To wear a red scarf for Sora, the company was fined a million dollars.

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 To wear a red scarf for Sora, the company was fined a million dollars.


On July 29, 2018, Shanghai Zhenhai Industrial Co., Ltd. invited an actor of Japanese adult film to participate in the public welfare activities held in Dehong Prefecture, Yunnan Province, and the event of wearing a red scarf aroused great indignation among netizens.

Recently, the Shanghai Pudong New Area Market Supervision and Administration Bureau legally imposed administrative penalties on the illegal use of red scarves by Shanghai Zhenhai Industrial Co., Ltd. with a fine of 1 million yuan and another fine of 300,000 yuan.

The punishment is coming!

BEIJING, Dec. 5 (China Youth Daily, Qi Qi), an online reporter from China Youth Daily, learned from the market supervision department that the Shanghai Pudong New Area Market Supervision and Administration Bureau has imposed administrative penalties on the illegal use of red scarves by Shanghai Zhenhai Industrial Co., Ltd. according to law, with a fine of 1 million yuan and a fine of 300,000 yuan in another case. This is by far the highest penalty for such cases imposed by Shanghais market regulatory authorities, as well as the highest penalty for improper use of red scarves in China.

It is understood that on July 29 this year, the company held a donation event at Dehong Prefecture Childrens Amateur Sports School in Yunnan Province, inviting an actor of Japanese adult film to participate as a student aid envoy, wearing a red scarf for him during the event, and after the event, releasing relevant pictures through his companys real-name certificated Sina Weibo account, and distributing them. Information of advertisement nature, relevant pictures and other information are widely disseminated in the network media, causing some netizens to misunderstand that adult film actors are employed as Young Pioneer Counselors and netizens are greatly indignant.

On August 9, the National Committee for Young Workers publicly issued a condemnation statement, after which the company issued an apology statement through its micro-blog.

After the incident was widely disseminated by the Internet media, the market supervision department of Pudong New Area of Shanghai immediately filed a case, conducted in-depth investigation, obtained evidence and heard according to law, and made the above-mentioned punishment in accordance with the Advertising Law of the Peoples Republic of China on December 4.

It is reported that the relevant departments in Shanghai and Dehong Prefecture of Yunnan Province have seriously dealt with the co-organizers of the event, Shanghai Sports Development Foundation, Dehong Prefecture Sports Broadcasting Bureau of Yunnan Province, and childrens amateur sports schools.

Event backtracking

On July 29, 2018, Shanghai Zhenhai Industrial Co., Ltd. invited an actor of Japanese adult film to participate in the public welfare activities held in Dehong Prefecture, Yunnan Province, and the event of wearing a red scarf aroused great indignation among netizens.

On August 9, the National Working Committee of the Young Pioneers of China issued the Statement of the National Committee of Young Workers solemnly condemning enterprises for improper use of red scarves for marketing hype. The full text is as follows:

atement

Recently, Shanghai Zhenhai Industrial Co., Ltd. invited Japanese actor Sora Jingkong to participate in the public welfare activities held in Dehong Prefecture, Yunnan Province, and to wear a red scarf, which aroused great indignation among netizens.

The Young Pioneers of China is a childrens organization led by the Communist Party of China. Since its establishment, a number of young pioneers have been training and growing with the help of young pioneer organizations, making important contributions to Chinas revolution, construction and reform. Red scarf is the symbol of the young pioneers, an important organizational symbol of the Chinese young pioneers, a symbol of the corner of the red flag, implying the struggle and sacrifice of the revolutionary martyrs. The Law of the Peoples Republic of China on the Protection of Heroic Martyrs stipulates that it is forbidden to distort, vilify, desecrate and deny the deeds and spirit of heroic martyrs.

It is understood that the company is a Baizhentang trademark for the sale of mens goods business. The company disregards national laws, social order and good customs, the acceptance characteristics of young pioneers, the spiritual connotation of red scarves, the professional honor of millions of young pioneer counselors, and tarnishes the image of young pioneer organizations. We condemn them severely. The Office of the National Committee for Young Workers will jointly with relevant departments to investigate the legal liability of the enterprises concerned for violations of laws and regulations such as the Law of the Peoples Republic of China on the Protection of Heroes and Martyrs.

It is hoped that the whole society will respect and cherish the image signs of young pioneers such as red scarves, and protect the environment for healthy growth of children in the growing period and in the forming period of outlook on life and world outlook values. Thank you for your just voice. We welcome the joint supervision of all sectors of society to detect and stop such acts in a timely manner.

China Youth Pioneer National Working Committee

August 9, 2018

Since then, Shanghai Zhenhai Industrial Co., Ltd. has issued an apology statement on its micro-blog, apologizing for the misuse of red scarves, while strictly checking, introspecting and ensuring that similar incidents will not occur in the future.

On October 17, the Ministry of Education, the Central Committee of the Communist Youth League and the National Committee of Young Workers jointly issued the Notice on Seriously Regulating the Use of Young PioneersSigns, such as Red Scarf, which requires that the key issues be investigated, such as improper use of Young Pioneers Signs, commercial activities with Young PioneersSigns, and the use of Red Collar by schools or other organizations. In conducting commercial activities, it is necessary to stop them immediately in conjunction with market supervision and public security departments, and to hold them accountable.

Infringement on the dignity of red scarves is bound to pay a price

Commentator of China Youth Daily

Recently, the Shanghai Pudong New Area Market Supervision and Administration Bureau legally imposed administrative penalties on the illegal use of red scarves by Shanghai Zhenhai Industrial Co., Ltd. with a fine of 1 million yuan and another fine of 300,000 yuan. This is by far the highest penalty imposed by Shanghais market supervision authorities on such cases, and the highest penalty for improper use of red scarves in the whole country. It is a just act to safeguard our spiritual home in accordance with the law.

Red scarf is the symbol of young pioneers, the main organizational symbol of Chinese young pioneers, representing the corner of the red flag, implying the struggle and sacrifice of revolutionary martyrs. Shanghai Zhenhai Industrial Co., Ltd. improperly uses red scarf in its public welfare activities held in Dehong Prefecture, Yunnan Province, and publishes activity pictures and texts through its enterprise micro-blog to publicize the public welfare. Its good and painstaking intention ignores national laws, social order and customs, and the spiritual connotation of red scarf. Ignoring the acceptance characteristics of young pioneers as a group of minors and the professional honor of millions of young pioneerscounselors, the image of young pioneers organizations has been seriously tarnished, the dignity and emotions of generations of young pioneers and young pioneerscounselors have been trampled upon, and the sacrifice spirit of revolutionary martyrs has been desecrated. This kind of behavior has aroused great indignation among netizens and the masses of the people. We must resolutely punish it strictly according to law, so as to emulate it.

The dignity of red scarves should not be desecrated. Since the establishment of the Young Pioneers in October 1949, bright red scarves have led groups of young children to grow up healthily, bearing the red memory of generations. Children and adolescents are pure and flawless, and they are in the embryonic stage of world outlook, outlook on life and values formation. Young pioneers are the organizations of children themselves. The cause of young pioneers is a sacred and pure cause. The symbol and image of young pioneers need to be cherished and carefully cared for by the whole society.

The Law of the Peoples Republic of China on the Protection of Heroic Martyrs stipulates that it is forbidden to distort, vilify, desecrate and deny the deeds and spirit of heroic martyrs. The Basic Code of Etiquette for the Symbols of Chinese Young Pioneers stipulates that red scarves and their names shall not be used in trademarks, commercial advertisements and commercial activities. Youth leagues and Young Pioneers organizations at all levels should strictly implement the relevant system and norms, firmly safeguard the dignity of the red scarf and maintain the image of the Young Pioneers. For all kinds of improper use of red scarves and commercial marketing in the name of red scarves in society, we should resolutely stop them and seriously investigate their responsibilities in accordance with the law together with the departments of market supervision, public security, justice and education. We should never let them go and never tolerate them. Any act that infringes on the dignity of red scarf will certainly pay its due price!

Hundreds of millions of young pioneers are the hope of our motherland and the future of our nation. Innocent buds should not be harmed, and bright red scarves should not be desecrated. Recently, in Heze of Shandong Province and Shangrao of Jiangxi Province, enterprises used red scarves for commercial purposes. Local authorities dealt with them in accordance with the law for the first time. Relevant enterprisesrectification was resolute and effective.

It is hoped that all sectors of society will take action to respect and cherish the logo of the Young Pioneers, resolutely defend the dignity of the red scarf, safeguard the spiritual home of childrens healthy growth, protect the pure and beautiful growth memory of children, let the bright red scarf continue to inherit the red gene, and make unremitting efforts for the growth of children.

Source: Central Editor of the Communist Youth League: Han Jiapeng_NN9841