Amazon: Open Amazon India and the Middle East to Chinese sellers

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 Amazon: Open Amazon India and the Middle East to Chinese sellers


Wang Qifan, a journalist trainee in Pengchao

In 2019, Amazon will continue to accelerate the global distribution of its stores.

On December 6, at the Amazon Global Shop Seller Summit in 2018, Amazon said it would support product innovation, promote the marketing of its brand to the sea, accelerate the global business layout of its sellers, and open Amazon India and Amazon Middle East sites to Chinese sellers.

Amazon officially launched its global store opening project in China in 2012. Chinese sellers can contact other enterprises, institutions and consumers through Amazon in the e-commerce mode. Currently, Amazon has 18 sites worldwide, plus India and the Middle East, which have been announced to be open to Chinese sellers, including the United States, Canada, Germany, the United Kingdom, France, Italy, Spain, Japan, Mexico, Australia, India and the Middle East.

It is reported that before the formal opening, Amazon has opened a pilot site to Chinese sellers in India and the Middle East, and the response is good.

Amazon believes that the fast-growing e-commerce market in India and the Middle East will bring tremendous business opportunities to Chinese sellers. According to AppAnnie, a data research company, online shopping in India is expected to exceed 120 million in 2018 and 220 million in 2025. According to Amazon Black Five and Mondays online shopping sales data in 2018, Amazon India was the largest shopping site in India with the largest number of visitors and transactions during the event.

Ronald Mouchawar, head of Amazon Middle East, said that more than half of the population in the Middle East is under 30 years old, a strong consumer, and particularly keen on online shopping. BMIResearch data show that the size of transactions in the Middle East will grow from $26.9 billion in 2018 to $48.6 billion in 2022, with a future growth rate of 81%.

At present, the Amazon Middle East only opens sites in the United Arab Emirates and Saudi Arabia to Chinese sellers to carry out cross-border e-commerce export business.

Chinas cross-border e-commerce industry has grown rapidly and steadily for five consecutive years, and has become one of the focuses of Chinas foreign trade. At the same time, the cross-border e-commerce export industry is entering the stage of intensive cultivation, said Dai Zhifei, head of the Asia-Pacific region of Amazons global store.

Dai Zhifei believes that Amazons global store opening team will devote itself to brand building, product refinement and site access in the future. Dai Zhifei said: This year we put special emphasis on the global layout, because many Chinese sellers only visit Amazons U.S. website when they go to sea, but in fact, Amazons countries and regions have different business opportunities, so the development of multi-site is very important for Chinese sellers, Chinese sellers should look at the world. The products of Chinese sellers are very popular no matter where they go.

In addition, site integration is still ongoing. In the future, vendors can launch their products at 12 sites at the same time by registering only once. For Chinese products and brands going abroad, Amazon has also added new property rights protection measures. Russell Grandinetti, senior vice president of Amazon Global and head of international consumer business, said Amazon Brand Registry could help sellers protect their intellectual property rights and control their brands on Amazon. In addition, Amazon has launched a new Transparency service, which tracks every product code and protects brands and consumers from counterfeiting. Source: Wang Fengzhi _NT2541

In addition, site integration is still ongoing. In the future, vendors can launch their products at 12 sites at the same time by registering only once.

For Chinese products and brands going abroad, Amazon has also added new property rights protection measures. Russell Grandinetti, senior vice president of Amazon Global and head of international consumer business, said Amazon Brand Registry could help sellers protect their intellectual property rights and control their brands on Amazon. In addition, Amazon has launched a new Transparency service, which tracks every product code and protects brands and consumers from counterfeiting.