The content is paid to the second half? At least you dont have to sell anxiety again

category:Internet
 The content is paid to the second half? At least you dont have to sell anxiety again


The guests thought that at least there was no need to sell anxiety anymore. 1. Whether the payment is in the second half Liu Jing, general manager of the NetEase media content innovation business, believes that the next half of the boundary lies in whether the user has been well educated and whether there is a new model that has never been felt by the user; Liu Jing says, from a commercial point of view, there is no distinction between the upper and lower half, but from the point of view of the maturity of the household market, Its already in the second half. Guo Jia, vice president of the dragonfly, Guo Jia, believes that the field of pay for knowledge is still flourishing, and there are new ways of playing and bursting. It is impossible to judge where to pay for knowledge; so Guo Jia believes that the current pay is just the beginning of the lever, and it is too early to say the second half. The founder and angel investor, founder and angel investor, thinks that the pay for knowledge is driven by the audio scene at the end of 2016 - the form of the 99 and 199 courses, and all the big cafes have entered the paid market for the two years. The big caffeine of any knowledge paid product. Therefore, Lu Cheng believes that the first half is probably over. The first half of the game is to sell cognitive anxiety, or to sell cognitive closed needs; he thinks the second half needs to be gradually turned to pay for quality content, to pay for results and effects; in the future, more quality content users may enter the field with team form and focus on producing quality. Content, the content that can change or provide the effect for the consumer, generate fission through the word of mouth, and eventually become the real precipitated big coffee or player in the industry, not only by the early details and simple realisation. Two. Is the IQ tax collected? Lu Chengs judgement on the anxiety of selling in the first half triggered a discussion about whether the content payment is collecting IQ tax. Liu Jing believes that human cognition is incomplete and that no one is the perspective of God, so it is not important to collect IQ taxes, and it is important that the IQ tax be collected or not. In Liu Jings view, the first round of the first round of the payment of knowledge is anxiety consumption, which is also in line with the five stratification of the psychological needs of the classical Maslows people, the basic physiological needs of anxiety, security, and security. This is the consumption of human nature. He believes that excessive consumption, without considering too many speculative problems, will eventually emerge in the process of continuous transactions between consumers and suppliers, which is the result of every market transaction. Li Honggu, chief editor of the Sanlian Life Weekly, thinks that the Internet has developed to the present situation. If there is the word in the second half, it is now possible that no one has arrived before, and the business creators and consumers are at a loss. Guo Jia does not agree with the wisdom of IQ. He believes that this is the logic of business, there is no difference between right and wrong. Road gallop is open to the attitude of IQ. He believes that not all of the content is on IQ taxes, because most IQ taxes have to be RCC, and two years ago, there is a scarcity of knowledge in all fields, so people are anxious about knowledge that you dont know and need to pay for it; and now, knowledge in all fields is no longer scarce. The source is that people no longer need to pay for scarcity, so instead of paying for results and effects. Three. How to break the content of the payment For the dissemination, Lu Cheng believes that now is no longer the centralization of traffic before, but more attention should be paid to the fission of word of mouth. It says, why audio scenes lead to the wave of pay for knowledge, because audio is more in line with the needs of people to learn from the fragmented and interconnected social ecology, in line with mobile social play; in his view, mobile social can bring the spread of word-of-mouth and free flow of traffic, which is the core spread. Logically, I have been telling my team that if anyone wants to listen to OK in a free channel when they are willing to get money from a pirate channel, why do I stop him? It means that he recognizes me, you pay not to pay, I am not very care, the key is to pay the bill to spread me later. In his view, Guo Jia said he had to praise the old way flattering; in his view, the field of knowledge pay had new ways of playing almost every month. From the earliest fission, the 299 course was free to listen to 70 places, and later to buy a class to distribute to friends, and the city grew up under such catalysis. Lu Cheng is constantly innovating and learning in the field of knowledge payment and dissemination, thus growing into Idol. Li Honggu thinks that audio is not the only product form of knowledge pay, its characteristic is good adjoint, but there is also a low efficiency of knowledge dissemination. At present, paying for knowledge is a stage phenomenon, the future value will be reduced rapidly, and the more suitable communication form in the future can not be thought of. As for the participants in the field of knowledge payment, there is no desire or instinct for iteration. Whether there is a sense of crisis or hunger is even more crucial. Liu Jing argues that the change in traffic is only a change in the media, and people are anxious about the flow of traffic in substance that does not know why traffic does not come to others. In his view, big companies tend to have no sense of the change in the media mode of flow dependence, but the content pay domain participants need to be sensitive, otherwise, I dont know where the traffic has gone, it has dried up. Liu Jing said that the current trend is the pace of production of content is accelerating, although the content of the finished product does not change too much, but the process, rhythm and way of the content production are completely different. The content should be transmitted and received from the production link, and the content production mode is changed with the train of thought. Source: NetEase science and technology report editor: Zhang Zutao _NT5054 Li Honggu thinks that audio is not the only product form of knowledge pay, its characteristic is good adjoint, but there is also a low efficiency of knowledge dissemination. At present, paying for knowledge is a stage phenomenon, the future value will be reduced rapidly, and the more suitable communication form in the future can not be thought of. As for the participants in the field of knowledge payment, there is no desire or instinct for iteration. Whether there is a sense of crisis or hunger is even more crucial. Liu Jing said that the current trend is the pace of production of content is accelerating, although the content of the finished product does not change too much, but the process, rhythm and way of the content production are completely different. The content should be transmitted and received from the production link, and the content production mode is changed with the train of thought.