From Zhang Rui to Zhang Kun, how to break through profit after changing doctors?

category:Internet
 From Zhang Rui to Zhang Kun, how to break through profit after changing doctors?


In January 16, 2017, the spring rain doctor advertisement was hung on Beijing metro line ten. Graphic / visual China At half past six p.m. in the hall of Shun Tak Building, Tsinghua University, Zhang Kun had just attended a doctoral seminar. He had just returned from a business trip in Hongkong the day before. After a year of CEO as a spring rain doctor, Zhang Kun is already fully used to the fast - paced CEO life. This job also allows him to enjoy the bondage of saying goodbye to the big companys suit and suit. As one of the earliest companies in the mobile internet medical field, the spring rain doctor, founded in 2011, had completed D round financing as early as 2016, and began to plan IPO, but everything was stranded by its founder and the sudden departure of the original CEO Zhang. Two years later, a good doctor in the same field will be formally landed in Hong Kong stocks in May 4th. Good doctor online, micro medicine, Ding Xiangyuan, etc. are also on the market signal at the beginning of the year. The earliest start of the spring rain doctor in the industry is quiet. This is intriguing. What kind of story did the doctor of spring rain experience when Chang ran away? When people are crazy, we must remain calm. In the frenzy of competing on the market, Zhang Kun seemed to be quiet, a spring rain doctor who started with a light inquiry online. After Zhang Ruis exploration of cooperation with the offline entities, he turned to the medical institutions to enable the hospital to break the profit problem. Get rid of the single light mode and differentiate profit. This is also a hurdle that all players in the Internet healthcare field are trying to break through. Change manager: from Zhang Rui to Zhang Kun Where is the value of internet medical care? In the view of Liu Kai, vice president of volcanic capital, the whole medical venture is based on the process of pre diagnosis, diagnosis and post diagnosis to solve the pain point, which is the most difficult to solve in the pre diagnosis, and this pain point is mainly because of asymmetric efficiency and information asymmetry, can be solved through the Internet. Spring rain doctor, a star startup company founded in 2011, cut into the most obvious pre diagnosis link in the pain point with the online inquiry. The most popular thing is to provide the users with mobile medical APP for self-diagnosis, health consultation, medical and patient interaction and communication services. In addition to its early start, the famous doctor of spring rain is also the founder of his media man. Zhang Rui was the director of the news center of the JINGWAH times and the vice editor of the NetEase. After seeing the mobile Internet bonus brought by the smartphone, Zhang Rui resigned in 2011 and launched a spring rain palm doctor. In the industry, there are also a number of internet medical Domain company, such as micro medicine (original registered network), good doctor online, safe doctor, Ding Xiang Garden, etc. Micro medicine, good doctor online early registration appointment mainly, the rise in the PC end of the hot period, and a good doctor is in the market head players have entered the stage of C round, in the peace group and capital boost fast growth. Thanks to the significant pattern innovation from the founders feelings and social significance, doctors in spring rain developed rapidly. By June 2016, doctors in the spring rain completed more than 100 million D round of financing, and have repeatedly revealed that they are preparing for the Pre-IPO round. Reports show that 2015 spring rain doctor online consultation revenue of 130 million yuan, profit 30 million, plan to split package listed, consider A shares or the new three board two major plans. In the second half of the year, Ceng Baiyi, the founder of the spring rain doctor, will be CEO. In April 2017, Zhang Kun, who came from the parachute, went to the CEO seat. Zhang Kun claims to be Chinas first Internet entrepreneur. In 1997, he set up a personal website at school in Peking University. He recalled that in the dorm, he used to go online at the speed of the net at midnight. At that time, the net speed was 14 trillion and 400 billion. Everything was driven by interest. It all originated from my belief in new things and technology. I believe the Internet can change everything. Zhang Kun is a medical family, a Bachelor of medicine in Peking University and a master of medical information in Warwick, England. He is currently studying for a doctors degree in Tsinghua and John Hopkins United hospitals. In 2000, Zhang Kun participated in the establishment of the medical information platform China Medical Network. In his words, I am a person who loves the Internet and medical care. Zhang Kun remembered that after Zhang Rui left the world, he met the founder of the spring rain, Ceng Baiyi, who had a chance to meet the spring rain. After many long talks, he joined the spring rain doctor based on his understanding and confidence in the spring rain doctors business and the high consensus of the original team. The first heart of Zhang Rui and I are interlinked. To break through profit difficulties, embrace the line of hospital Once, Zhang Rui put forward the slogan subversive medical treatment for the spring rain doctor. As early as 2015, the spring rain began to open a offline clinic on the basis of light inquiry, and planned to open 300 clinics throughout the country. In fact, the internet medical market was not well educated at that time. Although there was a huge volume of traffic on the line, it was very difficult to guide the line to the line, and the effect of the cooperative clinic was not ideal. After Zhang Kun took office, he adjusted the strategy to hugging medical care and positioned the Fu hospital. That is, the Internet technology and operational ability of spring rain were given to the physical hospital. He believed that the doctor of spring rain was born with the genes of the Internet and technology, and the most important value was to provide services. As a newcomer of the spring rain doctor, Zhang Kun agreed with the values of spring rain. He laid the foundation and idea of the companys culture. It is the market position of the team. We cherish it very much. We are consistent in ideas and values. As a new CEO, he has to make a choice for the company in a complex market environment. We need to constantly revise our strategic direction and specific affairs. In the early stage of Internet healthcare, where users and traffic are targeted, profitability has always been a problem. At present, only micro doctors in the industry have declared publicly that they have made full profits in 2017. While ping an good doctor, who has a listing of 190 million, has accumulated a deficit of over 2 billion yuan for 3 consecutive years. It is expected to continue to generate large net losses in 2018. While online business is developing, companies are beginning to explore different points of view to expand profits. Many people doubt that cooperation with the offline hospital does not conform to the Internet thinking, but Zhang Kun insists that light inquiry does not solve all health problems. If the business is limited online, it will cover the business with a ceiling, the spring rain doctor and the physical hospital need each other, and should provide a complete O2O closed loop service with the hospital. In his view, most of the competition between hospitals was I can do a big operation into I can serve the patient well, more emphasis on the viscosity of the patient, and the Internet turns a doctor into a 7 * 24 hour job, and patients can get in touch with the doctor anytime and anywhere. His biggest adjustment to the spring rain doctor is to dig deep value in a relatively single light inquiry business, expand the network under the line of the hospital, make light inquiring and medical service, and hope to connect the patients after the online consultation to the offline medical treatment, inspection and inspection, and expand the growth through wide notice and digital marketing. According to Zhang Kun, the logic of spring rain doctors is to expand the market with the hospital, and the majority of the income is given to hospitals and doctors. Doctors in spring rain take 10% to 20%. At present, the main source of income of the company is online inquiry and advertising marketing. In 2017, revenue grew by 3 times, and online inquiry business has achieved breakeven. In the view of Liu Qikai, a founder partner of Fosun, it is difficult to make profits because the value that the company brings to users is still too few. Zhang Kun also has his own thoughts. What they need to do now is to maximize the value of hospitals for their users. The person who is informed does not exclude Hong Kong shares and American shares This year, the upsurge of internet medical treatment was triggered by the good start of IPO. Previously, micro doctors said they would seek to go to IPO in a year and a half. Health 160 (original medical treatment 160) had landed at the new third board at the end of December 2015. In December 2017, health 160 announced that it would restart IPO. Ding Xiangyuan founder Li Tiantian said, there is a plan to consider IPO. In the industry, early morning spring rain doctor? According to a person of knowledge, after Zhang Ruis death, the actual controller of the spring rain doctor has changed. According to the requirements of IPO, the company can apply for the company for three years after the companys actual controller changed. But it does not exclude the listing of Hong Kong shares and American shares. We have to be vigilant in the frenzy, Zhang said in his personal public number. The near frenzied valuation and financing of recent companies seem to have made the industry hot. But the more people are fanatical, the more calm they are. In his view, some enterprises have not yet formed the independent capacity of the business. When their bubble burst, it may be the cold winter of the whole industry. When the business is developing rapidly, the company must seize the opportunity to expand the market share and build up a competitive barrier. In the cold winter, we need to hibernate, control costs, keep existing markets and revenues, and raise profit margins. Liu Qikai, who has long paid attention to internet medical care, believes that listing is a new starting point for an enterprise. It is helpful to establish brand and to gain the trust of users, but at the same time the risk of the company will rise, and the company should be more formal and serious, and all behavior should be supervised by the big family. And for managers, in the face of share prices, he may do some non core capacity-building in order to protect shareholders interests, resulting in inactivity. Whether listed or not, how to get rid of homogenization and achieve stable profits will be the focus of next step in all Internet healthcare sectors. In Liu Qikais view, at present, everyone still stays in the shallow service stage. The core of the future is to see whether the enterprise has the service power of subdivision and the acceptance of medical services. Next, it depends on who is the reformer of the Internet and who is the follower. Beijing News reporter Tang Yahua source: Beijing News Editor: Bai Xin _NT4464 Liu Qikai, who has long paid attention to internet medical care, believes that listing is a new starting point for an enterprise. It is helpful to establish brand and to gain the trust of users, but at the same time the risk of the company will rise, and the company should be more formal and serious, and all behavior should be supervised by the big family. And for managers, in the face of share prices, he may do some non core capacity-building in order to protect shareholders interests, resulting in inactivity. Whether listed or not, how to get rid of homogenization and achieve stable profits will be the focus of next step in all Internet healthcare sectors. In Liu Qikais view, at present, everyone still stays in the shallow service stage. The core of the future is to see whether the enterprise has the service power of subdivision and the acceptance of medical services. Next, it depends on who is the reformer of the Internet and who is the follower. New Beijing News reporter Tang Yahua