product is obviously right for Biao Weixin, which previously competed for China Mobiles Flying Chat with the same name as the new product.
At present, social, byte beating is imperative. Open data show that by October this year, the daily active users of trembler have exceeded 200 million, the monthly active users have exceeded 400 million, and continue to maintain high-speed growth; the overseas version of TikTok has achieved breakthroughs in many countries. Such users have a huge imagination space, and its natural for headlines to want to socialize.
However, whether the future chat will become a product that can compete with Wechat is very uncertain. Previously, Lo Yonghao Hammer Technology launched Bullet SMS which was once very popular, but now there is no voice. Tencents social Empire looks as solid as a mountain. If you want to break through this wall, the headline products will have to go all out. After all, Weixins semi-closed ecosphere has strong contacts. How to transfer all the strong contacts to their products is the first thing that killer social products do, Im afraid.
Head Teng Short Video Battle Acceleration: Tremble Head Position Stabilization
In March this year, Wechat blocked the links to tremble. In May, Zhang Yiming sent a screenshot of tremble ranking No. 1 in the Apple Store in his circle of friends. He said, The interface of Wechat is blocked, the copy and handling of Microvision cannot stop the pace of tremble. Ma Huateng then retorted in the following message: It can be understood as slander. So far, the two sides have not stopped fighting.
At present, the daily active users of tremolo in China have exceeded 200 million, and the monthly active users have exceeded 400 million, which seems to be the data that Tencent can hardly catch up with. Watermelon videos, volcano videos, light-faced cameras and other headline products are also fierce. Which is the best one to occupy a customer for a long time? It belongs to the headline department.
On the contrary, in the early structural adjustment of Tencent at the end of September, several projects such as short video were merged and the horse racing mechanism was no longer implemented. Perhaps for Tencent, it means that the battle against headline should be fully fired. Tencent is trying to compete with todays headlines in the field of short videos. Although micro-vision has made its debut this year, it has since launched its online micro-message time-limited advertisement, which has been accelerated by micro-credit. Before that, micro-vision once topped the AppStore free download list. But so far, none of Tencents dozens of short video products has been able to stand out. Whether Tencent can shake the position of trembler has an answer to this question.
Information flow product contest: the daily express is gloomy.
In terms of information flow products, since 2015, when the daily express was launched online, Tencents bullets appeared to be exhausted. Earlier, some employees of Tiantian Express were transferred. People familiar with the situation also said that no matter how to catch up with todays headlines, while Tencent responded that Tiantian Express is in normal operation and belongs to the internal routine personnel adjustment.
After the adjustment of Tencents structure, the platform and content business group (PCG) was formally established. The newly formed content business group will include SNGs QQ, QQ space, micro-vision, MIGs QQ browser, IEGs series of entertainment content about network literature, animation and film and television, while OMG business including Tencent network, Tencent video and Tencent news also belongs to the new business group. As for Tiantian Express and QQ Points, these information will be included. Streaming content business also belongs to this industry group.
Behind the content is the contention for traffic. Over the whole year, headline advertising revenue is expected to reach 50 billion yuan, while next year it is likely to double to 100 billion yuan. Tencents latest quarterly earnings show that the revenue of online advertising business is 16.247 billion yuan, up 47% year-on-year; this growth mainly reflects the increase of advertising resources (such as Wechat Friends Circle) and new forms of advertising (such as small programs), as well as the revenue growth of mobile advertising alliances and QQ points of view. Tencent and headlines are competing for more and more advertising shares. Today, headlines and Tencents business overlap more and more, in small programs, e-commerce and other businesses, headlines are gradually beginning to layout. The Cenozoic headlines are now at a time when newborn calves are not afraid of tigers. For 20-year-old Tencent, the current battle is a battle of life and death, but also a battle of honor. Source: Liable Editor of Netease Science and Technology Report: Yao Liwei_NT6056
Behind the content is the contention for traffic. Over the whole year, headline advertising revenue is expected to reach 50 billion yuan, while next year it is likely to double to 100 billion yuan. Tencents latest quarterly earnings show that the revenue of online advertising business is 16.247 billion yuan, up 47% year-on-year; this growth mainly reflects the increase of advertising resources (such as Wechat Friends Circle) and new forms of advertising (such as small programs), as well as the revenue growth of mobile advertising alliances and QQ points of view. Tencent and headlines are competing for more and more advertising shares.
Today, headlines and Tencents business overlap more and more, in small programs, e-commerce and other businesses, headlines are gradually beginning to layout. The Cenozoic headlines are now at a time when newborn calves are not afraid of tigers. For 20-year-old Tencent, the current battle is a battle of life and death, but also a battle of honor.