After more than 700 days of slack period, VR industry may usher in the second spring.

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 After more than 700 days of slack period, VR industry may usher in the second spring.


Column | AI Hole View No. 9

Author Ding Ding Guangsheng

Content is king, although these four words are stereotyped, they can be put in any era is not out of date.

The development of virtual reality industry is the evolution of technology and the flourishing history of VR content. Recently, the first Asian TheVOID full-body immersion offline entertainment experience center was built in Yunding World of Resorts, Malaysia.

Virtual reality industry from the peak of concern to a dull, short 700 days, the industry after what kind of precipitation and thinking? How does content make VR more sexy? Netease Intelligence peeps the evolution of the whole industry from the development of TheVOID.

Were not VRs. Were surreal experiences.

At present, TheVOID has eight experience centers in the world, five in the United States, two in Canada, one in Dubai, and Yunding, Malaysia is the first in Asia. They have been trying to clarify their relationship with low-end VR experience since they were founded in 2015.

According to Hua Jinsheng, Asia CEO of TheVOID, they are not a VR company. Their core competitiveness is a unique interactive experience. Based on VR, he defines TheVOID as an advanced VR technology, stage performance, multi-sensory effects including touch and smell, and Hollywood roles and stories. Experience of combining situations.

They hope to expand the VR experience from the traditional fixed single-person experience to the social sphere, allowing family and friends to participate together. According to the data, they have received 500,000 users in less than a year, with an average of 1,000 visitors per day.

At present, the surreal experience center of TheVOID, just opened in Yunding, Malaysia, has invested 10 million Ma Yuan. In the initial experience of journalists, we can really feel the progress of two yearsVR experience. The immersion experience of multi-sensory sounds a little abstract, but the actual experience can give the experiencer very little. Live experience, for example, in the game of King of Destruction, we ride to the space volcano in a spaceship, and the hot air coming from our faces not only stays at the visual level, but also the real hot air your body can feel.

It is worth mentioning that it may be related to the low temperature of the whole VR world. They are not willing to mention this word. However, the doubts still come. Two years ago, the VR Theme Park held a similar banner, and it is obvious why TheVOID wanted to win the market with a later role.

In addition to the newly upgraded interactive experience just mentioned, the more important thing is the continuous input of content. NetEase Intelligence notes that they have invested a lot in IP. In 2015, Disneys Lucas Film established ILMxLAB Immersion Entertainment Department. At present, TheVOID and ILMxLAB cooperate to launch Star Wars. Theme Experience Game, Manway and other thematic games are already on the way, and their current focus is to wrap the movie IP completely new.

The surreal experience center in the future is like going to the cinema to see movies. We will experience different subjects and update them in time. Hua Jinsheng hopes that in this way, users will become sticky and content rather than slow technological progress will become the core competence of the experience center.

Star Wars IP Surreal Game Experience Introduction

The VR industry report released earlier by Greenlight Insights, a market analyst, shows that the VR content market (including consumer content, enterprise content and VR marketing) will grow rapidly in the next five years. It is estimated that the market size in 2021 will be 38.64 billion yuan, with an annual compound growth rate of 163.4%, which means that the VR content market will reach the overall market. Nearly 50% of the scale has become the largest market segment in VR market.

In addition, according to IDC data, the Augmented Reality and Virtual Reality headphone market grew by 9.4% in the third quarter of 2018 and 8.2% in the third quarter of 2017, with Oculus Go and MiVR headphones from Facebook and Millet as the main products.

Jitesh Ubrani, a senior research analyst, said that the VR market was finally beginning to play a role. Lower prices for VR products and the addition of available content began to resonate with users.

Content is king is not a new topic, but we have to admit that it runs through the development of the whole technology Internet. Without content, technology companies will not be able to gain a foothold in the fierce industry competition. Moreover, in the face of the downturn of the economy, companies without high-quality content will become more laborious.

For the virtual reality experience industry, the progress of content can awaken the second spring of VR. Every tasting person is an angel with broken wings. If we cant give them enough reasons to believe in the future, the industrys bubble will only blow bigger. As early as two years ago, we heard more than once, I am very interested in VR. There are no games I like,This game is good, but I just experience it,VR games and content platforms are not mature, this device will be dizzy after wearing for a long time.

Wait a minute, all kinds of practical problems are put in front of practitioners. Before the breakthrough of technology can not be achieved immediately, TheVOIDs efforts are also smart.

Why did China VR choose Malaysia as its location?

Huajinsheng admits that we have also experienced a long-term research on the development track of the virtual reality industry.

The RWG was chosen because it is a tropical jungle with 130 million years of history and has become the most popular tourist destination. According to the data, it received nearly 25 million visitors in 2017.

At present, the Tiancheng Market amusement park here is closed for renovation, and is expected to reopen by the end of this year. TheVOID is one of the most important projects.

First of all, it receives tens of millions of tourists from all over Asia every year. Secondly, the income level of local people is high. Moreover, the proportion of domestic and foreign population here is reasonable, and there are the user groups we expect. Hua Jinsheng calls these three points the reasons for choosing Malaysia.

Asked about Chinas market plan, he said that China has a very large market, but the current plan can not be announced.

A practitioner of VR theme park in Beijing told Netease Intelligence that many VR experience centers opened a year or two ago were mostly closed down. Many companies have turned to augmented reality or artificial intelligence. The experience does not meet usersexpectations and can not stick to users.

Liu Feng, a pseudonym who is interested in VR, once expressed a similar view to us, I have experienced many VR experience parks and PC virtual reality devices in a tasty manner, but the clarity of the picture, the attraction of the content, the weight of the equipment and the cable gradually made me lose interest in VR. Huajinsheng also admitted that if a breakthrough in VR equipment technology was made, he hoped to make the backpack lighter.

Therefore, no one can deny the technical difficulties that still exist objectively. What we see is that besides VR entertainment, the application value of virtual reality in military, medical and educational vertical industries has been increasing year by year.

VR head assist therapy

For example, VR dispersive therapy has been recognized by many medical experts. A general hospital in northern Sheffield, UK, is trying to use VR dispersive therapy to help burn patients. They can immerse themselves in scenes far away from the clinical environment, thus distracting them from the pain of cleaning and smearing wounds. Come out.

Will the rational VR industry say since the future?

Recently, Andres Hernandez, the head of Oculus community, announced his departure from Oculus on the social network.

We note that Palmer Luckey, co-founder of Oculus, left last year. Another co-founder, Brendan Iribe, also chose to leave in October.

Founded in 2012, the company was acquired by Facebook for $2 billion in July 2014. Recently, pessimists commented that Facebooks VR curtain has been pulled down, after all, it is an empty basketball. But that does not prevent Facebook from becoming one of the most powerful companies in the VR industry.

The suspicion is that Oculus is dropping power on Facebook. At least it cant be compared with the Samsung Gear 360 VR camera when it was released. Zuckerberg left a classic picture of all the audience wearing VR helmet and Zuckerberg standing alone.

Looking at HTC, another supporter of VR industry, they have been gradually adjusting their oars according to the market conditions. Faced with the slow growth of the C-end market and the realization of the long period of technology research and development, HTCVIVE has been making great efforts to toB. They are moving with China Mobile and Shanghai Fashion. Zhou, Taipei Medical University and American Professional Baseball cooperate to bring convenience to more vertical industries.

They are constantly changing, and doing so has become the choice HTC has to face.

Written in the last 2016 is known as the first year of VR, when everyone talks about the future has come. Nowadays, the heat of virtual reality is not there, but when the tide recedes, naked swimmers are out, it can really usher in the golden age of industry development. The report predicts that China will grow into the worlds major virtual reality market. It predicts that the size of Chinas VR market will reach 79.02 billion yuan in 2021. Although mixed reality is popular, VR will always be an important part. The trumpet for a comeback has been sounded. HTC, Oculus and TheVOID are thinking about the future in a brand new way, letting time give us new answers. Source of this article: Netease Intelligent Responsible Editor: Yao Dili_NBJS7522

Written in the end

2016 is known as the first year of VR, when everyone talked about the future has come. Nowadays, the heat of virtual reality is not there, but when the tide recedes, naked swimmers are out, it can really usher in the golden age of industry development.

The report predicts that China will grow into the worlds major virtual reality market. It predicts that the size of Chinas VR market will reach 79.02 billion yuan in 2021. Although mixed reality is popular, VR will always be an important part.

The trumpet for a comeback has been sounded. HTC, Oculus and TheVOID are thinking about the future in a brand new way, letting time give us new answers.