Amazon Prime annual membership fee will rise by $20, due to rising costs.

category:Internet
 Amazon Prime annual membership fee will rise by $20, due to rising costs.


Photo: Amazon CEO Jeff Bezos (JeffBezos) Amazon Prime has more than 100 million paid members around the world. It provides a large number of two days free delivery services to its members, and offers exclusive TV programs, movies and music. But since May 11th, Prime new users will have to pay a $119 annual fee, and the current Prime membership will upgrade the $99 annual fee to $119 by June 16th. Just a few months ago, Amazon increased the monthly fee of Prime members by 18%, from $10.99 a month to $12.99. Prime has always been an important move for Amazon. Research shows that Prime members spend almost 2 times their annual cost on Amazons Web site. To make the membership system more attractive, Amazon has invested heavily in original content and soccer streaming services. Analysts estimate that the company will spend $4 billion 500 million in 2017 to produce non sports programs. Amazon CEO Jeff Bezos (JeffBezos) even joked that Amazon was the first company to sell toilet paper with the GoldenGlobe after its award of Transparent in 2015. Brian Osaviski (BrianOlsavsky), Amazons chief financial officer (BrianOlsavsky), commented on a new price for Prime at a financial conference call: the value of Prime has never been so great for customers. The cost is also high. As we have pointed out, we will continue to see rising costs, especially in the delivery of options and digital revenue. So in May 11th, we will increase the annual Prime fee of us new users from $99 to US $119. For old customers, the new price will take effect from June 16th. Prime has provided many unique interests. We will continue to invest to make this discount item more valuable to our members. By the way, since we raised the price in March 2014, this is our first annual increase. Although Osakwe J Ki mentioned rising costs, he did not provide information about how much Prime costs per user would cost, and Bezos had a famous saying: Amazon is a company that always tries to find out how to charge people less than more. In Amazons first quarter revenue in 2018, subscription service income, including Prime members, increased by 60% to $3 billion 100 million, and earnings per share have more than doubled since last year. (small) source of this article: NetEase science and technology report editor: Wang Fengzhi _NT2541 Brian Osaviski (BrianOlsavsky), Amazons chief financial officer (BrianOlsavsky), commented on a new price for Prime at a financial conference call: the value of Prime has never been so great for customers. The cost is also high. As we have pointed out, we will continue to see rising costs, especially in the delivery of options and digital revenue. So in May 11th, we will increase the annual Prime fee of us new users from $99 to US $119. For old customers, the new price will take effect from June 16th. Prime has provided many unique interests. We will continue to invest to make this discount item more valuable to our members. By the way, since we raised the price in March 2014, this is our first annual increase. Although Osakwe J Ki mentioned rising costs, he did not provide information about how much Prime costs per user would cost, and Bezos had a famous saying: Amazon is a company that always tries to find out how to charge people less than more. In Amazons first quarter revenue in 2018, subscription service income, including Prime members, increased by 60% to $3 billion 100 million, and earnings per share have more than doubled since last year. (small)