Is Amazon advertising sales increasing rapidly to challenge Google Facebook?

category:Internet
 Is Amazon advertising sales increasing rapidly to challenge Google Facebook?


NetEase news on April 28th, according to Reuters, Amazon reported that Amazons business to sell its website advertising space has been expanding, helping to double net profit in the first quarter, and some people think Amazon has stepped in a step towards advertising spending with Google and Facebook. Amazons first quarter advertising revenue is only $2 billion or less, far from the Alphabets Google and Facebook, which is often called the double end monopoly of the Internet advertising market. But Amazons advertising business is likely to grow faster than Twitter and Snapchat, and it also has advantages that other competitors lack. Jason Damata (JasonDamata), founder of market research company FabricMedia, said Amazon has a large number of users to buy data and know what consumers need. Google knows what people are looking for, and Facebook only knows what do you want your friends to think you like, he said. He said some of his customers began to put advertising budgets on Amazon to allow consumers to buy their products on the site and see a surge in sales. Amazon did not disclose its advertising sales data when it released its first quarter results. The company said advertising sales were the main body of other businesses, and sales in the first quarter reached $2 billion. Amazon said its sales increased by 72% over the same period last year after adjusting for changes in accounting methods. At an analyst phone conference after the first quarter earnings, BrianOlsavsky, the chief financial officer of Amazon, pointed out that advertising sales were a multi billion dollar project and a very rapid growth. All advertisers of all sizes are interested in SP advertising (sponsoredproductAds, a pay ad in the Amazon station) to promote brand awareness, to find and eventually buy, he said. In October, eMarketer, an Internet advertising research company, predicted that by 2019, Amazons digital advertising revenue in the United States would reach $3 billion 190 million, equivalent to 3% of us digital advertising spending. The old advertising company also noticed this. Martin, founder of WPP, the founder of the worlds largest advertising company, last month in mid April, said he found that Amazon is competing with Google and Facebook in a face to face competition. He also said that WPP launched a $200 million advertising budget for Amazon in 2017, and this figure is expected to rise to $300 million this year. Sorel said: Amazons threat is undoubtedly a huge threat to search and advertising. He added that Amazons voice assistant Alexa will make it a stronger competitor. (Liu Chun) source: NetEase science and technology report editor: Wang Fengzhi _NT2541 In October, eMarketer, an Internet advertising research company, predicted that by 2019, Amazons digital advertising revenue in the United States would reach $3 billion 190 million, equivalent to 3% of us digital advertising spending. The old advertising company also noticed this. Martin, founder of WPP, the founder of the worlds largest advertising company, last month in mid April, said he found that Amazon is competing with Google and Facebook in a face to face competition. He also said that WPP launched a $200 million advertising budget for Amazon in 2017, and this figure is expected to rise to $300 million this year. Sorel said: Amazons threat is undoubtedly a huge threat to search and advertising. He added that Amazons voice assistant Alexa will make it a stronger competitor. (Liu Chun)